CONVERGENCE Convergence 2014 Europe took place in Barcelona at the beginning of November. Christoph Oggenfuss* reports on the Microsoft Dynamics conference with 4000 participants from 71 nations. (more…)
Offensive on the garbage bag
Editorial
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November 25, 2014
PACKAGING Shampoos, shower gels and other plastic bottles should be recycled. Roger Strässle, editor-in-chief of the specialist magazine Umwelt Perspektiven, has taken a close look at waste disposal - so well that he won the first prize for specialist journalists.(more…)
Digital Disruption - "overcome the expert clay layer".
Editorial
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November 24, 2014
DIGITIZATION On November 20, various experts discussed the topic of "Digital Disruption" at the HWZ Arena in Zurich. Christoph Oggenfuss* describes his impressions. (more…)
Second screen campaign for Fiat
Editorial
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November 24, 2014
SECOND SCREEN To introduce the new Fiat 500 model, the car manufacturer launched the "Urban Stories" TV campaign at the beginning of October. A new artist was presented every Sunday for eight weeks. The campaign also included the integration of the second screen with the help of TVSmiles.(more…)
These innovations are on the verge of a breakthrough
Editorial
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November 24, 2014
INNOVATION The GDI Gottlieb Duttweiler Institute explains which technologies will take off soon and which will take longer. The first-ever Disruption Map measures the potential of innovations for the mass market.(more…)
Smart marketing and transversal branding
Editorial
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November 21, 2014
SMART MARKETING Smart Marketing Conferences were held in Zurich and Bern on November 11 and 19. These were well attended with over 60 participants each.(more…)
What role does "mobile" play in companies?
Editorial
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November 20, 2014
MOBILE BUSINESS INSIGHTS At the specialist event on November 27 in Zurich, Namics will present how "mobile" can be integrated into business models and which success factors global companies use for sustainable mobile business management. Guests will also gain an insight into the ABB Connect project, which won the "Best of Swiss Apps" award. (more…)
Best of Swiss Apps 2014: "SumUp" is the best app of the year
Editorial
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November 20, 2014
APPS The "Best of Swiss Apps Awards" were presented for the second time yesterday evening in Zurich. At the AURA in Zurich, around 300 people watched as the best app and mobile projects in Switzerland were honored in ten specialist categories. (more…)
Cross-channel study launched
Editorial
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November 20, 2014
DIGITIZATION AT THE POS The Internet World trade fair has set up a short online survey together with the online market research institute Fittkau & Maaß Consulting. The survey examines the acceptance of digitalization at the POS. (more…)
The "UBER Case": Do protests against disruptive forces help?
Editorial
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November 19, 2014
UBER The digitalized world brings new business models into our everyday lives with striking regularity, upsetting traditional providers. UBER, a cab service launched in San Francisco in 2009, fits into this pattern. (more…)
How does successful digital marketing work?
Editorial
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November 19, 2014
EVENT The "MarComSuisse" association hosted its first forum on November 18 under the motto "Success factors in marketing communication". Three experts spoke about content marketing, agile marketing and online advertising. (more…)
Translation-Probst AG proofreads for Swiss Dialog Marketing Prize
Editorial
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November 18, 2014
DIALOG MARKETING Translation-Probst AG supports the Swiss Dialog Marketing Award (SDV Award) of the Swiss Dialog Marketing Association and provides proofreading services for all publications. (more…)
