Until now, the Altenrhein commercial and industrial park known as Stadler-Areal has been closely associated with the name of its main tenant. The imminent partial departure of Stadler Rail changes this. The development of an independent brand as well as the communicative support of the marketing was transferred by the owner Swiss Commercial to the agency located directly next to the site at the airport. Together with a project team covering the areas of site development, leasing and strategic marketing consulting, Agentur am Flughafen has developed the brand "Werkplatz Altenrhein" and initial communication measures.

A coherent site name reduced to the brand essence and an image that matches the industrial character of the site were required. The quality of the industrial site was to be credibly signaled both internally and externally. 

In addition to a profile-creating logo, characteristic typography and matching color schemes, differentiating key images were created to illustrate the size of the site. A website and target-group-specific brochures were also created, which can be individually filled with information. An initial newsletter for stakeholders was also sent out in physical and electronic form. The measures will be used from now until further notice, and additional measures will follow.

Schläfle Trittibach is already responsible for the implementation of Pro Patria's new brand identity (Werbewoche.ch reported).

This year's theme is the Swiss flag. The badge shows the original, square proportions of the Swiss flag and the definition of the red color according to the common color scales. The badge is also convertible and can be customized with five integrated motifs on the theme "My Swiss red". If you want to get creative yourself, you can also create your own personal "Swiss red" and add it to the badge.
 

"On February 27, as Freenet's representative on the Board of Directors, I voted against the planned takeover," says Freenet CEO Christoph Vilanek. The German telecoms provider holds around a quarter of all Sunrise shares. He had already clearly communicated to Sunrise managers in January that "we cannot approve the deal and its financing logic in this form".
 
Sunrise does not wish to confirm that Freenet has opposed the negotiated Binding Agreement in the Board of Directors. Meanwhile, Freenet warns of the negative consequences of the deal: "If the takeover goes ahead as planned, Sunrise's existing shareholders would suffer massive damage. There is a threat of losses of up to 30 percent from the share's former high," says Vilanek.
 
Despite resistance from the major shareholder, Sunrise is confident that a majority will approve the deal at the extraordinary general meeting in the fall: "Investors who don't like the transaction have already sold and new investors who see the advantages and value generation have bought," says a Sunrise spokeswoman.

Presenting in English

Everything for a professional appearance - with many practical examples.

• Author: Mario Klarer
• Publisher: Redline, 2019
• Pages: 157
• ISBN: 9783868816655

You can learn a lot from American presenters. First and foremost, that they want to be understood. That's why they always build presentations around their audience, get them on board and guide them along a common thread. The way Mario Klarer describes it, you can't help but wonder what's so difficult about it. But apparently it is. This book should be read by anyone who is often or even only sometimes on stage. Whether in German or English, in front of a shareholders' meeting or a parents' association: This is how presenting works!

A Twitter campaign by sporting goods manufacturer Adidas was hijacked in the UK by trolls who used it to spread anti-Semitic remarks. The campaign was subsequently deactivated. "Because a small minority misused the ad campaign to make offensive statements, we immediately shut down its function," he said. A Twitter team will investigate the matter," cites the HuffPost UK a spokesman for Adidas.

"Innocent Hitler" on Arsenal jersey

Called "#DareToCreate," the campaign was meant to promote new jerseys for British football club FC Arsenal. On Twitter, fans could request Adidas to create a picture showing their username on the new jersey. In a tweet, the user is greeted with the words "This is your home. Welcome to the team." According to Adidas, the campaign was meant to please avid Arsenal fans.

However, there was apparently no filter for which words and statements appeared in the user names. Some users hijacked the campaign, so that pictures with Arsenal jerseys circulated that contained anti-Semitic and racist statements. One jersey, for example, suggested that "Hitler was innocent." These images quickly became widely circulated on Twitter.

Adidas not prepared for trolls

Adidas earned criticism and ridicule on social media for its lack of control over its own campaign. One Twitter user wrote, "Someone should get out of bed and do some damage control." Another user said, "Yes, social media is great and fun, but it's still a job that takes skill. And you need to be prepared for trolls, which Adidas clearly isn't." Arsenal FC stressed in a statement that statements like those made by Twitter trolls have no place in football. Diversity is important to Arsenal, it said, and everyone involved with the club should experience the same sense of belonging. (pte)

Gaudenz Looser was appointed the new editor-in-chief of 20 minutes and thus takes over with immediate effect from Marco Boselli, who will move to the Management Board of Tamedia on January 1, 2020, and will henceforth prepare himself for his future tasks within the paid media.

Gaudenz Looser has been with the company for 14 years. 20 minutes active. He has been a page editor since 2012, and was appointed deputy editor-in-chief in 2016. The veteran journalist already worked as a freelancer during his school years at the Schaffhausen News and founded a youth program at Radio Munot. Later he was among others with the Südostschweiz and the Aargauer newspaper. Gaudenz Looser studied journalism at the MAZ in Lucerne and media management at the Hamburg Media School. He also holds an MAS in Business Communication and Leadership from the ZHAW in Winterthur.

Lorenz Hanselmann is the new Deputy Editor-in-Chief. Hanselmann, who studied media and communications, joined 20 Minuten in 2006 and worked as a domestic editor and later as chief reporter. In 2015, he became a page editor and took over the newsdesk of 20 Minuten at the beginning of 2018. He has been a member of the editorial board since October 2018.

Désirée Pomper joins the three-person editorial team. She has worked since 2009 in the Domestic & Politics department of 20 minutesIn 2012, she took over its management. Since 2018, she has also been responsible for the team of reporters and has headed the new Story department since this spring. She was also a member of the editorial board of 20 minutes. Désirée Pomper studied International Relations in Geneva and was at the Columbia School of Journalism in New York in 2014.

A central focus is on the digital continuation of the campaign. With a comprehensive digital presence, potential customers are addressed in a tailored manner in target group-affine environments in the current campaign. Various subjects and messages are played out and optimized using A/B testing. The content will then be concretized on the bank's website.

For the current campaign, the messages about the core segments were further sharpened, additional sectors were addressed in pictographic form, and specific services such as the online leasing calculator were integrated. In addition to overarching themes for all sectors, the campaign also includes themes that specifically address individual, relevant customer segments such as doctors, dentists, and real estate or construction companies.

After three years as Managing Director of Carat, Jonas Eliassen will take over as Chief Commercial Officer CCO as of August. The newly created position involves, among other things, the further development of the business model of the Dentsu agencies and thus the design of an integrated and sustainable product and service portfolio. In his current role as Managing Director and New Business Lead, Eliassen was responsible for various accounts and counts among his successes the pitch wins of Migros, Ikea and Heineken. He has been at home in the Swiss communications and media industry for more than 20 years and has worked for both agencies and publishers. "Advertising clients today expect the highest flexibility, transparency and consistent quality from their agencies. This need is at the heart of my new role at Dentsu: to align our offerings and services, and thus our internal structures and processes, even more consistently with this customer need and to position ourselves as an attractive, future-proof agency partner," Eliassen says of his new role.

Carat is succeeded as Managing Director by Andrea Wieseke, who was previously Group Director for the Coca-Cola account at Mediacom in Austria and Switzerland and Digital Director at Omd in Vienna. "Technological change is rapid and is changing the way we communicate, work and live. It is necessary to develop integrative media strategies with a digital-first approach. I want to drive this approach forward with existing and future clients of Carat Switzerland and am looking forward to the upcoming tasks and the team."

The printed press continues to play a key role in shaping public opinion in Switzerland, writes the Commission in a press release issued on Tuesday. It is confronted with existential economic challenges. In order to safeguard their future prospects, the print media must both master the digital transformation and continue to be published on paper.

In the opinion of the KVF, they can be supported quickly and efficiently in this way with indirect press funding. The Confederation currently provides CHF 50 million annually for this purpose. This is used to subsidize the delivery of newspapers and magazines.

With his initiative, Stefan Engler, a member of the CVP Council of States from Graubünden, is calling for the promotion of subscription-based daily newspapers, regional weekly newspapers and Sunday newspapers in the digital transformation. Funding should primarily be provided for the delivery and distribution of these newspapers. The Federal Council should be able to define criteria such as editorial content, advertising and national languages.

Engler's initiative was adopted unanimously by the KVF, another by Councillor of States Géraldine Savary (SP/VD) by 8 votes to 3. Savary is calling for part of the radio and television levy to be used to support press companies, for example in indirect press promotion. In addition, the press should also be able to be supported with the surpluses from the levy shares.

Finally, the KVF unanimously approved an initiative by Councillor of States Filippo Lombardi (CVP/TI). He wants to amend the media article in the Federal Constitution so that not only radio and television, but also press companies could be supported. Lobardi writes that the press remains demonstrably the most important medium for forming opinions in elections and votes.

The KVF states that the long-term horizon of a possible constitutional amendment can also be included in the future discussion on the exact form of press funding. The three initiatives will now go to the National Council committee. If the latter agrees, the KVF of the Council of States can draw up corresponding decrees.

The Swiss Media Association welcomes the decisions in a statement and speaks of a "first important step towards preserving Swiss media diversity". It calls for an increase of CHF 90 million in indirect press subsidies. This urgent expansion should not be delayed by the discussion about a possible constitutional amendment. (SDA)

With Polzer, IPG Mediabrands is bringing on board an expert with proven know-how in integrated brand management and communication strategy and international experience. "Katrin convinced us with her strategic vision, her many years of experience and her personality. We are looking forward to her enriching the network's transformation process with new approaches. With her, we have hired an extremely experienced manager with a clear vision. Her experience will sharpen our teams' understanding of current client issues - to the benefit of our current and future clients," says Michael Dunke, CEO IPG Mediabrands DACH. Polzer will join the network, which includes Initiative, Reprise and UM, on October 1, 2019.

Katrin Polzer has held various positions at the Ikea Group in Switzerland in recent years. In the last five years, she managed the marketing transformation at Ikea, from classic mass communication to customer-centered, digital and data-driven brand communication. For Polzer, collaborative relationships with customers and employees are the key to success in an increasingly digital world. Her background will stand the future agency manager in good stead. "In the last ten years at Ikea, I have not only experienced the requirements of customers from my own perspective, but also driven the transformation from a classic retailer to an omnichannel company. I am now looking forward to using this expertise for IPG Mediabrands and the success of our clients," says Polzer.
 

With well-founded analyses, illuminating expert interviews and new ideas, "The Market" is a counter-design to everyday stock market noise and superficial news reporting. As a sparring partner for financial experts, "The Market" gives the ambitious target group a mental edge, which the campaign turns into a benefit promise with the claim "Read it coming.

The campaign motifs illustrate the advantages of the new Swiss financial medium in online videos, social ads, display banners, native ads, and newsletters. These are accompanied by digital out-of-home and print placements in relevant target group environments.

The committee rejected a parliamentary initiative by SVP National Councillor Gregor Rutz (ZH) by 10 votes to 2, as reported by the parliamentary services on Tuesday.

The Commission points out that the electorate approved the new levy system in 2015. In view of the recent changeover, it does not believe it is appropriate to provide for a new change.

The National Council Committee approved the initiative. If it sticks to its decision, Parliament will decide. The majority of the National Council committee is of the opinion that SRG should make savings. In addition, company owners and employees already pay a fee as private individuals, argue the proponents of a change.

Without the corporate levy, there would be a shortfall of CHF 170 million. Companies pay a graduated levy based on turnover, which is due from a turnover of CHF 500,000.

The KVF of the Council of States sees a need for action with regard to the taxation of joint ventures. It is calling for an exemption for these. It approved a parliamentary initiative by Councillor of States Hans Wicki (FDP/NW) by 9 votes to 2 with 1 abstention. This will now go to the National Council's sister committee.

Today, joint ventures also have to pay a tax because they are subject to VAT - and because the registration of companies subject to the tax is based on the corresponding register. The Commission notes that this simplifies the registration process considerably. At the same time, however, joint ventures formed by other companies for the sole purpose of carrying out a specific transaction would also be included.

In this case, the tax is levied both on the participating companies and on the joint venture. This would result in actual double taxation. (SDA)