36-year-old Sandro Peter began his journalistic career seven years ago at Radio Top. After studying journalism at the University of Zurich, he started as a reporter at Radio Top. Over the years, he continuously took on additional responsibilities as chief of staff, coordinator of court reporting and, most recently, deputy editor-in-chief.

An internal solution was also found with Sarah Frattaroli for the position of Deputy Editor-in-Chief. The 27-year-old from Winterthur studied political science and law and was then head of communications at Save the Children. She has been working at Radio Top for two years, most recently as Head of Service.

The current editor-in-chief Manuela Burgermeister is leaving Radio Top for "Blick TV" after around 13 years. Burgermeister started as a reporter at Radio Top in 2006, later becoming chief of staff and then being promoted to Head of East and Deputy Editor-in-Chief. As editor-in-chief, she has sustainably strengthened the Radio Top and Top Online brands over the past five years or so, according to a statement on Friday.

Through the most popular series alone, about 28 million young people would have seen such depictions in 2019. "This raises major public health concerns, as seeing tobacco use on screen is a critical factor in young people starting to smoke themselves," the Truth Initiative researchers wrote. Netflix, in response to the study, has announced it will show less frequent depictions of smokers in the future.

As part of the study, the Truth Initiative examined how often people smoke in TV series that are particularly popular with viewers between the ages of 15 and 24. Among the three most popular Netflix series were "Orange is the New Black," "Fuller House" and "Stranger Things." It turned out that Netflix shows depictions of smoking significantly more often than regular television. The streaming platform's own productions showed tobacco use more than three times as often in 2019 as in 2018.

"Stranger Things" is the prime example, which just celebrated the start of its third season on Wednesday (Advertising week reported). In the second season of the hit series, the characters smoke at least once in every episode. Twelve of the 13 Netflix series analyzed featured cigarettes or e-cigarettes. Ten of the series contained more such depictions in the current seasons than in previous seasons.

In a statement, Netflix says that in the future, in-house productions that have an age restriction of 13 or lower will not feature cigarettes or e-cigarettes unless doing so involves historical accuracy, such as in depictions of real people who are smokers. "Netflix supports artistic expression. But we also recognize that smoking is harmful and that positive portrayals of it on screen can influence young people," a spokesperson for the streaming company said. (pte/swi)

However, the growth rate is falling rapidly as the internet advertising market continues to develop. Internet advertising grew by 17% in 2018, but based on the first half of 2019, growth of just 12% is expected for the current year as a whole. In 2021, growth of only 9% is expected compared to the previous year. The growth rate of the internet advertising market is therefore slowly approaching the growth rate of the market as a whole.

This growth will be driven by the online video and social media channels, for which average annual growth rates of 18% and 17% respectively are expected until 2021. These channels are benefiting from continuous technological improvements in smartphone technology, transmission rates and targeting, combined with strong growth in investment in content. The 5G technology launched earlier this year - including in Switzerland - will further improve the brand experience by making mobile connections significantly faster and more responsive. 

Paid search, which accounted for 37% of internet advertising in 2018, grew by 11% this year, although the growth rate is expected to fall to 7% in 2021. In search, many innovations are taking place in the voice sector that are not yet monetized. Online classified advertising - ads that sit alongside other advertising rather than content such as job listings, real estate and used car listings - is increasingly losing ground to other digital channels and free alternatives. Online classifieds markets still grew by 9 percent worldwide in 2018, 
are already beginning to shrink in some markets. Global spending is expected to fall by 1.6 percent in 2021.

Much of the growth in internet advertising investment is coming from small, local companies that spend their entire budget on platforms such as Google and Facebook, as these offer simple self-service tools for managing campaigns, and from highly targeted measures. Large companies, on the other hand, continue to rely to a much greater extent on traditional media.

"The technology, media, finance and services industries are the most advanced in their use of modern digital channels," says Matt James, Global Brand President at Zenith. "And even within these sectors, brands still rely on traditional media to create broad mass awareness and reinforce brand values."

Within traditional media, print has long been in decline as online platforms have taken away readers and advertising money. Advertising revenue for printed newspapers and magazines peaked at 164 billion US dollars in 2007 and will only reach 70 billion US dollars this year. TV is now also starting to shrink, albeit not by anywhere near the same amount: 184 billion US dollars in 2018 will become 180 billion US dollars in 2021.

In addition to radio, which is growing by 1% annually, out-of-home and cinema are also on the rise in the traditional media sector. Out-of-home providers are continuing to expand their digital display networks, achieving annual sales growth of 4%. Cinema, which only has a global advertising market share of 0.8%, is even growing at 12% per year, which is mainly due to a boom in the popularity of cinema in China.

Zenith forecasts global advertising growth of 4.6 percent to 639 billion US dollars this year, an increase of 28 billion US dollars. At USD 13 billion, almost half of this comes from the USA, due to the very rapid growth of internet advertising. China grew by 4 billion US dollars, the UK and India by 1 billion US dollars each.

"The time when internet advertising reaches the 50 percent mark of global advertising expenditure is getting closer and closer. This is the first time it has appeared in our forecasts," says Jonathan Barnard, Head of Forecasting at Zenith. "However, 2021 will be the first year of single-digit growth in internet advertising since 2001 - the year the dotcom bubble burst."

Now that Jörg Bruppacher (left) and Andreas Renggli (right) have decided to jointly manage the Polarstern communications agency, the next logical step follows: their two companies are merging to form Polarstern AG.

The merger will take place retroactively as of January 1, 2019. Polarstern AG is headquartered in Lucerne and is wholly owned by the two managing partners Andreas Renggli and Jörg Bruppacher. The company also continues to operate a second site in Solothurn. 

Since 1979, Bruppacher & Partner has implemented marketing communications for clients such as Ilford, Bosch, Von Roll, Swiss Technology Award, Mammut, the University of Applied Sciences Northwestern Switzerland, Regio Energie Solothurn, SwissShrimp, Authentica and the Canton of Solothurn.

With its focus on sustainability communication, Polarstern GmbH has been advising clients such as Migros, Swisscom, PostFinance, Luzerner Kantonalbank, Lifefair, Hexagon, Radix and several federal offices, including the SFOE, FOEN, FOPH and ARE, since 2007.

This merger brings together two small agencies with the aim of pooling their strengths and expanding their range of services.
 

The sales figures are public data on the one hand and estimates on the other. The estimates are marked with a *, respectively the estimate of the sales split for Digitec.ch and Galaxus.ch with a (*). All data are verified by Carpathia and by an expert group coordinated by Carpathia.

The sales figures represent pure online sales in millions of Swiss francs for the 2018 financial year. The top 30 B2C include marketplaces with own sales including marketplace share (e.g. Amazon), but without income from commissions. The listed revenue corresponds to net revenue, i.e., the revenue from goods excluding VAT and adjusted for returns and cancellations.

With a total of CHF 5,782 million, the top 30 B2C online retailers together generated 58 percent of the total online retail sales of CHF 9.9 billion generated in Switzerland in 2018.

Of the top 30 B2C online retailers, the top 5 alone account for 31 percent, almost a third of sales. Looking at the top 10, the figure is already 41 percent.

"At least", one can say, the dominance is still distributed among 5 big players, in contrast to the neighboring countries. In Germany and Austria, Amazon has a striking lead and thus much more dominance. Nevertheless, the concentration of power continues to increase in Swiss online retailing.

In a commercial for a new route to Washington, Alitalia had used an actor made up to look like a Black person in a manner reminiscent of «blackface.».

The airline apologized. The video has since been removed. «Respect for everyone is a priority for our company. It was never our intention to hurt anyone, and we have learned from what happened,» Alitalia wrote on Twitter on Wednesday. 

The term «blackfacing» is used when white people wear makeup to portray Black people. (SDA)
 

The Film Journalist of the Year will be awarded at the 15th Zurich Film Festival ZFF and no longer at the Solothurn Film Festival, as the festival management announced on Thursday.

The ZFF has become one of the most important platforms for film distribution in Switzerland, helping to make arthouse films known to a wide audience, Pathé Film Managing Director Loic Trocmé is quoted as saying. As over 500 journalists are accredited at the festival, the decision was made to award the prize in Zurich for the first time.

The prize, sponsored by the Pathé Switzerland cinema chain and the distribution company Pathé Films, has been honoring outstanding film reviews and essays on cinema films since 2006. It is endowed with 10,000 Swiss francs. The organizers want to strengthen film criticism as an independent journalistic form.

Film journalists can apply for the upcoming award by submitting an article on a film that was shown in a Swiss cinema between June 2018 and June 2019. A three-member jury, consisting of representatives from Pathé, ZFF and the Swiss Association of Film Journalists, will select the winner from the entries submitted. Previous winners include Antoine Duplan from Le TempsMichael Sennhauser from SRF 2 Kultur, Simone Meier from Watson and Pascal Blum from Tages-Anzeiger. (SDA/swi)

Alexander Theobald, COO Switzerland and Managing Director Blick Group, Thomas Kords, Director Strategic Projects & Analysis, Evelyn Eisenhauer, Director Media Services, Bertrand Jungo, CEO Admeira, and Ralph Büchi, CEO Ringier Axel Springer Switzerland (from left).

This will provide the advertising industry with a tool that significantly improves the resource and cost efficiency of print campaigns and increases their advertising impact, according to a press release on the event.

Bertrand Jungo, CEO Admeira, opens the launch: "Our aim is to create real (added) value and convenience for our customers. We are proud that with Marketplace we can offer an exclusive booking portal that makes a print campaign successful. Our reference customers are thrilled." Marketplace offers advertising customers and agencies digital access to Admeira's entire print portfolio of around 30 media titles.

From the offer to the final booking: Print campaigns can be managed with just a few clicks and the discount can be controlled in a targeted manner thanks to the Dynamic Pricing pricing model. Ralph Büchi, CEO Ringier Axel Springer Switzerland and Head of Publishing at Ringier: "The fully automated Dynamic Pricing makes the print campaign attractive. The advertising customer can control his own discount with six levers. That is efficient and transparent campaign management." 

Afterwards, the guests tested for themselves at various demo stations how they can set up a print campaign in just three steps.

As a former editor-in-chief at Red Bull and producer at SRF, Andrea Joss has led editorial teams across Switzerland and overseen cross-media productions as well as the development and expansion of digital channels. At the digital content agency Monami, she most recently contributed to the growth and further development of the business areas as COO. She looks back on a total of 10 years of experience in the media and marketing sector. She now applies her competencies in the technical as well as in the communicative area at ISS Switzerland.

Alessandro Giuliano has been a digital marketer for over 10 years. He learned the digital trade during his 11 years of work in various functions, including at Scout24. At Gonnado, Giuliano is now responsible for marketing and campaign management.

Florian Nast has always been dedicated to building and expanding companies. With Iconspeak and MineCrypt, he has already founded two digital companies and most recently also worked at the Bern-based online marketing company Cleoo. At Gonnado, Florian Nast is responsible for national and international expansion.

With the work of Alessandro Giuliano and Florian Nast, the company wants to gain more recognition in the Swiss marketing scene. In 2019, Gonnado will also expand its customer base in Switzerland and enter its first foreign markets in Germany, Italy and the Netherlands.

Born in Poland, she has more than ten years of experience in consumer marketing, the retail market and the clothing industry. After studying linguistics, she started her professional career at Charles Vögele in Warsaw in 2008 and then worked in the marketing department at the company's Swiss headquarters for three years. In 2013, she moved to the Oeko-Text Association in Zurich, where she played a key role in establishing the globally renowned label for textiles tested for harmful substances and became head of the marketing and communications department in 2016. 

Over the past three years, Czerwinska has completed four CAS courses at the Zurich University of Applied Sciences and Arts (HWZ) and the Lucerne University of Applied Sciences and Arts while working and is about to graduate with a Master's degree in Digital Marketing & Communication Management.
 

For about 30 years, BlessArt has been producing room and partition wall systems for customers in the fields of architecture and construction planning.

The new appearance implemented by Dachcom is intended to show that the innovative room system meets the highest technological and aesthetic requirements.

As a first measure, the website Blessart.ch and the company brochure.