Measurably higher ROI through targeted content marketing

CONTENT MARKETING In the USA, 93% of B2B companies already rely on content marketing. Marketers in Europe have also recognized that content marketing can be used specifically to generate leads and increase the ROI compared to traditional campaigns. A key lever lies in the processes. (more…)

How augmented reality brings promotional products to life

AUGMENTED REALITY is on everyone's lips. Projects with the new technology are piling up and ideas are sprouting from every office. Including that of Allbranded GmbH. The Hamburg-based promotional product specialist shows how augmented reality brings promotional products to life. (more…)

On a story tour

When Ursula and Ruedi Pfister visited friends in Schaffhausen, they found out that an apartment was becoming available in their neighborhood. "We were living in a large house in Hemberg and wanted to move into an apartment suitable for the elderly," she explains. "We then decided at relatively short notice to move into our retirement home here in Schaffhausen." They both know the region well - she grew up in Schaffhausen's old town, he in Eglisau.

On a story tour

Now that the Pfisters have settled into their new home, they are already full of beans again. "We will be touring the canton of Schaffhausen over the next two weeks," explains Ursula Pfister. "I will be telling fairy tales and stories for children from the age of four." She draws from a large pool of stories, all of which she has in her head - she always tells them freely so that she can also use her facial expressions and gestures. "Ursula has the talent of being able to sense which stories suit which listeners," says Ruedi Pfister. "She then decides spontaneously what to present."

On a story tour

More and more advertisers use the services of a media agency

MEDIA AGENCIES Some "experts" believe that the media agency is an obsolete model. At least the development of the Swiss advertising market in recent years paints a completely different picture. (more…)

Four SEM strategies for the European Football Championship

SEARCH ENGINE MARKETING It won't be long now before campaigns from official European Championship sponsors and other advertisers in retail, on television and on the internet are vying for consumers' attention. The aim is clear: to transfer the enthusiasm for football to your own brand and thereby increase sales. IntelliAd shows four strategies for achieving this in search engine marketing. (more…)

Media research: WEMF and Mediapulse join forces

MEDIA RESEARCH Mediapulse and WEMF are planning to establish a joint venture under the project name «Swiss Media Data Hub.» With this move, the two companies are responding to developments in the media landscape and media usage, as well as to the industry’s demand for comprehensive cross-media data and advertising reach metrics. (more…)

MySign realizes the relaunch of nettoSHOP.ch

E-COMMERCE With nettoSHOP.ch, the e-commerce agency MySign has gained one of the largest online stores in Switzerland as a customer. (more…)

This app deletes messages sent by mistake

APP "Protect Your Privates" is the name of the app designed to efficiently protect users from embarrassment. It deletes messages that have been sent to others by mistake. (more…)

Advise and sell online

BOOK TIP In the book "Online Consulting and Selling", author Jan Helmut Hönle explains what makes online consulting attractive to customers and how companies can use it to close sales. (more…)

7 arguments why advertisers benefit from native video advertising

VIDEO For brands, moving images are among the most important mediators of their advertising messages. However, choosing the right format is crucial. (more…)
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