CROSSMEDIA Goldbach Media and 380 invited guests celebrated the opening on 22.04.12th presentation of the Crossmedia Award. Of the 44 campaigns submitted, Equipe AG came out on top with its Samsung Galaxy S6 launch campaign for Samsung Electronics Switzerland GmbH. (more…)
Still a lot of movement in the Swiss advertising market
Editorial
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April 22, 2016
ADVERTISING MARKETThe outflow of advertising money from print media to television and online media will continue unabated in 2016. However, non-traditional communication, in particular direct advertising, can also benefit from this drain. (more…)
Four branding lessons to learn from "Game of Thrones"
Editorial
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April 22, 2016
BRAND COMMUNICATION The sixth season of "Game of Thrones" starts on 24.04.2016. The series is a prime example of perfect branding. That's why the online marketplace 99designs has put together four lessons that are important for companies' brand communication. (more…)
What happens in an Internet minute?
Editorial
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April 21, 2016
ONLINE The following infographic summarizes everything that happens on the Internet within 60 seconds. (more…)
What are web analytics tools?
Editorial
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April 21, 2016
ONLINE-SHOPSWeb analysis tools are indispensable aids for online stores. But what about legal certainty? What needs to be considered? What is a ruling on Google Analytics all about? Trusted Shops provides answers. (more…)
Swiss Brand Congress 2016 bigger than ever
Editorial
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April 21, 2016
ADVERTISEMENTThe Swiss Brand Congress will take place on June 23 at the Dolder Grand Zurich. For the first time, there will be ten specialist forums on hot topics in brand management in addition to the high-caliber main stage. Influencer marketing, brand profiling, brand efficiency, brand experiences or SME communication - the variety of topics is wide and attracts SIXT, Globetrotter, SBB, Micro, Philips, VIU Venture and many more to the event.(more…)
Relationship marketing in relation to content marketing
Editorial
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April 21, 2016
CONTENT MARKETING Martina Garcia* explains how well thought-out customer relationship management and content marketing can help and complement each other. (more…)
The most dynamic brands of the Swiss
Editorial
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April 21, 2016
BRANDThe brand forecasting tool Havas Brand Predictor from Havas Worldwide Switzerland publishes the new list on the future development of the Swiss brand landscape. WhatsApp displaces M-Budget in the ranking of the most dynamic brands in Switzerland. (more…)
With YouTube advertising against xenophobia
Editorial
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April 21, 2016
ADVERTISING "Search racism. Find truth": A Berlin refugee initiative uses YouTube advertisements to show how to fight xenophobia. In the videos, courageous refugees confront right-wing extremist agitators and their hate videos and refute their prejudices with hard facts, surprising revelations and humor.(more…)
5 tips for using Facebook Messenger in e-commerce
Editorial
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April 21, 2016
E-COMMERCE How can companies successfully use Facebook for their customer communication and online customer service? Caroline Langer, International Marketing Manager at iAdvize, gives five tips for using the messenger in e-commerce. (more…)
YouTube now offers live streams in 360 degrees
Editorial
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April 20, 2016
VIDEO YouTube brings 360-degree videos and livestreaming together: From now on, anyone with a YouTube channel can livestream 360-degree videos. (more…)
Using narrative power to ignite the longevity debate
Editorial
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April 20, 2016
CAMPAIGN The Swiss Life Group wants to get involved in the longevity debate in the coming years and take a positive look at this much-discussed social phenomenon. To this end, the financial services provider has developed an informative and original content program. (more…)
