How online store users make their purchasing decisions
Editorial
-
20. May 2014
WEBSHOPS Online stores shape the shopping behavior of many people today. But what considerations accompany online shoppers before, during and after their purchase? Possible thought processes are summarized below. The fact is: online shopping is on the rise. (more…)
Digital marketing in a reality check
Editorial
-
19 May 2014
SPECIALIST EVENT On June 3, 2014 in Zurich, Namics will subject the topic of digital marketing to a reality check. When developing digital marketing strategies, different types of companies face very different challenges. Together with experts from the field, Namics presents a model for categorizing digital marketing. (more…)
Keeping things in perspective at events on Lake Lucerne
Editorial
-
19 May 2014
LUZERN The MICE offer in the city of Lucerne and around Lake Lucerne is diverse. The Lucerne Convention Bureau provides free services to help companies make the right choice from the wide range on offer. (more…)
The returning visitor
Editorial
-
May 16, 2014
RETURNING USER are seen as a measure of the loyalty of users to a website or online brand. NETMetrix profiles show how the regular customers of different websites differ.(more…)
Where Lucerne writes stories
Editorial
-
May 15, 2014
CONFERENCE LOCATION The Hotel Schweizerhof Luzern opened its 101 new hotel rooms and suites on Wednesday, May 14, 2014. The focus of the extensive room renovations was on storytelling.(more…)
Using social media communities successfully
Editorial
-
14. May 2014
BOOK TIP Is it really necessary for a company to join Facebook, Twitter and the like? In his book, Matias Roskos explains how to use social media correctly. You don't need to be present on all social media platforms to be successful. You just need to choose the right platform.(more…)
Big Data or Big Questions?
Editorial
-
May 13, 2014
SAS FORUM SWITZERLAND The SAS Forum Switzerland took place for the sixth time on May 6 at the TRAFO congress center in Baden. Trend spotter Magnus Lindkvist took a look into the future.(more…)
re:publica 2014: Impressions and recommendations from a Swiss perspective
Editorial
-
May 12, 2014
DIGITAL SOCIETY re:publica 2014 is now history. Many Swiss people also attended the conference on Web 2.0. Bettina Werren*, Head of Production at Swiss Radio and Television, shares her impressions. (more…)
On the road with the Red Double Arrow Churchill
Editorial
-
May 8, 2014
EVENT TRAVEL It is now 75 years since the Red Arrow Churchill was ready for the National Exhibition. Today, the train is used for events such as weddings, banquets and corporate events. (more…)
Young people in German-speaking Switzerland prefer to store at H&M
Editorial
-
May 7, 2014
YOUTH MARKETING STUcard.ch, the largest youth and student community in Switzerland, asked over 4,000 young people and students between the ages of 12 and 30 in German-speaking Switzerland about their favorite shopping brands. Affordable fashion from H&M and multi-brand stores such as Ochsner Sport are very popular. (more…)
"The customer has gained power"
Editorial
-
May 7, 2014
E-COMMERCE Thanks to increasing digitalization, digital sales channels are becoming more and more important. Thomas Lang, Managing Director and owner of Carpathia Consulting GmbH, talks to MK about trends and challenges in the e-commerce sector. (more…)
Book tip: Digital Marketing Analytics
Editorial
-
May 6, 2014
BOOK TIP In the book "Digital Marketing Analytics", Chuck Hemann and Ken Burbay present a guide to analysis in digital marketing. getAbstract took a close look at it and evaluated it in terms of practicability, degree of innovation and style.(more…)
