10 brands that are properly positioned for 2016

Editorial - December 17, 2015

MARK ANALYSIS With its "Full Potential Analysis", Enigma Lab shows which ten brands in each sector best exploit their branding potential. Some Swiss brands can also make a name for themselves. (more…)

How the Swiss store at Christmas time

Editorial - December 17, 2015

E-COMMERCE Over half of the Swiss (61%) buy at least some of their Christmas presents online, with one in six buying them exclusively online. This was revealed by a survey conducted by Paysafecard. (more…)

How customer opinions influence online shoppers' purchasing decisions

Editorial - December 17, 2015

ONLINE SHOPPING A study by ECC Cologne and iAdvize shows where customers seek advice before buying online. The younger generation reads customer reviews more frequently than the average. (more…)

Five tips for B2B companies on mobile transformation

Editorial - December 17, 2015

MOBILE Tim Wiengarten, Managing Director of Rabbit Mobile GmbH, names five prerequisites for greater productivity and success with mobile apps. (more…)

The eight most spectacular campaigns of 2015

Editorial - December 17, 2015

CAMPAIGNS The Guinness World Records company commemorates eight record-breaking campaigns that have immortalized themselves in the public's memory. (more…)

This is what successful mobile advertising looks like

Editorial - December 16, 2015

MK OPINION An online survey by MK shows which are the most suitable forms of advertising for mobile devices and which mistakes should be avoided. (more…)

Sports sponsorship: profit or danger for the corporate image?

Editorial - December 16, 2015

With all the negative headlines in the sports sector, is it still worthwhile to sponsor sports at all? And if so, which sports have a good image? Your opinion is needed! (more…)

Gender gap in Swiss Internet use

Editorial - 15 December 2015

MEDIA USE 88 out of 100 Swiss people used the internet in 2015 - for longer and longer and significantly more often on the move. Women are lagging behind in terms of access, use and skills. (more…)

Congratulations at a sporty pace

Editorial - 15 December 2015

CAMPAIGN Seconds after the election of the "Sportswoman of the Year", passengertv's passenger TV screens flashed across Switzerland on Sunday evening: "Congratulations, we look forward to 2016!" This is how the organizers of the 2016 European Artistic Gymnastics Championships honoured gymnast Giulia Steingruber and the artistic gymnastics team. (more…)

Nudge, the gentle marketing nudge as a training premiere

Editorial - 15 December 2015

CONTINUING EDUCATION Starting in February 2016, EB Zurich will offer «Nudge: The Gentle Marketing Push,» the first practice-oriented course on «Nudge Theory,» based on the best-selling book of the same name. (more…)

Hidden Needs: Hidden customer needs

Editorial - 15 December 2015

BOOK TIP In the book "Hidden Needs", authors Keith Goffin and Ursula Koners explain what hidden needs are, where the limits of conventional market research methods lie and what new methods are available and how you can apply them. (more…)

Shazam: "Move" users with content

Editorial - 15 December 2015

SECOND SCREEN The music recognition app "Shazam" can also be used for advertising purposes. A campaign for Jeep shows how a smartphone can be used as a "second screen device" in a TV commercial. (more…)