EXHIBITION Starting May 13, the Rietberg Museum invites visitors to explore the Gardens of the World. The exhibition showcases a «splendor of blooms» from Japan to England, from Ancient Egypt to the present day. In addition, works of art, photos, and videos illustrate how people in different cultures and eras have longed for gardens. (more…)
How menus are created for 2,000 animals
Editorial
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April 27, 2016
EXPERIENCE Visitors to the Papiliorama in Kerzers can now see the animal kitchen through large glass panes and experience first-hand how the animal keepers prepare food for the 2,000 or so animals. The new attraction is the first element of the "zero backdrop" concept.(more…)
Canton specialties - from Solothurn to Uri
Editorial
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April 27, 2016
ENJOY In this series of articles, four cantonal specialties are presented every other week. In the fifth part, the specialties of Solothurn, Thurgau, Ticino and Uri. (more…)
Following the railroad tracks to the luxury hotels
Editorial
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April 27, 2016
LOCATION The SBB railroad line between Geneva and St. Gallen has some gems in the 4-star and higher segment. MK has put together a selection. A journey from west to east. (more…)
MK thought leaders 2016: these are the winners
Editorial
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April 27, 2016
MK FRONT STEERING The winners of the MK Vordenker election 2016 have been announced! Bertrand Blancheton, Ewa Ming and Thomas Hutter collected the most votes and are delighted to receive the award. (more…)
Images of the future for the Lake Constance region
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April 27, 2016
DESTINATION A team of researchers asked around 1000 decision-makers how they see the Lake Constance region in 2030. One need for action is to create an energy-autonomous climate region. (more…)
Customer hunt for health insurance companies: The end of the bear dinosaurs?
Editorial
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April 26, 2016
LEAD GENERATION What do dinosaurs, bears and salmon have to do with health insurance leads? Ivano Celia* with an animal analogy that ruthlessly exposes misconceptions in lead generation. (more…)
Campaign unites Donald Trump, Kim Kardashian and basketball
Editorial
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April 26, 2016
CAMPAIGN Axel Springer's personalized news platform for Samsung smartphones, Upday, is now launching its first advertising campaign under the motto "Everything that interests you".(more…)
This is what successful online advertising must look like
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April 26, 2016
ONLINE ADVERTISING An Undertone study examined criteria for user interaction with online advertising. The results show that users want comprehensibility, information and relevance. (more…)
Marketing feel
Editorial
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April 26, 2016
BOOK TIP In the book "Marketing spüren", author Christian Mikunda explains what a third place is, what varieties of this concept exist and how they can be used in marketing. (more…)
10 things you must have done in Graubünden
Editorial
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April 26, 2016
BUCKETLIST In Graubünden there are not only two ibexes that you should know about, but also 1,000 peaks, 615 lakes and 150 valleys. Graubünden Ferien presents ten must-do experiences in the eastern Swiss canton. (more…)
What image colors convey in company logos
Editorial
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April 25, 2016
MK OPINION Dynamic, youthful or boring? An online survey by MK shows which corporate image twelve colors in logos convey and which Swiss logos are particularly successful. (more…)
