Touchpoints: In touch with today's customer

Editorial - December 8, 2015

BOOK TIP In the book *Touchpoints*, author Anne M. Schüller explains how important social networks are for customer relationships, how to build a customer touchpoint marketing strategy in four steps, and how to improve the touchpoints between leadership and employees. (more…)

The year 2015 on Twitter

Editorial - December 7, 2015

TWITTER What happens in the world happens on Twitter. The past year, 2015, proved this once again in a striking way. At the same time, 2015 was—and still is—the year of emojis and Periscope on Twitter. Here are the most important numbers, data, facts, and moments. (more…)

Adwebster integrates direct bookings in the PMS Programmatic Media System

Editorial - December 7, 2015

ONLINE ADVERTISING Programmatic advertising is on the rise. With the introduction of single site bookings (direct bookings) in the PMS Programmatic Media System, Adwebster is consistently pursuing the path to digitally optimized campaign management. (more…)

Smartphone catches up with television

Editorial - December 3, 2015

MEDIA USE The Interessengemeinschaft elektronischer Medien has published the new Digimonitor. This once again shows developments compared to the previous year. The increasing importance of smartphones in people's everyday lives and changes in the use of social media by young people are striking. (more…)

Why chat apps are important for businesses

Editorial - December 3, 2015

CHATTEN More and more companies are communicating with their customers via chat apps. The top 10 such applications already have over two billion users. Chris Moore, Head of App at Nexmo, reveals why other companies should also jump on this bandwagon. (more…)

What makes Zurich tick?

Editorial - December 3, 2015

MEDIA Ringier's Juno Kunstverlag published the special edition Monopoly Zurich. This showcases the city's culture—including from the perspective of celebrities. (more…)

Checklist for the right web analysis tool

Editorial - December 3, 2015

WEBANALYSIS Anyone who uses their website as a sales, lead generation, or informational tool simply cannot do without web analytics. However, choosing the right tool for the company's success crucial. A checklist can help with this. (more…)

Joint location for Ringier and Axel Springer

Editorial - December 3, 2015

MEDIA COMPANIES The new, shared location in German-speaking Switzerland for the joint venture between Ringier and Axel Springer Switzerland, which will launch on January 1, 2016, has been finalized: By the end of next year, the executive management, magazine editorial teams and business units, as well as several service departments, will move into the modern office complex in Zurich West. (more…)

Mc Donald's Advent calendar on Instagram

Editorial - December 1, 2015

CAMPAIGN Goldbach Interactive has created an advent calendar on Instagram in collaboration with McDonald's. From December 1, a little calendar door will be posted on the account every morning. (more…)

The most important colors for the logo

Editorial - December 1, 2015

PERFORMANCE Color selection should play a crucial role in the development of a corporate brand. The online marketplace 99designs has summarized the most important aspects to consider when designing a color scheme. (more…)

The new marketing managers

Editorial - December 1, 2015

GRADUATION CEREMONY High achievers, qualified for complex tasks and masters of their trade: 53 ladies and gentlemen received their marketing manager diplomas on November 28 at the Hotel Palace Lucerne. (more…)

Text sells

Editorial - December 1, 2015

BOOK TIP In the book *Text Sells*, author Armin Reins explains how important language is for a brand, how to develop a corporate language, and which people and brands have become instantly recognizable through their use of language. (more…)