Digital Darwinism

BOOK TIP The book "Digital Darwinism" by Ralf T. Kreutzer and Karl-Heinz Land explains the importance of social media for companies under the motto "The silent attack on your business model and your brand". getAbstract has taken a close look at it.Nothing is more efficient than word-of-mouth advertising - and nothing can be more damaging to a company's reputation. Social media therefore present both opportunities and risks for companies, as marketing consultants Ralf Kreutzer and Karl-Heinz Land show. Using many examples, they explain why it doesn't make sense for even the most stubborn Facebook refuseniks to stay away from social media while their customers are cavorting in them.For an overview of corporate social media activities, the book is recommended. However, it is less suitable for practitioners expecting an introduction to a systematic approach. Sometimes the frequent use of Internet buzzwords and emphasis makes it difficult to follow the thread of the argument.Nevertheless, getAbstract recommends the book to anyone who wants to take a look at the possible use of Facebook and Co. for business purposes - whether they are already convinced or still skeptical.getAbstract rating: 6Feasibility: 6Degree of innovation: 6Style: 7

Publisher: Springer GablerPublication date: 2013Pages: 275ISBN: 978-3658012595---------------------------This book was published by getAbstract getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.