A clear result: the response rate to the discount coupons for Jogurtpur and Jogurt Drinkpur was six times higher when they were sent by PromoPost than when they were advertised in a national newspaper.Yogurtpur from Emmi consists of only three ingredients: Yogurt, fruit and sugar. As simple as this message is, as challenging is the search for the optimal media mix for Emmi Schweiz AG. Because in addition to the set measures such as TV and POS advertising, there are many other channels.Compare effectEmmi Schweiz AG took a closer look at two of these during a discount campaign for Jogurtpur and Jogurt Drinkpur. In order to compare the response rate, the dairy processor had three discount coupons printed as an advertisement in a high-circulation national newspaper on the one hand and as an unaddressed direct mailing on the other. PromoPost distribute. Swiss Post specifically delivered the flyers only to residents of single- and two-family homes in six major Swiss cities.Good contact qualityThe result of the comparative test was clear: While only 0.4% of the discount coupons published in the newspaper were redeemed, the response rate at PromoPost was significantly higher at 2.7%. Here, selection led to particularly good contact quality.Not to be overlookedPromoPost is so highly regarded because it arrives together with addressed letter mail. The client can specify to the day when a direct mailing is to be distributed and coordinate it perfectly with other advertising measures for a high response rate. Only PromoPost offers both selective and nationwide delivery.Low wastageThe handling is very simple: each advertising mailing can be calculated and processed directly with the online service "PromoPost Manager". Thanks to minimal lead times, direct mailing via PromoPost is even possible at short notice - for example, for a last-minute seasonal sales campaign. Thanks to the monthly updated data, wastage is kept to a minimum.Arouse emotionsWhen designing direct mailings, PromoPost gives you every freedom to appeal to the senses of the addressees. Even sending direct mailings with unusual formats and product samples is no problem. In this way, the advertising company can involve the target group more closely, tell a story with its direct mailing and increase the response rate as a result.Test passedEmmi Schweiz AG also wants to continue benefiting from these advantages. Following the successful test, it now uses PromoPost for several products - all made from the best ingredients, of course.www.post.ch/promopost

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