New startup project "Marketing Innovation" founded

MARKETING INNOVATION Linus Oertli and Fabian Duss have founded the "Marketing Innovation" project in Lucerne. The aim of the project is to advise and coach companies to solve modern challenges scientifically. In recent years, companies have been increasingly confronted with new, intertwined challenges. Such problems include:- Digital transformation and communication opportunities- Difficult, saturated or rapidly changing markets and competitive situations- Sluggishly running important projects- Difficulties in customer retention and customer approach- Obstructive internal processes- External circumstances such as a strong francEmpowering and supporting companies in solving problemsMarketing Innovation is a scientifically supported process to enable companies to master such complex challenges.Linus Oertli, owner of the online marketing agency Klickwerkstatt GmbH, and co-founder of the project: "Globalization and digitalization have really shaken up our world. With our Marketing Innovation Compass, we create new, promising ideas with scientifically based measures. We also support customers with iterative coaching during implementation. The aim is to establish a process that enables companies to take advantage of modern circumstances."Scientific methodsThe project is based on modern scientific methods that have led to major gains in knowledge in the areas of work, creativity and management in recent years. Marketing Innovation relies, for example, on lean startup, design thinking, creative spaces, prototyping, anti-fragility and visualization.About the foundersLinus Oertli is the founder and owner of the Lucerne-based online marketing agency Klickwerkstatt and an experienced marketing professional with experience as a university lecturer.Fabian Duss holds an Executive MBA (Strategic Management and Leadership) and is an experienced managing director and team leader with a focus on gastronomic businesses.