Young people are into Snapchat, Whatsapp, Instagram and Youtube

Mobile generation: 96 percent of all young people surveyed own a smartphone.WhatsApp, YouTube, Snapchat, Instagram and co. are playing an increasingly important role in young people's media time budgets. No wonder, as almost all young people (96%) have their own smartphone. The majority (80%) have actively downloaded up to 20 apps. Social media apps play a major role in this: 78% of girls and 66% of boys have at least two apps installed on their cell phones, with one in four girls even having more than four.These are the latest results of a survey of ten to 19-year-olds in Bravo's Youth Insight Panel (YIP). They reflect the dynamics of young people's social media usage behavior.Snapchat overtakes FacebookWhatsApp is the most-used social media app: For 91% of the young people surveyed, the messenger is one of the three most-used social media apps. This puts WhatsApp well ahead of YouTube (56%) and Instagram (52%). Snapchat has caught up significantly with 35% of young people, relegating Facebook to fifth place with 32%. In the previous year, Snapchat was still at 17% and Facebook at 40%. Image-based social media apps such as Snapchat and Instagram are particularly popular among girls, with only one in ten young people ranking Twitter among their top three social media apps. A large number of young people do not want to spend money on apps. However, boys are generally more willing to pay than girls: Just over half of boys and one in three girls would invest up to eight euros.Popularity of YouTube is untouchedYouTube is the undisputed number one video platform - nine out of ten young people use the video service at least once a week or every day. Although YouTube usage on smartphones has increased (from 51% to 57%), young people mostly watch their videos via Wi-Fi at home, with usage intensity and duration also increasing: 67% spend time on YouTube every day (2015: 60%). Three quarters of young people watch more than 20 minutes per session. One in six even spend more than one and a half hours on the video platform. Two thirds of respondents have subscribed to more than five YouTube channels, and one in three even follow 20 or more YouTubers. two thirds also follow their stars on Instagram, 42% on Snapchat and 37% on Facebook to keep up to date with them at all times. Here too, Facebook is losing ground to Instagram and Snapchat compared to the previous year. The acceptance of product placements in clips of their YouTube stars is enormous among young people and is also increasing: Two thirds do not mind product placement (2015: 55 percent).About the studyThe survey results are based on the "YouTube and app usage" survey, in which 727 young people between the ages of ten and 19 took part. The survey was conducted in March 2016 by the Research & Consulting department of the Bauer Media Group.