ONLINE ADVERTISING The Swiss market is still comparatively cautious when it comes to online advertising. Heleen Dura van Oord, founder of the DQ&A Media Group, knows why and what is lacking in Swiss online marketing. (more…)
O. Kleiner AG relies on digital printing
Editorial
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October 23, 2014
PACKAGES O. Kleiner AG presented two innovations to mark its 60th anniversary. On the one hand, a new digital printing system was installed, which opens up many new possibilities for flexible packaging printing. In addition, the new "Brainypack" packaging solution was launched. (more…)
Cinema works
Editorial
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October 22, 2014
MOVING PICTURE Cinema is proving to be a relevant and effective medium for video advertising. This is shown by an Omnicom study that was presented at an IGEM event on October 21. Four campaigns were analyzed and three different groups were surveyed on the topic of the advertising impact of moving images on different platforms and screens. (more…)
Into the sea of data with the tag manager
Editorial
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21 October 2014
WEB-ANALYTICS Online success stands and falls with the right data analysis. New tools make measurement and evaluation easier. But brains are still needed. This is shown by an MK survey of the web analysis agencies Schaetz cro, Unic, Econda, Etracker and Webtrekk. (more…)
Cause related marketing
Editorial
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21 October 2014
BOOK TIP In the book "Cause-related Marketing", Marcus Stumpf and Iris Teufl explain why it can be worthwhile for a company to work with a non-profit organization. According to getabstract, the book scores points for its good overview, but uses overly complicated language. (more…)
Data Rich, Intelligence Poor? Wanted: Marketing Intelligence
Editorial
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October 20, 2014
MARKETING INTELLIGENCE Many companies are sitting on huge amounts of data, but only use this data intelligently to a limited extent. However, valuable information can be generated from the existing data, which enables better processing of existing and potential customers. (more…)
How print service providers will survive in the future
Editorial
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October 17, 2014
PRINTING INDUSTRY The printing industry is going through a period of change: digital media, the internet and changing customer expectations are presenting the industry with major challenges. The "drupa Global Insights" report illustrates the serious changes in the industry, but also shows that most print service providers are not adapting adequately to the rapidly changing global market. (more…)
«Ello World» – the magic begins…
Editorial
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October 17, 2014
Reto Baumgartner is the owner and member of the management board of MySign AG and is primarily involved in digital branding.It's that time again. A real frenzy has broken out in the online industry, and people are flocking to sign up for the latest social network, Ello World. It’s reported to be racking up 45,000 new sign-ups per hour right now—even though the network isn’t even public yet and only invited users are allowed to join. There’s always something incredibly exciting about a new platform appearing on the social media scene. That was already the case with Google+, Path, Pinterest, and all the others. The early adopters and trendsetters in the online industry jump on it with great curiosity, try it out, tweet about it, and soon find themselves connected to the same people they’re connected to on Facebook, Twitter, and Google+. Every new social network also has a feature or two, usually better usability, and is simply sexier than the established platforms.In the case of Ello World, it is above all the new business model that seems attractive and in tune with the spirit of the times. Ello is ad-free and promises to remain so. In the medium term, Ello World plans to finance itself through small, paid features that can be purchased very affordably, similar to an app store. It’s an exciting and bold approach.Actually, there are quite a few reasons to support Ello World, and the new platform deserves to succeed—if only to break Facebook’s dominance. But more often than not, these new platforms eventually stall—specifically when the general public, who aren’t early adopters, is supposed to jump on board. What’s the point for a user who’s well-connected with friends, family, and business partners on Facebook to switch to a new platform where they’re more or less on their own? Without added value, there’s no reason for the general public to leave an established and well-developed network. Ello will most likely be unable to change that either—unless Facebook eventually takes itself out of the race due to its ever-increasing focus on advertisers.
Digital usage trends in the DACH region
Editorial
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16 October 2014
MEDIA USE Different countries - different customs: This wisdom from the real world only applies to a limited extent on the Internet, as a new study on digital usage in the German-speaking Internet area shows.(more…)
Total monitoring
Editorial
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15 October 2014
BOOK TIP In his book, Peter Schaar gives advice on how to make your own data a little more secure.(more…)
"Preventing product flops early on"
Editorial
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13 October 2014
MARKET RESEARCH Robert Lobmaier from Senso Plus, a business unit of Service Management Partners AG, on the use of different market research methods in product development. (more…)
Glamorous appearances for a big impact at the POS
Editorial
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13 October 2014
REFINING To present a high-quality product appropriately, you always need packaging that matches the contents. Finishing techniques such as hot foil stamping, embossing and varnishing contribute to this. (more…)
