MEDIA As of now, the new NZZ e-paper is available for the operating systems iOS, Android, Windows 10, and cross-device for the browser. The e-paper app is optimized for the tablet and now also for the smartphone.(more…)
Successfully manage office staff
Editorial
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May 17, 2016
BOOK TIP In the book "Innendienst erfolgreich leiten", author Eckard Moser explains the challenges that the office-based sales force poses for new managers, what tools an office manager needs and what the current developments in the office-based sales force look like. (more…)
Top-class jury of experts assesses the quality level of Swiss communication
Editorial
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May 17, 2016
CC-AWARD The Swiss Award Corporate Communications for successfully implemented communication projects will be presented for the twelfth time in 2016. Entries for the only Swiss award for corporate communications are judged by a panel of experts according to clearly defined, strict and transparent assessment criteria. (more…)
Four successful Swiss content marketing campaigns
Editorial
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May 17, 2016
CONTENT MARKETING Has classic push advertising had its day? Is content all that is needed now? What does such content look like and how is it implemented? MK went in search of clues and discovered various successful content marketing campaigns. (more…)
What is a "Black Hat?"
Editorial
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May 12, 2016
GLOSSARY What is meant by a "black hat"? And what does the term have to do with search engine marketing? (more…)
Over 100 million active users of AdBlock Plus
Editorial
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May 12, 2016
THE NUMBER Adblock Plus, the software from Cologne-based provider Eyeo, has now been downloaded around one billion times worldwide, as Eyeo CEO Till Faida reported at the TechCrunch Disrupt NY 2016 conference. (more…)
Ten skills that CMOs must have
Editorial
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May 12, 2016
CHIEF MARKETING OFFICERS The most important skills that CMOs need to bring to the table include creativity, user centricity and a global perspective. This is one of the findings of the Digital Marketer Census 2016, for which Marin Software surveyed 600 digital decision-makers in Germany, France and the UK. (more…)
Five tips for measuring the success of online offers
Editorial
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May 12, 2016
WEBANALYSIS Whether blog, online magazine or specialist portal - online publishers can use the right key figures from web analytics to achieve their editorial goals more easily, make their day-to-day business transparent and increase their performance. (more…)
E-Commerce Award: these are the winners
Editorial
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May 12, 2016
E-COMMERCE ExLibris.ch is the E-Commerce Champion 2016. The two German online fashion platforms AboutYou and Zalando both received trophies in several categories.(more…)
The importance and influence of communications chiefs in Switzerland are increasing
Editorial
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May 12, 2016
COMMUNICATION Heads of communications at companies and organizations in Switzerland have increased their value contribution to corporate management. This is shown by the initial results of a comprehensive survey of leading Chief Communications Officers (CCO), the members of HarbourClub. (more…)
Gstaad gets a new panoramic gondola lift
Editorial
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May 11, 2016
EXPERIENCE It is now clear what the new panoramic gondola lift to the Eggli local mountain in Gstaad will look like. The new gondola lift will replace the existing installation from 1983 in the 2017/18 winter season. The new transportation system is the first 10-passenger gondola lift with panoramic gondolas "designed by Porsche Design Studio". (more…)
Rolling conference
Editorial
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May 11, 2016
EVENT Eurobus presents the Vipliner, a coach converted for small seminars, conferences or private events for up to 32 people. (more…)
