BOOK TIP Under the motto "Mistrust trends and experts - find your own way!", marketing expert Christian Belz presents new approaches from the world of marketing in his book. In doing so, he demystifies many a marketing buzzword. (more…)
The way is the goal - also with CRM
Editorial
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June 3, 2014
CRM Customer relationship management systems promise a lot. The examples of Dinotronic AG and Energie Wasser Bern (ewb) show which success stories SMEs enjoy and which obstacles pave their way to the goal. (more…)
Zweifel is now the most trusted brand
Editorial
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June 2, 2014
The Internet of Things
Editorial
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May 30, 2014
M2M The Forum on the Internet of Things (M2M) & Mobile Payment took place for the second time. Around 200 participants came to Vienna on May 20 to catch up on the latest developments in these two areas. (more…)
Why the brain loves stories
Editorial
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May 27, 2014
BOOK TIP The book "Why the brain loves stories" provides insights from neuroscience on target group-oriented marketing. Storytelling plays a decisive role in this.(more…)
How we live and shop in 2025
Editorial
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May 26, 2014
E-COMMERCE In the "Global E-Tailing 2025" study, Deutsche Post DHL uses four future scenarios to show what the electronic shopping world could look like for consumers and companies worldwide in 2025.(more…)
Mobile payment enters a new phase
Editorial
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May 23, 2014
E-COMMERCE PAYMENTThe pilot tests have been completed. Mobile contactless payment has arrived at the checkout. But not all hurdles have been overcome yet. Various Swiss providers talk about the advantages, challenges and future visions of mobile payment. (more…)
Zurich and Davos on the upswing
Editorial
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May 22, 2014
DELUXE It is surprising that the new openings or major renovations in the Swiss luxury hotel industry these days are primarily limited to the WEF city of Davos and the business hub of Zurich. One reason for this is the attractiveness of these locations for conferences and events. (more…)
Digitization between hype and reality
Editorial
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May 22, 2014
DIGITAL As part of the "Digital - not trivial" series of articles, Christoph Oggenfuss* conducted six interviews with business and research experts on the challenges of digital transformation in companies. He now summarizes the most important findings. (more…)
Effective live communication
Editorial
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May 22, 2014
BOOK TIP The book "Liebe Deine Helden: Dramaturgy and Staging of Successful Events" by Axel Gundlach provides many tips for successful events. getAbstract has taken a closer look at it. (more…)
Apps as motivators for top athletic performance
Editorial
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20. May 2014
Apps as a motivator for top sporting performanceI have just returned from an overwhelming sporting and, above all, emotional experience: the Paris Marathon. It is certainly THE highlight of my still young running career. As you hear from all marathon runners, in addition to building up a basic level of fitness, it is first and foremost a mental thing. It's in your head that you decide whether or not you can complete the 42 km. Motivation is the decisive factor here. 42km is long. And every runner has to contend with difficulties over this distance. The body fights back and shows signs of fatigue. The mind asks "What are you doing?" In this situation, in addition to self-motivation, motivation from the environment can move mountains. The spectators on the roadside. The many musicians and bands lining the route. The backdrop. The relatives and friends who cheer along. And for the latter, online services such as social media networks or apps that transmit live data take on a very special significance. Because they also allow friends who are not there to be very close to the action. Just knowing that they can cheer and watch you on the road from home is inspiring.This type of motivation is already effective during the build-up training. With apps like Runkeeper or Runtastic, which record every workout, share it with friends and even post it on Facebook and Twitter, you get your environment involved.And it also gives you a little commitment. You show that you are training and, above all, that you are making progress. If you also receive positive feedback, so to speak, this has an even more motivating effect and can give you the necessary incentive if your self-motivation is not quite enough.In this sense, today's online services can give an athlete wings during training, but especially during top sporting performances.
Reto Baumgartner is the owner and managing director of MySign AG and is primarily involved in digital branding.
"From Lady Gaga to Burberry"
Editorial
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20. May 2014
CRM Over 430 participants from 30, mainly European, countries met at the end of April for the 15th Gartner CRM Summit in London. Even more visitors compared to 2013 make it clear - "CRM is here to stay". This is confirmed by two further facts that Gartner collected in 2013. (more…)
