Tamedia's Commuter Media division plans to take over the youth station Planet 105 from Radio 1 and incorporate it into "20 Minuten Music. The aim is to strengthen and further develop 20 Minuten's online music radio, which was launched in 2017, by means of additional distribution via FM and DAB+ and the expansion of the editorial offering. 

The current presenter and editorial team at Planet 105 will oversee the station's operations on behalf of Tamedia and produce the journalistic features and curate the music in collaboration with the 20 Minutes editorial team. Instead of classic news formats, listeners will be offered a varied program of shows, podcasts and instant news flashes with current or popular stories on 20 minutes be offered. 

Planet 105 has significantly increased its daily listeners from 70,000 to 100,000 in recent years. With the integration into 20 Minuten, Planet 105 will now be available via all online channels of Switzerland's widest-reach media brand. Roger Schawinski, Managing Director of Radio 1: "We have reached the optimum with our possibilities. With the marketing and promotion power of 20 minutes the station will be able to achieve completely different goals. We are pleased that we can now continue to participate in the success of Switzerland's most successful youth radio station on behalf of 20 Minuten with our many years of radio expertise and our great team."

Marcel Kohler, Head of Advertising & Commuter Media and member of Tamedia's Executive Board: "Planet 105 fits perfectly into our overall strategy for the further development of 20 Minuten. 20 Minuten Music is already successful, but we have further ambitions. Together with the Planet 105 team, we want to offer our 20 Minuten community a high-reach radio station with a target group-oriented music offering, fast news and attractive content."

Tamedia's acquisition of Planet 105 is subject to the approval of the Federal Department of the Environment, Transport, Energy and Communications (Uvek), the Federal Office of Communications (Bakom) and the Federal Competition Commission (Weko). The parties have agreed not to disclose the purchase price. 

Ewopharma is a marketing organization specializing in the marketing of prescription and over-the-counter products in 15 Eastern European countries. The new corporate design is intended to reflect Ewopharma as a trustworthy partner for customers, partners and employees in all Eastern European target countries.

The circle has long been part of the pharmaceutical company's logo. In this way, the company also wants to take a piece of its heritage with it into the future as recognition. The new tagline wants to emphasize the long tradition and successful existence of the company, the Swiss cross the Swissness. The color petrol, as an elegant and profound color, is meant to inspire reflection. But it also has a friendly, natural and confident effect.

In addition to the overall implementation, Die Antwort was also involved in strategy development. The agency was also conceptually responsible for the website of the headquarters and the country websites. A 124-page CD manual comprises the entire corporate design and serves all countries as a basis for their communicative work. 

Furthermore, an image campaign was developed, which positions the company as a competent "bridge builder" for the Eastern European markets.

When it comes to basic values such as family, children and marriage, online couples are much more in agreement than those who met offline. There is also greater agreement on issues relating to everyday life. In addition, online couples argue less often and want to stay together longer. These are the findings of a comparative study conducted by the online dating agency Parship.ch among couples who met online and couples who met offline - i.e. outside the Internet.

Anyone who wants a partner with the same basic values when it comes to children, family and marriage is more likely to be happier with a partner found online. As a comparative study by the online dating agency Parship.ch shows, online couples are more similar than offline couples when it comes to the desire to have children (85% versus 74%). The same applies to the importance of family (90 percent vs. 77 percent), marriage (79 percent vs. 75 percent) and sexuality (85 percent vs. 62 percent). 

"Anyone who registers with a reputable online dating agency usually has a lot of relationship experience. You know your own behavior in relationships and are well informed about what you want and what you don't want. Especially when it comes to "non-negotiable" basic values, such as the desire to have children and sexuality, it's a great advantage if you agree," says Parship psychologist Barbara Beckenbauer.

Furthermore, online couples are also more similar in terms of everyday life issues than couples who did not meet online. In this area, the biggest differences are in travel behavior (87% vs. 73%) and the importance of work (85% vs. 71%). There is also greater agreement among online than offline couples in terms of sustainable lifestyle (83% vs. 69%), money management (80% vs. 57%), tidiness and cleanliness (73% vs. 59%) and general political orientation (74% vs. 60%).
 

If problems arise, online couples support each other more than offline couples with advice and support (73% vs. 49%). This also applies to listening to each other (63% vs. 41%) and feeling understood by their partner (59% vs. 41%). 

If an argument does occur, it happens less frequently among online couples. For example, 24% argue at least occasionally, compared to 47% of offline couples. As many as 40 percent of online couples say they almost never argue. This figure is 20 percent for offline couples.

Among online couples, 81% expect a long-term future together. This figure is 58% for offline couples. There are also differences in the desired duration of the relationship: 86% of online couples would like their relationship to last a very long time, compared to 67% of offline couples. 

"Offline couples are more likely to "stumble" into a relationship and let themselves be guided by external attraction and sympathy. However, how exactly you harmonize with each other in everyday life in addition to the initial attraction is left to chance. Online, these external characteristics take a back seat for the time being. Potential partners are suggested according to matching algorithms that ensure that you harmonize with each other in various personality traits and everyday situations. One of these matching criteria is, for example, communication style. In concrete terms, this means that someone who likes to talk things through is not suggested to someone who tends to keep things to themselves and is cautious about criticizing. We know from other studies that this can lead to a reduction in arguments and that couples cooperate better with each other in stressful situations," explains Parship psychologist Beckenbauer.

Straightforward, at eye level with readers and with a consistent focus on the "now" - this is the recipe for the success story of 20 minutes. What began in December 1999 with a free newspaper has led to the country's widest-reach media brand, with around 2.9 million daily users in print and online.

Proximity to the readership and its zeitgeist form the core of the new 20 minutes-campaign. It stands for the rapid changes of today and is intended to show that the "now" - no matter what it may look like at the moment - is with 20 minutes unadulterated. Because the transgender movement is reported on 20 Minuten just as neutrally as the eleventh AHV revision or the festival summer. In addition to the print ads, online banners and posters, the TV & cinema / online spot is likely to cause a stir. The implementation in the style of a poetry slam delivers an amusing composition of charged topics and was realized by the lead agency Rod Kommunikation in collaboration with director Zoran Bihać, who is known among other things for his daring video clips for the German rock band Rammstein.

Following the launch of the new image campaign, the anniversary celebrations will begin in German-speaking Switzerland. The first event will be an exclusive series of concerts featuring well-known Swiss artists in Zurich, Berne, Basel, Lucerne and St. Gallen. Instead of performing in an event location, the musicians will perform where commuters travel: on the bus, in the streetcar or on the boat. The highlight of the anniversary will be a big party with international music stars in November. The live communications agency Standing Ovation was entrusted with the implementation. 
 

In this Consent campaign, Amnesty deliberately dispenses with its usual dry, combative approach. The campaign is not intended to deprive young people of the joy of sex, but to remind them of the most important rule of the game: "First yes, then ahh. This catchy claim is therefore also the focus of all advertising measures.

The Swiss director Barbara Miller, whose documentary "Female Pleasure" was an international hit in 2018, is responsible for directing the spots. Among others, Swiss influencer Karen Fleischmann moaned in front of the camera and supported this Amnesty campaign with full physical commitment.

Four spots and four print subjects each, as well as various measures on social media, will ensure that the theme of "mutual consent" gets into bed and among the people.

The creative agency convinced those responsible in a multi-stage concept presentation. Says René Schuhmacher, majority owner of Konsumenteninfo-Verlag: "Ruf Lanz's selected campaign gets to the heart of our core messages in a simple and witty way." The result will be on display from September.

On the subject: Editor of Ktipp founds an insurance company

She had wanted to write a report for the portal Zentralplus - and was convicted of trespassing. Zentralplus is now reporting on the case. The verdict raises questions among readers of the online medium (Screenshot Centralplus.ch).

The defendant could not have assumed that the owner of the property would tolerate her stay, said a brief explanation of the verdict, which was published late Friday evening. The journalist had known that talks between the squatters and the owner had failed and that the squatters expected to be evicted.

In April 2016, the group "Gundula" had occupied a villa on Obergrundstrasse in Lucerne that had been vacant for two years and belonged to Bodum Invest. The 32-year-old theater scholar and journalist Jana Avanzini stayed in the occupied house for several hours on the evening of April 20 because she was working for the online portal Centralplus wanted to write a report.

The public prosecutor's office had discontinued the proceedings against the journalist, but they were reopened following a decision by the cantonal court. The prosecution's penalty order provided for a conditional fine of five daily sentences. Bodum Invest's lawyer applied to the district court for a conditional 20-day sentence, while the defense lawyer asked for an acquittal.

The single judge now came to the conclusion that the defendant wrongly assumed that she was not behaving unlawfully. With appropriate care, she could have avoided this error. There was an avoidable error of prohibition, which is why only a fine was to be imposed instead of a fine.

The proceedings were about property rights and media freedom. The latter could constitute a justification for criminal acts under certain, very restrictive conditions, the court wrote. However, this only applies if the public interest in information is so serious that it justifies the commission of a criminal act. This was not the case here.

Furthermore, the criminal act - in this case, trespassing - would have to be the only way to obtain necessary information for reporting. "Reporting on the squat was not simply impossible without entering the house," the brief states.

In addition to the fine, the court ordered the defendant to pay court costs of almost 1800 francs. In addition, she must pay the private plaintiff a lawyer's fee of 3000 francs. The verdict is not yet legally binding. (SDA)

Among other things, the sheets each said goodbye with special editorials. In the Central Switzerland on Sunday explained CH-Media's journalistic director, Pascal Hollenstein, the attitude had little to do with readership or newspaper makers.

"Dramatic, however, was the development in the advertising market." The Central Switzerland on Sunday had become a victim of the relentless economic logic in the Internet age, where the newspaper industry was losing out to Google, Facebook & Co. by double-digit percentages.

The editor-in-chief of the St. Galler Tagblatt Stefan Schmid retrospectively compared the end of the Ostschweiz am Sonntag after a good six years with a death in installments. Since November 2017, the newspaper has only been published digitally. The hope behind this move was to encourage as many readers as possible to switch to the e-paper. However, from then on, the readership had to rely on reading the digital Ostschweiz am Sonntag waived.

However, both editorials point out that the readership of the St. Galler Tagblatt and Switzerland at the weekend in the future about a more extensive offer from all departments and from the region on Saturday.

The Central Switzerland on Sunday paid tribute to the good stories of the past, citing as a recent example the investigation by the Swiss Federal Audit Office (SFAO) into the Ruag armaments group, which the newspaper had initiated. The research into the National Bank's share investments in armaments companies and the uncovering of irregularities in the army were also highlighted.

The four-flush sheet Central Switzerland on Sunday last had a circulation of 89,089 copies and reached around 178,000 readers in German-speaking Switzerland. The publisher CH Media had announced in March that it would no longer print the newspaper for financial reasons.

From the setting of the Ostschweiz am Sonntag around ten full-time positions are affected in the editorial offices in eastern and central Switzerland. There is also less work in newspaper delivery. According to the Syndicom trade union, around 400 people were threatened with redundancy at the Swiss Post subsidiary Presto Presse-Vertriebs AG as a result of the closure of the Central Switzerland Sunday newspaper.

The Central Switzerland on Sunday was launched in September 2008 because, as was said at the time, Sunday was increasingly becoming a reading day. The paper started out with the claim of being a regional newspaper alongside the nationally oriented Sunday titles. The publisher at the time, LZ Medien, had entered into a cooperation for the advertisements with the former newspaper Sunday of the Mittelland newspapers.

In 2018, the NZZ Media Group merged Tagblatt Medien in St. Gallen and LZ Medien from Lucerne under the umbrella of regional media. As a result, in 2016 there was a change in the Central Switzerland on Sunday to a new layout.

The title was launched by Thomas Bornhauser, and from 2012 it was the responsibility of Dominik Buholzer, who announced his retirement last year. His successor was filled internally by Sasa Rasic.

With the setting of the Central Switzerland on Sunday and the e-paper Ostschweiz am Sonntag the Sunday market is thinning out. A few years ago, the seventh day of the week was considered a growth area for regional media companies. In the future, German-speaking Switzerland will still publish the SonntagsZeitung, the NZZ on Sunday and the SonntagsBlick. (SDA)

Lena created for federal votes automates thousands of results reports at municipal level, which customers can use as raw material for their own applications or for research. The multimedia news agency used the writing robot for the first time for the referendum on November 29, 2018.

Lena has now created over 9000 texts in German and French. Stefan Trachsel led the small team that programmed and operated Lena. Keystone SDA journalist Yoan Veya was responsible for the French version of Lena.

The award goes to projects that solve an important problem in an innovative way, are adaptable for other news agencies, take into account revenue-cost considerations and expand coverage, said Peter Kropsch, EANA President and CEO of Deutsche Presse-Agentur DPA, at the award announcement.

"We are delighted that Stefan Trachsel has received this award. The Lena project demonstrates the innovation potential of the news agency, which we are determined to exploit for our customers," says Keystone SDA CEO Markus Schwab.

Keystone-SDA will use Lena again for the federal elections in the fall. Once again, texts will be produced that describe the election results of all municipalities and highlight and categorize anomalies. (SDA)

Stefan Trachsel received the prize.

After it was announced on Thursday that the contract with Zurich Airport would not be extended (Advertising week reported), Clear Channel won the tender process. The collaboration with Euroairport Basel will therefore be extended for a further five years. The company will therefore continue to market the advertising space at the airport. The expansion of digital out-of-home services is also planned.

In addition to Euroairport Basel, Clear Channel has also been responsible for marketing the digital advertising space in the Swiss Lounges in Zurich since 2018.

In 2007, Caroline Braun, Reiner Roduner, Stefan Bircher and Felix Courvoisier jointly launched their film network. The first summer party took place in 2009, and since then the party, which takes place every two years, has become a permanent fixture in the calendar.

Yesterday, the partner companies Videoblink, Shining Pictures and Seed hosted over 500 guests at their premises in Zurich-Wollishofen. Among them were clients, agencies, freelancers, employees and family members.

It had never been so hot. It wasn't just the beer that promised to cool things down, but also Lake Zurich, which is less than two minutes away from the partners' premises.

The BioRe mission is to promote organic farming, fair trade and toxic-free textile production. In doing so, the brand does not compromise.

Following the development of the brand design, message hierarchy and imagery, the digital brand platform Biore.ch has now been launched as a first measure.

The promise stands for a responsible purchasing decision that takes into account the ecological and social values in the product. Each of the sustainably produced BioRe products is traceable and customers can find out who produced it and in which region.

In addition to its mission, BioRe's new website draws attention to the problems in the cultivation and industrial production of textiles and shows their respective solutions. In addition, authentic stories from the manufacturing process and news about the brand are told.

In order to make the topic of sustainable fashion as appealing as possible despite all the seriousness, KSP developed the imagery "Showing Style" and implemented it in visuals and videos with Nonophotography.ch. Here, the products of BioRe customers are shown in a uniform look and with a wink.