This was announced by the streaming market leader on Tuesday after the close of the US stock exchange. Netflix thus posted the quarter with its largest customer influx and far exceeded both its own forecast and the expectations of Wall Street analysts.

By the end of the quarter, Netflix had nearly 183 million paid memberships. Growth had surged in March, when people in more and more countries were told to stay home if possible because of the coronavirus, the letter to shareholders said. Financially, things were also going well, with revenues up about 28 percent year over year to $5.8 billion. Profit more than doubled to 709 million dollars.

While many companies are suffering badly from the Corona crisis, Netflix is benefiting from the fact that many people hardly go out anymore because of the virus. However, the company warned its investors that the boom is probably only temporary - with the end of the pandemic, growth is also likely to slow down again. In the second half of the year, Netflix expects subscription numbers to fall year-on-year. In the current quarter, the video service expects 7.5 million new customers.

Netflix on a wave of success

Netflix scored a big viral hit with the series "Tiger King," which launched in March. The bizarre documentary about eccentric lovers of big cats such as tigers and lions was already viewed by 64 million user accounts in the first four weeks after its launch. Other productions such as the film "Spenser Confidential" or the new seasons of the crime drama "Ozark" and the Spanish series "Money Heist" also did well, according to Netflfix.

Founded in Los Gatos, California, in 1997, the company is riding one of the biggest waves of success in its history. On the stock market, Netflix's shares have already risen by more than 36 percent this year - despite a general drop in the share price - and have recently broken new record highs. With a stock market value of just under 190 billion dollars, it has even overtaken US entertainment giant Walt Disney, which was still worth twice as much as Netflix in the winter.

Experts believe that the high-flying trend will continue for a while. The stay-at-home era caused by the virus outbreak should ensure that Netflix extends its lead in the streaming market even further, says analyst Brian Russo of Credit Suisse. The competition is not yet global enough to benefit from the trend to the same extent, he says.

Its big rival Disney+ is also booming - the week before last, it announced that it already had 50 million paying subscribers just five months after its launch. However, in addition to popular productions such as the "Star Wars" series "The Mandalorian," Disney also entices subscribers with low promotional prices.

The gap to Netflix is likely to remain large for the time being. While the market leader has been in business for over ten years and is represented in over 190 countries worldwide, the international expansion of Disney+ has only just begun. Unlike Disney, Netflix does not yet operate other business areas such as theme parks or cruises, which are suffering badly from the Corona crisis. (SDA)

For the study, which was published on Wednesday, more than 5,500 Swiss users of the app were surveyed. It shows that consumers are increasingly showing solidarity with small businesses. Nearly a third of all respondents said they would like to shop locally more often in the future. A quarter have set themselves the goal of increasingly supporting small stores. Only one in ten, on the other hand, wants to shop online more often in the future.

Consumer behavior has already changed during the crisis. According to the survey, 40 percent of shoppers are now paying more attention to price. Just under half inform themselves about discounts and special offers before making a purchase. In addition, the majority of Swiss people are currently taking a more systematic approach to shopping than before the crisis, planning purchases better and drawing up shopping lists. One in five also wants to spend less money on shopping in the future.

Only slow normalization expected

Once the stores are open again, the majority of respondents (56 percent) want to wait at least a week before going shopping again. 28 percent of western Swiss and 13 percent of German-speaking Swiss even do not want to go shopping at all "until further notice".

Profital sees the reason for this in the lack of consumer confidence. "To counteract this, not only attractive offers are needed after reopening, but also a feeling of security," says Profital CEO Raphael Thommen, according to the statement. This is the feeling that stores would have to convey to their customers after the pandemic. The stores also need to be prepared for the fact that it could take a little longer for buying behavior to return to normal, Thommen said.

Fashion and garden items in demand

Spring is also evident in the survey results, with 45 percent of respondents longing to get back into garden and home items. They will buy these products first when they reopen. An equal number of consumers want to shop for clothes again first, the survey showed. (SDA)

Today's fun filters, which let people give themselves cat whiskers, for example, could also be used by cosmetics companies to let users try beauty products virtually, said founder and chief executive Evan Spiegel.

Snapchat is especially popular with younger people and sees that as a strength. They are "consumers of the future who still provide significant value to advertisers over their lifetimes and are only beginning to build loyalty to specific brands," top executive Jeremi Gorman said in a conference call with analysts after presenting recent quarterly results on Tuesday.

Snapchat recently reached 229 million daily active users, which was 11 million more than at the end of 2019. In addition, they spent a fifth more time in the app at the end of March than at the end of January, as Spiegel pointed out. The communication functions were even used around 30 percent more, he said. For the current quarter, Snapchat expects 239 million daily users.

Huge loss despite higher sales

The Corona crisis is making companies keep their money together - and therein lies a big risk for online platforms like Facebook and Snapchat, which rely on advertising spending. Snapchat operator Snap still reported a strong increase in revenue of 44 percent to $462 million for the first quarter.

In the current quarter, things are looking less rosy: In April, the increase first melted down to 15 percent and then to 11 percent. But Snap is confident: "Advertisers are trying to get more out of every dollar spent - and we have efficient pricing," Gorman said.

However, Snap has recently remained deep in the red: In the first quarter, there was a loss of around 306 million dollars - after a minus of a good 310 million in the same quarter last year. Investors nevertheless preferred to focus on the opportunities presented by the crisis: Snap shares rose by around a fifth in pre-market trading on Wednesday. (SDA)

In Swiss households, around 90 kilograms of edible food are thrown away per person per year. That is around 30 percent of the total annual food waste in Switzerland. This is not only a burden on the wallet of more than 600 francs per person per year, but also harms the environment, as a survey conducted by the ETH on behalf of the FOEN in October 2019 shows.

Lidl Switzerland, Contexta and celebrity chef René Schudel are therefore launching the Zero Foodwaste Kitchen. With it, everyone can save food without much effort. At Lidl.ch/zerofoodwastekitchen you can select a food item to be saved and a recipe will be suggested for it. In the blink of an eye, for example, hard bread can be turned into gnocchi al limone, tired lettuce into fried salad with blueberry sauce, or leftover potatoes into potato pancakes with apple salsa.

Zero Foodwaste quite uncomplicated

In addition, the creators want to make it even easier for people to do something about food waste: All recipes are based on the most frequently thrown away foods in Switzerland. In addition, the recipes only require ingredients that are usually found in the refrigerator and kitchen cupboard of Mr. and Mrs. Swiss. So nothing should stand in the way of saving food. This is crucial for success, because no one can be expected to leave home again for a missing recipe ingredient "just" to save a tired salad.

"The demands on the Zero Foodwaste Kitchen were very high," says Raphael Werner, Head of Marketing Lidl Switzerland. "It has to guarantee a sense of achievement for people who neither have great cooking skills nor have foodwaste at the top of their agenda. That is the great added value of this solution. Since I was allowed to be a test person myself during the development phase, I can definitely state with conviction that our Zero Foodwaste Kitchen has been a complete success."

The Zero Foodwaste Kitchen campaign will launch in April with a soft launch, as the TV shoot had to be postponed due to the lockdown.

The chosen shooting scenario should on the one hand show the workers in their demanding jobs with the precise tools and at the same time also convey Swissness in an international environment.

The key visual is also the cover for the product catalog. The introduction to the chapters is introduced by further images from the shoot. The photos are also used on the website, in social media and at the POS.

The T-shirt with the Berset slogan, worn by project member Claude Progin.(Image: Keystone/Alessandro della Valle)

"Il faut agir aussi vite que possible, mais aussi lentement que nécessaire" is written on the T-shirt. Berset wanted to use it at the media conference on April 16 to explain how the Federal Council envisages the exit from the Corona crisis mode: "As quickly as possible and as slowly as necessary."

Shirt for the good cause

Communication professionals from Fribourg launched the T-shirt sale a day later, on Friday. A shirt costs 25 francs, with the proceeds going to Swiss Solidarity.

Pete Mager from the "By the Way Studio" in Fribourg meanwhile assumes that 30,000 to 70,000 Swiss francs will be raised for Swiss Solidarity. Originally, proceeds of 10,000 Swiss francs had been hoped for. (SDA)

20 minutes and 20 Minutes Friday are bundling their lifestyle expertise as of June 1, 2020. The lifestyle departments (Body & Soul, Travel, Living, Cooking, Car & Motor and Wine Cellar) of 20 minutes and the editorial staff of 20 Minutes Fridaywhich has been publishing purely digitally since January 2020, will be merged into a new lifestyle world. The aim is to "offer users even more with concentrated lifestyle expertise," TX Group wrote in a statement on Wednesday. The detailed concept is currently being developed and is to be introduced by the end of summer 2020.

The new department will be co-chaired by Geraldine Schläpfer, previously head of Body & Soul. 20 minutes, and Marc-André Capeder, currently Co-Editorial Director 20 Minutes Friday. Christina Duss, former Co-Editorial Director 20 Minutes Friday, will take over as Head of the People Division - also as of June 1, 2020 - at 20 minutes. She succeeds Martin Fischer, who 20 minutes Towards Tages-Anzeiger leaves. Schimun Krausz remains Deputy Head of the People Department.

No one will be laid off, at least not for the time being. However, no one can currently say what impact the Corona crisis will have by summer, according to the media office of 20 minutes at the request of the Keystone-SDA news agency. (pd/SDA/hae)

The campaign with the two protagonists who "share" a head together, which won gold at the Swiss Poster Award, has not quite voluntarily gone into the next round. Because the subjects were no longer quite up to date in times of social distancing, the creative agency Spinas Civil Voices unceremoniously made an adaptation suitable for Corona.

The original subject:

The coronavirus crisis has had a very rapid impact on the agency landscape in Switzerland. The two leading associations of Swiss communication agencies, Leading Swiss Agencies LSA and the Association of Public Relations Agencies BPRA, have conducted a survey among their members. This shows that of the 64 member agencies that responded, 28 agencies have already sent their employees on short-time working and a further 13 agencies have applied for short-time working.

On the other hand, only a small minority of member agencies have applied for a bridging loan as a precautionary measure against liquidity bottlenecks. The loans applied for range between CHF 250,000 and CHF 500,000.

The survey shows that agencies are exposed to an extremely dynamic market environment and have to adapt quickly to economic changes. Michael Hählen, President of the LSA: "In times of crisis, communication budgets are the first to be cut, although organizations are particularly challenged to maintain a presence in difficult times. It is therefore understandable that agencies plan for the future with great caution and are quick to take appropriate measures. When companies ramp up their communication measures after the crisis, agencies have to be there for their clients from 0 to 100 again. That is a major challenge."

Exchange and networking increases

During the crisis, the desire for exchange and networking within the industry has risen sharply. The support offered by the LSA and BPRA associations has been actively taken up and a lively exchange on various facets of remote working (customer acquisition, on-boarding new employees, workshops, maintaining team motivation, etc.) and legal issues has taken place in recent weeks. For BPRA President Andreas Hugi, this is a positive development: "I am very pleased to see that cooperation within the industry has been strengthened by the current crisis. This is reflected not least in the close cooperation at association level in order to provide our members with the best possible support in this exceptional situation."

The LSA and BPRA are also launching an agency pool for the first time, which should enable member agencies to offer free capacity or obtain it from other agencies.

The situation surrounding the new coronavirus has been a major concern for all of us in recent weeks. Now - in the wake of reports of declining infection figures and in the wake of the gradual relaxation of measures - Switzerland is at a crucial point: the further spread of the new coronavirus can only be successfully further contained if everyone continues to consistently follow the hygiene and behavioral rules.

The motto of the hour is therefore "Don't let up now". The FOPH's new video, developed and implemented in collaboration with Rod Kommunikation, takes up this motto. It addresses the constraints that everyone has to face and shows the commitment among the population. Nine cameramen, including an actor, a photographer and a director, who are professionally restricted in their work due to the current situation, realized the video. They shot at home or in their immediate environment: Tobias Dengler, Thomas Dirnhofer, Daniel Leuthold, Serkan Tastemur, Lukas Waelli, Florian Winkler, Jessica Wirth , Markus Zehnder and Filip Zumbrunn. The spot was edited by Marko Strihic and produced by Rocketfilm.

It will be shown how Bizerba's sales department uses SAP CPQ to move more quickly from configuration to quotation and conclusion with customers.

Directly to the video.

Already with the Groundhog Day adaptation with Bill Murray Jeep has done its homework on Covid-related advertising. Now, Melbourne agency Cummins & Partners is following suit with a poster campaign: Jeep's iconic grille is recreated with items found in (almost) every home. The message: Now is the time to explore the great things inside.