"The complex measuring work to determine the distance as accurately as possible was particularly difficult," says Miro Pfister, owner of PAM.

The Cannes kick-off on June 17 was chosen as the time for the placement: while the Swiss advertising elite were in Cannes, PAM tried to scout potential marketing managers who were standing in front of closed agencies. So far without success.

The Zurich Airport Region is the largest business network for decision-makers from business, politics and administration in the region around Zurich Airport.

Peter Arnold's responsibilities include media relations, social media, digital marketing and business development. The long-time business journalist, who has already worked for Tamedia and Axel Springer Schweiz, previously worked for the Kühne+Nagel Group at its headquarters in Schindellegi.

Laura Jenny joined the agency in August 2015. She graduated from the École hôtelière de Lausanne and has already gained some experience abroad. In the role of Client Service Director, she heads the account department and is responsible for relations with various business partners on both sides of the Röstigraben.

Before joining Agence Trio as Creative Director in December 2018, Jennifer Cerchia worked for ten years at various Berlin agencies. She assists the agency as a project supervisor in the creative department.

Since 2014, Guillaume Roud, with his ten years of communications experience, has been in charge of Agence Trio's public relations and is responsible for managing the creative team.

Michael Kamm has been the owner of Agence Trio since 2005. With around thirty years of experience in the industry and his German-Swiss roots, he ensures Agence Trio's national reputation and meets potential clients in all parts of the country. Now he is sharing the reins of the management, bringing new blood to his side.

With this new dynamic, Agence Trio aims to deliver even more sustainable communication solutions for increasingly ambitious clients.

The dog food brand "I and love and you" demonstrates: In the end, pets are only human. Anyone who feeds them culinary garbage should ask themselves whether they would do the same to the rest of the family. Probably not. High-quality proteins and natural ingredients do the four-legged darlings good. Itching and scratching do not have to be. The U.S. agency Fact & Fiction Boulder exaggerates the problem in the name of pet health - and still gets a laugh at the end.

Anyone holding a 20 Minuten in their hand on June 26 learned, among other things, how many balls Roger Federer will consume during the next Wimbledon tournament or how often people laugh in the Zurich Cantonal Council. The lavishly illustrated front pages advertised a new Tamedia online subscription promotion nationwide with regionally different facts. The promotion is for mobile app and online subscriptions to the Tages-Anzeiger, Bernese Newspaper, 24 heures, and Tribune de Genève. The message: a lot happens in three months; read three months, pay two.

For the selection of facts, Sir Mary worked closely with journalists from the respective titles. The result is 20 descriptive figures that are contextually adapted to the medium depending on their use. Thus, it can not only be seen nationwide on 20 Minuten covers, but also as digital ads on Tamedia platforms, social media as well as the landing page. Further measures will follow.

The "upcoming changes" that triggered Schoch's dismissal are not made clear in the SRF release on Thursday. These would only be communicated on Thursday afternoon at an employee information session.

Schoch spent 25 years at SRF, respectively at Schweizer Fernsehen and Radio DRS. From 2009, he worked as editor-in-chief and, as co-project manager together with Ruedi Matter, led the merger of Schweizer Radio DRS and Schweizer Fernsehen into SRF. Since 2011, he was head of programming and deputy to Matter. Schoch is now setting up his own digital transformation company. (SDA)
 

The 52-year-old has supported Ringier in its successful digital transformation over the past twelve years. The vacant seat will be filled with a female candidate, according to the statement. Ringier's Board of Directors currently consists of Chairman Michael Ringier, Vice Chairman Uli Sigg, and members Claudio Cisullo, Lukas Gähwiler and Professor Felix Oberholzer-Gee.

Zurich Airport and Clear Channel Switzerland have been working together for 18 years. The cooperation will not be extended by Zurich Airport and will thus end after the regular expiration of the contract on Dec. 31, 2019. In a statement on Thursday, the marketing company Clear Channel regrets the decision. It said it had succeeded in working closely with airport officials to develop Zurich Airport "into an internationally respected example of first-class and creative airport advertising."

APG|SGA won the prestigious tender. The company will thus market all advertising space on the site as of January 1, 2020. This includes all analog and digital advertising spaces at Zurich Airport (airside and landside) with all branding zones and special formats, as well as the megaposters at the parking garages.

The existing network in the regional, national and international outdoor advertising market in cooperation with the partner JCDecaux was one of the decisive factors for the award, writes APG|SGA in a statement. (hae)

At Groupe Mutuel, cluttered filing cabinets are a thing of the past. With the app, the health insurer enables its customers to scan bills, access their deductible in real time, and contact their advisors.

The campaign was deliberately kept visually simple and works digitally as well as for print. For the production, a film technique was used that combines analog and CGI.

The film, produced in different variants according to the intended use, will be scattered in national media starting this week as a TV tag-on, Instagram story, video tutorial on social media, and as a display and OLV campaign on the main online platforms.

The visuals also work in print and are distributed in targeted print media as well as a mailing insert in owned media to all Groupe Mutuel policyholders towards the end of the summer.

The SRF radio programs "Echo der Zeit," "Tagesgespräch" and also "Rendez-vous" could continue to be produced in Bern, SRF announced on Thursday. The chief editorial office for radio, on the other hand, would work partly in Zurich and partly in Bern.

A cornerstone for the development of the audio strategy, on the other hand, is "that Radio SRF 4 News should go to Zurich," according to the statement. As an actual newsroom radio station, SRF 4 News could develop into a news radio station "on the border between live radio and digital on-demand offerings.

It is also being considered that news content for the morning show on Radio SRF1 will be produced in Zurich. Finally, it is also being examined which tasks of the news/teletext editorial team make sense in Berne and which in Zurich, SRF writes further.

"Nothing has been decided yet"

SRF Director Nathalie Wappler, who has now been in office for a hundred days, informed employees about the audio strategy on Thursday. "Nothing has been decided yet," she stressed afterwards in a telephone media conference. There was no talk of a U-turn.

SRF calls its audio strategy a response to digitization and pressure to save money. Among other things, it addresses the development of podcasts and other digital projects - smart speakers, for example. According to Wappler, the aim is to distribute SRF's audio content in a way that conserves resources and is fit for the future.

According to Wappler, the strategy for linear radio and the on-demand offering should take into account SRG's conflicting goals of responsibility for the regions and efficiency.

Part of the strategy deals with the development of podcasts and other digital projects - smart speakers, for example. This digital audio development is to be driven forward in Zurich-Leutschenbach, Wappler said. That is where the know-how is located. The strategy should be available at the end of September 2019.

Relocation plans heavily criticized

SRF's plans to move from Berne to Zurich had triggered fierce criticism in the political arena. The National Council adopted several proposals for changes in the law to allow radio information broadcasts to be produced primarily in Berne. Bernese politicians also vehemently called on SRG several times to stop the move of the editorial offices.

The relocation plans became known just over a year ago, following the No to the No Billag initiative in March 2018. At the time, the company announced a savings program of around CHF 100 million and job cuts. The reasons were the capping and reduction of the reception fee and less advertising revenue.

Savings target remains

However, the target of saving 3 million francs at the Bern site will not be changed despite the new plans. According to SRF's press release, the editorial team in charge of radio has been instructed to come up with alternative cost-cutting measures for the shortfall resulting from the revised plans at the Berne site.

SRF also announced that the Programming department would not be continued in its current form. The background to this is adjustments to the management structure set up at the time of the convergence of radio and television, which is now no longer needed in this form, Wappler said. However, the services provided by the Programming department, such as central program planning, are still necessary.

Earlier, SRF announced the resignation of head of programming and deputy SRF director Hansruedi Schoch at the end of August. Schoch will become self-employed and work on a mandate basis for SRG's interregional streaming platform, among others, Wappler said. (SDA)

"We recently founded an insurance company and are currently waiting for approval from the Financial Market Authority," says René Schumacher, publisher and majority shareholder of Konsumenteninfo-Verlag. The newly founded company called Ktipp Rechtsschutz was entered in the commercial register a few days ago with a share capital of five million Swiss francs. The insurance company is expected to launch in the fall with a team of eight and, according to Schumacher, will offer "simple, consumer-friendly legal protection insurance". The insurance is to be sold via the various publications of the Konsumenteninfo Group. In the run-up to the launch, Konsumenteninfo was also in contact with existing legal protection insurers, but then decided to go it alone. 

In addition to René Schumacher, Stefan Thurnheer, partner at VZ Vermögenszentrum, and Daniel Alder, partner at the Zurich law firm Kellerhals Carrard, also sit on the Board of Directors of Ktipp Rechtsschutz.

Stotz (pictured above) has been working for Netzmedien since 2010, with a brief interruption. With more than 20 years of professional experience in the ICT trade media industry, he has a broad network of contacts and profound market knowledge: "We ourselves not only write about digitization in our media, we also live it. Performance campaigns on a click or lead basis in combination with programmatic, target group-optimized purchasing are now part of our daily work."

Davide Mariniello has worked as Sales Director for Netzmedien AG since January 2015. He is accompanying the transition and completing his current projects before then taking over the management of an online platform outside the ICT industry. 

At the beginning of August, Alan Boccamazzo (pictured below) joins the sales team. With his ten years of sales experience and his ICT affinity, he brings with him the necessary knowledge to competently advise Netzmedien customers, some of whom have been with the company for many years, and to help further develop the media, performance and lead generation products.