Make money with content
Make a lot of money with content- heftig.coSince February 2014, the website makes fierce.co The company has been doing the rounds on Facebook, surprising, touching, impressing, and shocking people time and again with unbelievable stories, and thus earning a lot of money with content. Stories that are so touching that they are shared by practically everyone. As a result, these stories spread rapidly on the social web. According to ARD Mittagsmagazin, heftig.co is currently the fastest-growing website in Germany. In April alone, the website is said to have recorded ten million visitors.With titles like "These pictures speak for themselves. But when you find out the story behind them, you'll be gripped", heftig.co grabs users and makes them click, read and share the story. With this, the operators do exactly what you learn in every social media workshop and what seems so difficult in everyday business. Always publishing new, interesting and emotionally touching content that is voluntarily shared by the community. As is so often the case, the model comes from the USA and is called BuzzFeed.Criticism has been voiced that heftig.co is not self-produced content, but merely the recycling of older stories - often videos - that are crisply edited by the heftig.co people. But what's wrong with being a "story aggregator" if it serves to inform readers? At most, a legitimate criticism is that the original sources are not transparent.What is the goal of the operators of this platform? No business model is yet apparent, but it is clear where the journey is headed: A website with such a high traffic rate is ideal for marketing and is therefore a sought-after object for purchase. Media companies, which are still the most critical of the platform today, are probably also interested in this.
Reto Baumgartner is the owner and business member of MySign AG and is primarily involved in digital branding and content marketing.
