At the top-class congress associated with the trade fair, e-commerce managers will receive valuable practical tips on the trending topics of customer experience, mobile commerce, marketing efficiency, pricing, logistics, payment, internationalization and B2B. There will also be an international panel again in 2016 under the motto "E-Commerce abroad". Exciting and instructive success stories as well as interesting networking opportunities round off the spectrum of the congress. "The Internet World Congress provides practical tips for current market challenges, but also makes it possible to set the course for the future at an early stage," explains Daniela Zimmer, Head of Program Planning at the Internet World Congress. "We are very much looking forward to Nils Müller, futurologist from the trend research company TRENDONE, who will show us what retail will look like in 2020." Moritz Hau, Country Manager Germany at Zalando, and Dr. Stephan Zoll, Managing Director of Ebay International, will present further future-oriented concepts - one for the fashion retail sector and one for the marketplace sector. "Practitioners help practitioners" - this is the motto for the other core topics of the event. For example, experienced entrepreneurs will use best-practice examples to provide tried-and-tested tips when it comes to cross-channel optimization of the customer experience. In this context, Jens Diekmann, Head of Cross Channel & Business Development at Douglas AG, will show how a cross-channel strategy can be successfully implemented in practice. Moritz Keller from the multi-award-winning online store Keller Sports reveals his recipe for success for satisfied customers. Of course, "Mobile" is also a must in the congress portfolio. Under the motto "Maximum shopping experience on a minimal screen", Domenico Cipolla, CEO of Home24, and others will show how the furniture trade intends to solve the new challenges of a digitalized customer journey. Under the heading of marketing efficiency, experienced practitioners will show their tricks for maximum reach at minimum cost. For example, Alexander Brand, founder of the online store Windeln.de, will show how customer data can be used for more efficient marketing. In the Pricing Panel, on the other hand, participants will learn how other companies are mastering the fine line between competitiveness and profit optimization. Florian Heinemann from Project A Ventures will explain which developments in online marketing retailers should keep an eye on and Alexander Graf and Matthias Schrader will discuss how Google, Amazon, Facebook and Apple are setting the course for their own digitalization strategy. "When designing the programme for the Internet World Congress, we focused on the critical points in e-commerce," explains Daniela Zimmer. "It is important to us that everyone who is active in online retail goes home with new ideas for their own business after visiting our congress and is motivated to take the next step into the future. "Internet World will be held for the 20th time in 2016 and is on a clear growth trajectory. In March, 360 exhibitors will present themselves at Internet World in two exhibition halls covering 16,500 square meters. Around 16,000 visitors are expected by the organizer Neue Mediengesellschaft Ulm for 2016Date: 01/02 March 2016Location: Messe München, Hall B5 + B6, New East EntranceCosts Congress: Tickets from
650,- EUR plus VAT with code
IW16mukTrade fair costs: Trade fair visit free of charge after pre-registrationLinks:
www.internetworld-messe.dewww.facebook.com/InternetWorldMessehttp://twitter.com/iwkongress
