Creative together - innovative methods for idea development in teams

BOOK TIP What does creativity mean? The authors Eppler, Hoffmann and Pfister do much more than simply address this question.The authors also provide real proof of creativity with their book: it is very attractively prepared both visually and stylistically and shows that the path from theory to practice is a short one. The introduction to the "creability" approach, which is intended to find innovative solutions even under pressure, is followed by a toolbox with 30 methods, some of which are actually new.The reader is virtually invited to further shape the book with his or her own experiences, notes and suggestions. Although there are a few redundancies in the listing of the various principles, mistakes and pitfalls, the tools are well-designed and to the point. They impress with their simplicity, clear structure and ease of implementation. Above all, however, the Creability approach is impressive in that it makes the topic of creativity accessible to everyone, regardless of their job.getAbstract recommends this book to corporate visionaries, future-oriented managers and team leaders who want to strengthen their competitive position by creatively shaping the various facets of everyday business.getAbstract rating: 9Feasibility: 9Degree of innovation: 8Style: 9

Publisher: Schäffer-PoeschelPublication date: 2014Pages: 252ISBN: 9783791032979

---------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.