Grisons at the Zurich Christmas Village

Editorial - November 25, 2015

EVENT Just in time for the start of the winter season, the vacation canton reminds the people of Zurich that they love Graubünden and why. The Graubünden hosts receive old and new vacation guests with a varied program on Zurich's Sechseläutenplatz. (more…)

20 years Igloo Village

Editorial - November 25, 2015

EXPERIENCE On December 4 the first igloo village in Zermatt opens its snowy doors. This winter, guests will be enchanted anew with imaginative art themes. The Davos-Klosters igloo village will have a heated kota for the first time this winter. To mark its 20th anniversary, the village is planning a world record. (more…)

"I would love to redesign the Weleda packaging".

Editorial - November 25, 2015

PACKAGING Swiss art director Catherine Martin is listed as one of the best package designers in the world by the creative platform Lürzer's Archiv. She talks to MK about inspiration, minimalist graphic design and flops. (more…)

How emotions arise and work in the event context

Editorial - November 25, 2015

BOOK TIP "Events und Emotionen - Stand und Perspektiven der Eventforschung" is a specialist book published in August 2015 that summarizes the latest research findings on the topic of events and emotions. (more…)

Uto Kulm: The new design plan

Editorial - November 25, 2015

LOCATION The cantonal building department has published the revised design plan for the summit of the Uetliberg, the Uto Kulm. (more…)

Swiss Handicap'15: Exhibition for people with and without disabilities

Editorial - November 25, 2015

FAIR December 3 is International Day of People with Disabilities. The largest national trade fair event Swiss Handicap'15 for people with and without disabilities takes place at Messe Luzern at almost the same time. (more…)

Trafo Baden - Added value number 4: Better KongrEssen in Baden

Editorial - November 25, 2015

ADVERTISEMENT The success or failure of an event is not only determined by the location, the program offered or the moderation. The food and drinks served are an immensely important memory factor. Here, too, Trafo Baden is able to score points time and again with its high-quality culinary offerings, delighting event organizers and customers alike. (more…)

Heroes of Swiss Haute Cuisine

Editorial - November 25, 2015

ENJOY Every year, companies take their employees and customers out for a meal. It should be a culinary highlight and, if possible, first class. MK presents the heroes of Swiss cuisine. A journey through Switzerland, but starting in France - where haute cuisine began. (more…)

Saas-Fee launches app

Editorial - November 25, 2015

DESTINATIONWith the new Saas-Fee/Saas Valley app, the destination is pushing ahead with the digitalization of marketing. On the one hand, the app provides guests with all relevant information about the destination, while on the other hand it bundles the marketing activities of the service providers and thus reduces costs. (more…)

Six tips for the digital Christmas advertising battle

Editorial - November 24, 2015

E-COMMERCE The experts at Marin Software list six steps online marketers can take to be successful in the year-end rally. (more…)

Why do we buy?

Editorial - November 24, 2015

BOOK TIP In the book "Why do we buy?", author Paco Underhill explains the needs of men, women, children and senior citizens that retailers need to address and the role our senses, psyche and anatomy play when shopping. (more…)

SDV Award 2016: The jury has been selected

Editorial - November 24, 2015

DIALOG MARKETING The jury is ready and looking forward to creative and effective campaigns. The Swiss Dialog Marketing Prize 2016 is calling for submissions by January 31, 2015. (more…)