PITCHESeDespite numerous disadvantages for clients and agencies, pitches are becoming increasingly popular. How do agencies recognize whether it is worth entering a pitch at all and how do they retain their room for manoeuvre? Troi, a provider of agency software and consulting, has summarized the most important recommendations for agencies in its latest practical guide.(more…)
Smartphone replaces wallet
Editorial
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July 1, 2014
MOBILE PAYMENT Now there's an end to overfilled wallets. The Tapit app makes contactless and cashless payment via smartphone possible. All three mobile phone providers will introduce the new payment method. (more…)
"The key to successful marketing is through individuality".
Editorial
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June 30, 2014
DIGITIZATION At the Überall App Kongress in Vienna, Christoph Oggenfuss* spoke with futurist Dietmar Dahmen about the impact of digitalization on the marketing world. The focus is increasingly on the individual. (more…)
"So check who signs up!"
Editorial
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June 27, 2014
SALE René Eugster, owner of Agentur am Flughafen AG and iQ Management Center, Altenrhein SG, on the requirements for good salespeople and tips and suggestions for those who want to become one. (more…)
Customer proximity as a competitive factor for banks and insurance companies
Editorial
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June 26, 2014
DIGITAL CUSTOMER PROXIMITY A benchmark study by Unic shows: Swiss banks and insurance companies still have a lot of catching up to do when it comes to online communication. What is needed is an emotional approach to customers. UBS and Swiss Life come out on top in the overall ranking. (more…)
Why products flop: The 10 deadly sins of marketing
Editorial
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June 25, 2014
BOOK TIP In the book "Why products flop", authors Tina Müller and Hans-Willi Schroiff show why certain products are doomed to fail. getAbstract recommends the book especially to newcomers to marketing. (more…)
The key to successful product management
Editorial
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June 25, 2014
STUDY What do successful companies do differently with regard to their product management and to what extent can others learn from them? These two questions were the focus of the study "Swiss Product Management 2013/2014 - Learning from the best". (more…)
Leverage free, open data for new applications
Editorial
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23 June 2014
OPEN DATA Today, companies can take advantage of countless new sources of information to create new products and services and to make their processes and services more effective and efficient. We are talking about open data - data available free of charge from public sources. (more…)
Accenture CMO Survey: About flying through turbulence
Editorial
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June 20, 2014
CHIEF MARKETING OFFICERS Digitalization is shaking up the business of chief marketing officers. While CMOs are aware of this development and are working hard to implement new ideas in digital and mobile, they often encounter an organizational environment that does not share their enthusiasm for change. (more…)
"Nowhere else does the industry present itself like this".
Editorial
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19 June 2014
PACKAGING TRADE FAIR Following the success of Pack & Move in November 2012, industry associations, exhibitor representatives and Swiss Exhibition have jointly decided to hold the Swiss trade fair for integrated logistics solutions and packaging technology as an independent event in future. MK asked Theresia Saner, who is responsible for the trade fair, about this.(more…)
Give away ideas for the congress of the future
Editorial
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June 18, 2014
CONGRESS How should conferences and congresses be designed so that visitors learn as much as possible, meet and network and have fun at the same time? These and other questions were addressed by the experts at mice lab 2014 in Vorarlberg at the end of May. Around one hundred industry representatives were inspired by the researchers' findings. (more…)
Some newspapers benefit a lot from the Internet, others hardly at all
Editorial
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June 17, 2014
TOTAL AUDIENCE Thanks to the Internet, newspapers can increase their reach. But not all increases are significant! In the last two years, most titles have been able to significantly increase their online users. With one exception: the NZZ has seen its reach fall by 15% - partly due to the paywall. (more…)
