MEDIA AutoScout24 is launching Switzerland's first all-digital auto magazine. The inaugural issue will be presented to the general public for the first time at the Auto Zürich Car Show from November 6 to 9, 2014. (more…)
"There is often a lack of thoughtful campaign architecture"
Editorial
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November 5, 2014
ONLINE MARKETING Media Bros specializes in the areas of inbound and programmatic marketing. In an interview with MK, Managing Director Ivano Celia explains what is needed for a successful online campaign and which approaches are particularly promising. (more…)
Web relaunch with virtual world for APG|SGA
Editorial
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November 4, 2014
EXTERNAL ADVERTISEMENT A few weeks ago, www.apgsga.ch launched its new website. The entire relaunch was created in collaboration with the Zurich agency Divio. The new website also includes a virtual world that playfully stages the various advertising formats and the associated communication spaces. (more…)
Disruption meets marketing: CMO's fasten your seatbelts!
Editorial
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November 4, 2014
BUSINESS DISRUPTION This year's US event "The Premier Business Leadership Series 2014", under the patronage of the SAS Institute, was entitled: Innovate, Optimize, Transform. Christoph Oggenfuss* reports exclusively from the event. (more…)
New Digital Business Experts at the HWZ
Editorial
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November 4, 2014
FURTHER EDUCATION Patrick Comboeuf, Marion Marxer and Sven Ruoss are the new co-directors of the Master's degree program in Digital Business at the HWZ Zurich School of Business. Together with program director Manuel P. Nappo, the three experts are expanding further education in the areas of digital leadership, multichannel and social media. (more…)
Creative together - innovative methods for idea development in teams
Editorial
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November 4, 2014
BOOK TIP What does creativity mean? The authors Eppler, Hoffmann and Pfister do much more than simply address this question. (more…)
Big Data at the Big Event of Swiss Marketing
Editorial
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November 3, 2014
SWISS MARKETING DAY The kick-off event for Swiss Marketing Day, held in the Crystal Lounge at the KKL Luzern, focused on «Big Data and Inspiration.» The theme for next year’s Marketing Day was presented by Uwe Tännler, President of Swiss Marketing, and Michael Dancsecs, Founder & Managing Director of standing ovation gmbh.(more…)
Online communication media are most prevalent in the CH advertising market
Editorial
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November 3, 2014
ADVERTISING AND COMMUNICATION MEDIA Their own website is the most widely used means of communication among the top 750 clients in the Swiss advertising market. Nine out of ten (89.6 percent) use it for their marketing communication. (more…)
First class trouvailles
Editorial
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November 3, 2014
PREMIUMHOTELS Four-star conference hotels in the city and greater Zurich region are a topic in the new special "MK Tagungen & Events", issue 10/2015. (more…)
"Brand management on the Internet is a major challenge".
Editorial
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October 31, 2014
DIGITAL MARKETING Where is the online marketing world heading and what are the biggest challenges? In an interview with MK, Martina Dalla Vecchia* talks about the right marketing mix, why a clear objective is crucial and what role social media plays in this. (more…)
"Fast Lap" - The new car show
Editorial
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October 30, 2014
Every Sunday at 6 p.m., "Fast Lap - Das Magazin" starts on TV24. The program offers exciting reports, fascinating portraits and lots of interesting facts about the automotive passion.(more…)
Smartphone is becoming increasingly important for young people
Editorial
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October 30, 2014
Cell phones and the Internet have become an integral part of young people's lives: 97% of young cell phone users in Switzerland own a smartphone, as the 2014 JAMES study by the ZHAW and Swisscom shows. (more…)
