The word is not the opposite of an image
DIRECT MARKETING A sold-out Post CH Ltd Direct Day with around 1,200 participants in the Kursaal Bern on November 18 focused on the power of the word. (more…)
Author: Editorial
Who invented it?
BOOK TIP In the book "Wer hat's erfunden?" ("Who invented it?"), author Heide Neukirchen explores the secrets of Jung v. Matt - Europe's most influential advertising agency. According to getAbstract, the book is unsurprising, but still worth reading. (more…)
The top five web offerings of Swiss users
INTERNET USE Net-Metrix AG published the data from the "NET-Metrix-Profile 2014-2" study on November 17. The results show that men prefer to surf on 20min.ch, while women use search.ch the most. (more…)
Chips consumption thanks to ad campaign: print moves brands
PRINT MEDIA Advertisements are effective. A study on advertising effectiveness conducted by the Swiss Media Association proves this once again. The study shows that chip consumption in Eastern Switzerland has risen sharply thanks to print advertisements. (more…)
High impact with effect mailings
MAILINGS Successfully and sustainably anchoring services and products in the market requires a large marketing budget or staying power. The mail order company Zalando has proven that a high level of awareness can be "bought" relatively quickly with a veritable marketing bombardment on all channels. Is this the only way to successfully enter the market? (more…)
When the company hits the jackpot
CASINOS Conferences and events at casinos are in high demand during November and December. As a result, many companies book casino packages as Christmas or New Year’s incentives. (more…)
The e-commerce tops and flops 2015
E-COMMERCE Even if the trade associations are currently arguing about specific percentages, the fact is that online retail will continue to grow in 2015 and grow up a little further. The e-commerce trade fair "Internet World" reveals which topics will be hot in 2015 - and which sins of youth we don't want to hear about in the coming year. (more…)
The CMO Dilemma: Early Retirement or Back to School
CHIEF MARKETING OFFICERS This year's US event "The Premier Business Leadership Series 2014", under the patronage of the SAS Institute, was entitled: Innovate, Optimize, Transform. Christoph Oggenfuss* spoke with SAS Institute founder and CEO Dr. Jim Goodnight. (more…)
Q-Awards 2014: With quality, consistency and courage to success
Q-AWARD No lifestyle topics, no marketing content and no PR articles - only the readers' need for information determines the content. With this approach, the Swiss parenting magazine published by Fritz und Fränzi is not only successful with its readers, but also with advertisers. For this, the specialist magazine was awarded the Q-Award 2014 by the Swiss Media Association. (more…)
Experiential meetings in Schaffhauserland
MEETINGS Arcona Living opened its doors in October. This gives Schaffhausen its first congress hotel. Relaxed lifestyle, Asia Spa and wine management characterize the four-star hotel. MK introduces. (more…)
Algorithms have more power than politicians
DATA MANAGEMENT The second Havas Trend Forum took place at the Folium on November 11, 2014. This time, the focus was on digital data today and in the future. (more…)
The fusion of e-commerce and content management
E-COMMERCE and content management often still lead a parallel existence in companies. The e-business expert Arithnea gives five reasons why it is worth combining the two worlds of content and commerce. (more…)