Which Swiss medium has the best app?
MK OPINION What are the most important features of a good news app? And which Swiss app is the best? We want to hear your opinion! (more…)
Author: Editorial
Corrigenda: The most successful Swiss web agencies
CORRIGENDA The figures published yesterday by Best of Swiss Web for the new 2001–2016 rankings were incorrect and had to be corrected. Following the correction, Hinderling Volkart was able to retain last year’s top position in the Best of Swiss Web All-Time Ranking. (more…)
Baby Bay - Evian presents new spot
CAMPAIGN Evian’s «Baby» commercials are well known. Now comes the sequel—set on an exotic, wild beach. At “Baby Bay,” the most incredible surfing spot far and wide, it’s not just the size of the waves that turns heads, but rather the size of the surfers. (more…)
Convincing political stakeholders
BOOK TIP In the book *Convincing Political Stakeholders*, author Klemens Joos explains what matters most when lobbying in Brussels, what forms and tools of advocacy exist, and what qualities a good lobbyist must possess. (more…)
High convergence potential of programmatic marketing and Google Adwords
PROGRAMMATIC Ivano Celia* on the positive effects of programmatic marketing on Google AdWords and how to make the most of them. (more…)
The office of the future : ergonomics, space utilization and sustainable interior design
The office is designed to meet the demands of the digital society and promote environmental sustainability, combining employee comfort with ideal conditions for undisturbed work. Whether it’s an open-plan office or physically separated workstations, the future of office design focuses above all on the sensible use of space and ergonomic furnishings that promote employee health. (more…)
Digital campaign for Zurich Zoo
CAMPAIGN Zurich Zoo is focusing on digital media for its latest campaign, using it to give visitors a closer look at what it has to offer and its new attractions. (more…)
Six tips for marketing in the digital age
DIGITAL AGE In the digitalization era, companies must align their marketing with the new requirements of their customers. The software solutions company Pegasystems has drawn up six basic building blocks for a marketing strategy in the digital era. (more…)
Exotic team event at the Tropical House Frutigen
In the Tropical House Frutigen, visitors experience in an impressive way how naturally warm water from the Lötschberg is used to grow tropical fruits and produce genuine sturgeon caviar, one of the most exclusive foods in the world. Around these fascinating theme worlds, the Tropical House offers a multifaceted range of extraordinary team events for 10-100 people.On a guided tour
The Tropical House Frutigen combines knowledge and experience: On a guided tour visitors can immerse themselves in the tropical house theme worlds and learn many exciting things at first hand. Various guided tour topics are available and can be combined as desired. An introduction to the fascinating history of the Tropic House and its sophisticated operation is always included. The following guided tour topics are available:Tropical Garden: Tour of the tropical and orchid garden. Discover the plant life behind the exotic fruits and spices.Natural pharmacy: Adventure tour with amusing stories and practical tips. Get to know the plants from our exotic treasury and their diverse effects and properties.Sturgeon & Caviar: The sturgeon in the Tropic House Frutigen. The focus is on its way of life, processing and caviar production.Fish farming: The fish farming circuit and how it works. Take a look behind the scenes of fish farming and learn many exciting things about the complex technology involved.Energy, Technology & Circulation: Background tour on Tropical House specific energy topics. Delve into the pioneering Tropical House energy cycle.Independent exploration
As an alternative to the guided tours, groups can visit the Tropical House in the new exhibition "How the Fish Came to the Mountain" on your own. The rich topics are communicated in an animating and playful way via audio guide and invite visitors to try out many things for themselves. Virtual characters - a marmot, a sturgeon, a scientist and a cook - welcome visitors and guide them through the exhibition.Tropical intermezzi
To loosen up, varied and team-building activities are available. Intermezzi to choose from. In entertaining, interactive workshops, participants create their own homemade tropical souvenir to take home. Here is a selection:Roast coffee: In the tropical garden we will take you into the world of coffee and give you the opportunity to roast your own coffee for home. Finally, we will serve you a real "Frutiger Terroir" espresso.Process spices at home: Learn about the spices and herbs in the tropical garden and how they can be processed at home. They make their own spiced salt.Make chili oil: A magnificent variety of different chili varieties grow on Frutiger soil. Under expert guidance you will make your own chili oil.For connoisseurs
Who would not like to taste the tropical house products now? At the latest now it is clear, the Culinary belongs to the Tropical House like the peel to the banana. In the extraordinary ambience of the tropical garden, groups enjoy delicious dishes with ingredients from the in-house production and selected regional specialties. For small groups of up to 12 people, we recommend the tropical Table d'Hôte an exclusive culinary offer under banana trees and papaya trees.For inquiries and advice[email protected]: +41 33 672 11 46www.tropenhaus-frutigen.chTropical House FrutigenTropenhausweg 13714 Frutigen
The most successful Swiss web agencies
WEB RANKING Best of Swiss Web has launched its latest list of the best web agencies in Switzerland. Jung von Matt/Limmat leads the ranking. In terms of topics, Swiss web agencies are most concerned with "digital transformation", "personnel recruitment" and "mobile" in 2016. (more…)
Brand Switzerland - A Miracle in Danger
COLUMN Brand experts Thomas Harder* and Lino Helbling** discuss the reasons behind Switzerland’s brand miracle, the current negligent approach to it, and ideas for positive development. (more…)
Award for Marketing + Architecture: With 27 nominations to the anniversary in the KKL
EVENT 27 objects were nominated by the 11-member jury, headed by Christof Glaus, from 55 competition entries in seven categories. On Friday, April 22, 2016, the anniversary award ceremony, they will be honored in a worthy setting at the KKL Lucerne. (more…)