Swiss Marketing President Uwe Tännler with Jon Turnes, General Counsel at Progressive Capital Partners and Partner at Steinbrüchel Hüssy.In a brief review of Marketing Day 2014, Uwe Tännler emphasized the continuing success of the largest Swiss marketing event of the year, with around 1000 participants. For the upcoming Marketing Day on March 3, 2015 in the KKL Luzern, 1200 registrations are expected. Visitors and sponsors can expect a topic that could not be more explosive and topical: Big Data, and how to deal with it in a meaningful and inspired way.Michael Dancsecs explained the benefits of Big Data for business - today and in the future - during the kick-off event. A corporate strategy without a digital strategy is unthinkable, because real life is inexorably merging with virtual life on the web.Keynote speakers and panel discussionThe following speakers and panelists will present and analyze the hot topic "Big Data" at the Swiss Marketing Day 2015: Julius van de Laar, Van der Laar Campaigning, Berlin; Christian Rätsch, CEO Saatchi & Saatchi Germany; Nils Müller, CEO & Founder TrendOne, Hamburg; Hanspeter Thür, Federal Data Protection and Information Commissioner, Bern; Andreas Wiebe, CEO hulbee.com (swisscows.ch), Egnach; Wolfgang Zimmermann, Customer and Web Intelligence at MGB, Zurich; Karin Frick, Head Think Tank, Member of the Executive Board GDI, Rüschlikon ZH. Shortly before the kick-off, Prof. Dr. Gerd Gigerenzer, Director at the Max Planck Institute for Human Development, Berlin, agreed to participate.Moderation and entertainmentBecause brilliant moderation is indispensable, the extremely competent Susanne Wille will again lead through the Marketing Day program in 2015. For entertainment, the artist Martin O. has been engaged with his current program "Cosmophon" - also in view of the anniversary "10 years of the OC team", which will be honored at the subsequent gold celebration with a special program at a unique location.Event highlight is, as every year, the awarding of the Marketing Trophy, coveted in marketing circles, which is awarded in the categories SMEs, large companies, NPOs, audience award and special award.Next year's presenting partner will once again be Swiss Post, while the main sponsors will be Canon, Publisuisse and SIB Swiss Institute of Business Administration, as well as Sihldruck, Print & New Media.Those who reserve their ticket by December 31, 2014, will benefit from an early bird offer and pay CHF 690 instead of the regular ticket price of CHF 740.Click here to register.That was the Swiss Marketing Day 2014:

The theme of next year's Marketing Day was presented by Uwe Tännler, President of Swiss Marketing, and Michael Dancsecs, Founder & Managing Director of Standing Ovation. In a brief review of the Marketing Day 2014, Uwe Tännler emphasized the continued success of the largest Swiss marketing event of the year with around 1000 participants. For the upcoming Marketing Day on March 3, 2015 at the KKL Lucerne, 1200 registrations are expected. Visitors and sponsors can expect a topic that could not be more explosive and topical: Big Data, and how to deal with it in a meaningful and inspired way.

At the kick-off event, Michael Dancsecs explained the benefits of big data for business - today and in the future. A corporate strategy without a digital strategy is unthinkable, because real life is inexorably connecting with virtual life online.

Keynote speakers and panel discussion

The following speakers and panelists will present and analyze the hot topic "Big Data" at the Swiss Marketing Day 2015: Julius van de Laar, Van der Laar Campaigning, Berlin; Christian Rätsch, CEO Saatchi & Saatchi Germany; Nils Müller, CEO & Founder TrendOne, Hamburg; Hanspeter Thür, Federal Data Protection and Information Commissioner, Bern; Andreas Wiebe, CEO Hulbee.com (Swisscows.ch), Egnach; Wolfgang Zimmermann, Customer and Web Intelligence at MGB, Zurich; Karin Frick, Head Think Tank, Member of the Executive Board GDI, Rüschlikon ZH. Gerd Gigerenzer, Director at the Max Planck Institute for Human Development, Berlin, also confirmed his participation shortly before the kick-off.

Moderation and entertainment

Susanne Wille will once again host the Marketing Day program in 2015. For the entertainment, the artist Martin O. was engaged with his current program "Cosmophon" - also in view of the anniversary "10 years OC team", which will be honored at the subsequent gold celebration with a special program at a unique location. As every year, the highlight of the event is the presentation of the coveted Marketing Trophy, which is awarded in the categories of SMEs, large companies, NPOs, audience award and special prize. Next year's presenting partner is once again Swiss Post, while the main sponsors are Canon, Publisuisse, SIB Swiss Institute of Business Administration and Sihldruck, Print & New Media. Anyone who reserves their ticket by December 31, 2014 will benefit from an early bird offer and pay CHF 690 instead of the regular ticket price of CHF 740. More info at Marketingtag.ch

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