This was announced by Twitter's security department in a blog post on Tuesday. The main focus is on combating the risks to which people are exposed offline in the real world. "Research has shown that dehumanizing language increases this risk."

Twitter therefore wants to prevent language that "dehumanizes" other people because of their religious affiliation. According to its own statement, Twitter wants to communicate in clearer language in future and list examples of rule violations. A more thorough training process has also been developed.

Twitter has been taking tougher action against aggressive users for over a year now. In May 2018, the network announced that it would use broader behavioral analysis instead of just chasing after individual posts. However, the approach is controversial.

Affected troublemakers accuse Twitter of censorship. At the same time, Twitter is facing accusations that it is not doing enough to stop hate comments. (SDA)

The live-marketing agency Promotion-Tools was responsible for the experience project, from conception to planning and on-site implementation. It was already the second appearance of the Rivella Summerslide at a Züri Fäscht.

Already two weeks before the official start of the festival, the team of Promotion-Tools set up the largest mobile water slide in Europe at the Zürihorn. For an even better sliding experience, brand new water slides were developed last year with one of the world's leading water slide builders, which were mounted again this year on the up to 15 meter high scaffolding. At a gradient of 60 percent, a maximum speed of over 45 km/h is reached during the slide. Depending on your body weight, you can jump between 10 and 25 meters.

To ensure safety, the water slide was tested by TÜV. Visitors were informed by the trained team about the correct behavior on the slide and had to wear safety vests.

Title sponsor Rivella and gold partner JBL complemented the jumping experience with accompanying events. JBL got the visitors dancing with DJs. Sinnvoll Gastro provided food and drinks. And those who still didn't have enough exercise could let off steam with the Rivella Straw-Attack and JBL Stand Up Paddling. The perfect view of the best jumps was provided by the Rivella Sofa Raft on Lake Zurich.

The departure of the editor-in-chief of the local newspaper La Région has led to a split in the municipal government of Yverdon-les-Bains VD. The three left-wing councillors broke with the principle of collegiality. The right-wing majority accused their critics of lying.

The point of contention is a letter from the liberal mayor Jean-Daniel Carrard from May to La Régionwhich ultimately led to the resignation of editor-in-chief Caroline Gebhard. In the letter, Carrard expressed his "disappointment" on behalf of the executive about "the way in which the local newspaper reports on certain events".

As a result, the newspaper's syndic announced that the city would no longer publish its information pages for the population in the paper. For the newspaper, this means a loss of revenue of almost 28,000 francs per year.

At the end of June, the editor-in-chief was summoned by the Board of Directors. Since then, Gebhard has no longer worked for the newspaper. In the opinion of her lawyer, this is an abusive dismissal. The newspaper's lawyers, on the other hand, say that Gebhard resigned voluntarily.

Deep trench

The two separate media conferences in Yverdon on Tuesday showed just how deep the rift is in the executive of the town on Lake Neuchâtel. The left-wing councillors opened fire by reading out two letters. One from the SP politicians Pierre Dessemontet and Jean-Claude Ruchet, the other on behalf of the Green Party's Carmen Tanner, who was absent due to maternity leave.

The left-wing representatives admitted that they had agreed with the decision to send the newspaper a letter of complaint. However, they would not have wanted the criticism to have material consequences, such as the omission of the community pages in the newspaper.

The content of the letter sent by Mayor Carrard on behalf of the college went far beyond the decision of the city council, said SP representative Dessemontet. The city council had never called for a halt to the publication of the municipal pages in the newspaper. La Région decided.

After the case was made public by the media last week, an attempt at mediation was made, which ultimately proved unsuccessful. It was therefore with a heavy heart that the left had to break with the principle of collegiality. "It was unbearable to be associated with this decision," said Dessemontet, who also defended the freedom of the press.

Contradiction

The conservative majority in the city council contradicts this view. The left-wing councillors were in agreement with the entire text.

"What they say is not true," said Syndic Carrard a few hours later in front of the assembled press, supported by his party colleagues on the city council, Gloria Capt and Marc-André Burkhard, and Mayor Carrard. The fourth member of the city council, Valérie Jaggi Wepf, was absent.

The FDP representatives deny having exerted pressure on the newspaper. "We regret the development of events. We have never demanded the departure of the editor-in-chief, we have no influence on the board of directors of La RégionWe did not engage in blackmail," Carrard assured us.

He described the behavior of his left-wing council colleagues as an election campaign maneuver. He finds the breach of the principle of collegiality "unjustified".

Photo not published

In the letter of complaint to the newspaper La Région City President Carrard had accused Editor-in-Chief Gebhard of not publishing a photo with several municipal presidents in the newspaper. The newspaper had also failed to include his words during an event co-organized by the city in the report. (SDA)

It doesn't look like hard work, but in the end it is. Huge pressure, a lot of money is involved very quickly. I personally love the pressure and need it.

https://www.srf.ch/programm/tv/sendung/P231761079527_T175929303812

With the newsletter of Friday, July 12, 2019, we say goodbye to the summer break. No newsletter will be published during this time. However, the editorial mailboxes will be checked regularly and the most important news will be posted on Werbewoche.ch. The editorial team of MK Advertising week can also be reached during this time.

On Monday, August 5, we will be back with our daily newsletter, delivering the latest news and interesting background information to your inbox five times a week early in the morning.

For the show, which took off four times on each of two nights, an intelligent swarm of 150 drones flew again and again in new formations and bright colors to conjure up captivating 3D images in the Zurich night sky, accompanied by music. An individual choreography was developed for this purpose: iconic subjects of the Züri Fäscht transformed into the symbols for wind, water and solar energy, thus picking up on the idea of the campaign that the Züri Fäscht 2019 and ewz's electricity from sustainable energy belong together. Because like Switzerland's largest folk festival, the drone show sponsored by EWZ was also supplied with 100 percent natural electricity.

Jeff developed the show together with drone specialists from Skymagic in England and Singapore, who were responsible for the technical implementation and programming of the drones. During the show, a flight control software sent all coordinates and specifications for the color change to the drones from a central computer, so that they played the sky as three-dimensional objects to match the music. The 3D display also made it possible to follow the seven-minute show from several positions and thus across the entire lakeshore. A floating platform in the Lake Zurich basin served as a launch pad for the drones, which moved at a height of 120 meters at a distance of about 500 meters from the audience.  

The subjects of the out-of-home campaign could be seen throughout the city and online in the run-up to Züri Fäscht. Jeff also developed three funny short films for social media, which announced the drone show and called for a competition to guess the number of drones, their speed and possible image formations. 

The newly launched daily newspaper reports on politics, culture, business and society in the cantons of Basellandschaft, Basel-Stadt and Schwarzbubenland in Solothurn. The paper has a circulation of around 25,000 copies.

The newspaper will be produced by editors in Basel and Liestal BL. The publishing house did not say in the press release whether the unification of the two existing newspapers would result in job cuts.

"The city and the countryside may tick differently on some issues," Editor-in-Chief Patrick Marcolli is quoted as saying. "Nevertheless, it is clear that the two half-cantons have long since grown together into a single living space." The uniform title better reflects this fact.

CH Media's other newspapers have also been appearing in a slightly new layout since Monday. In addition, the publisher introduced newly designed newspaper headers in the cantons of Aargau, Solothurn and Zurich.

CH Media is a Swiss media company that was founded in 2018 as a joint venture between the NZZ Media Group and AZ Medien. It employs around 2,200 people in Switzerland and comprises digital platforms, daily and weekly newspapers, magazines and TV and radio stations. (SDA)

Until now, the CH-Media titles for the two Basel regions have appeared in two different editions:

Le Temps honored the deceased former manager on Monday. "She leaves behind the image of a locomotive that took all her partners and employees along with her on the road to transforming the press," wrote Managing Director Jean-Clément Texier. Boagno was one of the driving forces behind steering the daily newspaper in the right direction.

The Head of Marketing and later Deputy Director took over the management of Le Temps and took over from Jean-Jacques Roth. "Valérie Boagno not only contributed to this, Le Temps into the digital age, but has fought for the entire industry," he said.

Among her many functions, Boagno was also President of Médias Suisses, the umbrella organization of French-language print media publishers. She was also a member of the Board of Directors of AG für Werbemedienforschung (Wemf) and the Swiss Press Agency sda. In 2010, Boagno was appointed by the magazine Swiss journalist was voted Media Manager of the Year. (SDA)

Photo: zVg
 

The promise of the Navyboot brand is to look good always and everywhere. The ViznerBorel agency has launched a campaign for the shoe brand, which aims to show the wide range of shoes and fashion in the current summer collection.

The campaign includes classic media, social media, CRM measures and POS.

Olaf Kunz (right) in conversation with Annette Dielmann and Jürgen Galler.

The event, which lasted around two hours, highlighted various key areas in the field of artificial intelligence. The focus was on machine learning and the associated methods of supervised machine learning and unsupervised machine learning. Annette Dielmann, Director Research & Development Digital Ad Services at Goldbach, and Jürgen Galler, CEO and Co-Founder of 1plusX, showed what role AI plays in advertising and what future approaches in this area might look like.

This cross-company and cross-industry learning event, initiated by Goldbach and 1plusX, is designed to bring together data and marketing specialists both on this evening and for subsequent events. The goal is to jointly discuss the current and also future challenges of online marketing and, based on these, create solutions that can revolutionize the industry. In order to promote the exchange among each other, in addition to two presentations, a moderated Q&A by Olaf Kunz, founder of Disrupt Media and co-founder of Watson, was also included. In this way, specific topics, such as the formation of quality parameters, could be discussed in greater depth.

At the age of just 23, Samuel Alder, Ruben Feurer, Joris Noordermeer and Yves Sinka founded Y7K. The startup quickly evolved into an agency that works for renowned Swiss companies and employs nearly a dozen experts. In the last five years, Y7K has worked for clients such as SBB, Vontobel, Kanton Zürich and Migros.

Nevertheless, the current owners have decided to close the agency to pursue new directions. This was announced by the owners on Friday morning. Feurer, Sinka and Krieg are of the opinion that they have personally developed in recent years and that the step to leave Y7K behind feels right.

It is not an easy decision, but the owners are convinced that happiness can only be found if one has the courage to make big decisions.

Y7K designed and developed software, among others for SBB, which was accessed several million times per month. Together with customers, new digital business models were developed and introduced to the market. And even at Vontobel, we were able to challenge and help shape new products at C-level. Y7K has also repeatedly challenged the status quo at the organizational level. For example, the team introduced Holacracy as a new form of organization and dared to take the step towards complete salary transparency. They are proud of what they have accomplished over the years and are now looking forward to new adventures, according to the release.

Suva allows all companies insured with it to share in its success: They benefit from an extraordinary premium reduction of 170 million in occupational accident insurance. This is the result of an above-average investment performance in previous years.

The profit generated is not the result of a short-term profit motive, because Suva pursues a long-term investment strategy. In this way, it supports the entire Swiss workplace.

Ruf Lanz uses a surprising analogy to show that businesses have reason to be happy. Two construction helmets are strikingly reminiscent of the familiar surprise egg. The construction helmets were not chosen at random, of course: On the one hand, the Swiss construction industry is insured by Suva, and on the other, the construction helmet is a symbol of the great prevention efforts that Suva undertakes for occupational safety.

The striking motif can currently be seen on digital and analog posters, flyers, banners and the Suva website.