"In the course of digitization, companies can spend money without end"
Editorial
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May 6, 2014
DIGITAL To conclude the "Digital - not trivial" series of articles, Christoph Oggenfuss* talks to Thomas Trachsler, Member of the Executive Board (Sales) at Mobiliar, about the challenges of the digital transformation of companies and the impact on marketing and communication. (more…)
We, screen lovers
Editorial
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May 5, 2014
COLUMN Is the iPhone an extension of our body? Ellen Girod*, researcher at the HWZ, on the phenomenon of screen infatuation. (more…)
Days in the environment of science
Editorial
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May 5, 2014
HIGHER EDUCATION In addition to their function as universities, Swiss universities also host congresses, conferences and workshops. In most cases, the corresponding infrastructure is also available to external organizers. (more…)
Customer Analytics Greetings from Las Vegas (Part 2)
Editorial
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May 2, 2014
CUSTOMER ANALYTICS The 15th Gartner "Business Intelligence & Analytics Summit 2014" took place in Las Vegas between March 31 and April 2. Around 2,300 attendees, mainly from North America, wanted to keep up to date with the latest developments and recognize trends at an early stage with the latest presentations and keynotes. (more…)
The best Swiss advertising agencies
Editorial
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April 30, 2014
ADVERTISING AGENCIES The Media.Research.Group launched an advertising market study from mid-January to the end of February. 412 of 750 advertising clients took part in the survey. Of these, 339 answered the agency rating questions. The survey covered 25 advertising agencies.(more…)
The brand as a media event
Editorial
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April 29, 2014
BRAND CONTENT The book by Andreas Baetzgen and Jörg Tropp addresses the difficulty of brand communication. In times of information overload, this is perceived less. What should companies do?(more…)
Close to the customer through co-creation
Editorial
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April 29, 2014
MARKET RESEARCH SBB conducted a co-creation study together with intervista to further develop the "on the move at home" campaign. The results show that a campaign gains credibility when it is developed close to the customer's world of experience. (more…)
"Mix&Match" at the Salon du Chocolat
Editorial
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April 29, 2014
PACKAGING At the Salon du Chocolat in Zurich, Glanzmann Verpackungen AG presented its innovative packaging concept for chocolate creations for the first time. (more…)
Five truths about native advertising
Editorial
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April 29, 2014
About NATIVE ADVERTISING is currently the subject of much discussion—often without the necessary expertise. Marcel Hollerbach, CEO of NativeAds.de, debunks the five biggest misconceptions surrounding the topic. For him, native advertising is a new online marketing discipline that enables the targeted distribution of brand content.(more…)
Media agencies with good marks from advertising clients
Editorial
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April 28, 2014
ADVERTISER Media.Research.Group launched an advertising market study from mid-January through the end of February. The study surveyed 750 advertisers to find out how they rate media agencies. A total of 412 advertisers evaluated 23 agencies, 16 of which were rated by 8 clients.(more…)
How do you make campaigns that really move people?
Editorial
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April 25, 2014
COLUMN On May 23, the Campaigning Summit Zurich will take place - a meeting place for marketing and PR, NGOs and companies. In his column, organizer Peter Metzinger* explains what makes good campaigning.(more…)
20 Minuten vs. NZZ: Who is the Swiss social media leader?
Editorial
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April 25, 2014
SOCIAL MEDIA & PRINT MEDIA Who is the leading Swiss print medium on social media? A study published on MK-Fokus is causing controversy. There is criticism that the high-reach commuter newspapers "20 Minuten" and "Blick am Abend" were not taken into account. (more…)
