Already at the end of the year, the agency moved its Zurich location from Schöneggstrasse to Langstrasse 94. The agency was wholly owned by Fröbe. Jürgens. Welles. which belongs to the Blofeld Group. With the relocation, Fröbe. Jürgens. Welles. was renamed Elliott and Eggliwintsch was renamed Forecast. Forecast is a wholly owned subsidiary of Elliott and intended to handle special projects through it. Forecast is currently inactive. The name change became necessary following the departure of shareholder Rea Eggli and the entry of the Blofeld Group, according to the statement. Elliott's partners are Claudia Wintsch, Peter G. Kurath and Michel Pernet.

The core team of Agetur Elliott consists of three employees, others from the group work on a project basis. Claudia Wintsch is the managing director. The trained PR specialist brings years of experience in conception, consulting, planning, design and implementation of communication activities. She is co-founder of the agencies Wintsch PR, Eggliwintsch, SB Agency and Elliott and has been part of the Zurich Film Festival press team since 2011. Elliott's portfolio includes clients such as the Zurich shopping street Im Viadukt, the open-air cinema Allianz Cinema and the media group CH Media.

Media Focus published the Brand Trend Switzerland on Thursday, the most comprehensive publication on overall communicative visibility in the Swiss brand landscape.

Key Facts:

• Visibility 6.0 billion.: Ø 11.0 million. per brand
  • The total measured visibility of the 523 brands is 6.0 billion gross francs in 2019.
• Visibility evenly distributed over quarters
  • The percentage shares of the 4 quarters in the total visibility achieved for the year all range between 23 and 26 percent. In Q4, the highest percentage of annual visibility was achieved at just over 26 percent.
• 50 brands = 50 percent of brand presences
  • The three largest sectors, Retail & Food, Vehicles and Finance, generate over half of the total visibility.
• Brand visibility: 54 percent not controllable
  • Earned visibility is slightly higher than paid visibility in 2019. The ratio between advertising and media presence is 46:54.
• Most visible industries: Retail & Vehicles
  • The Vehicles sector achieves the greatest earned visibility with 805 million. Retail & Food generates the highest advertising pressure with 795 million gross Swiss francs.
• Christmas advertising pushes paid visibility in fourth quarter
  • Only in the fourth quarter is paid brand visibility in the overall market higher than earned visibility. This is due to the advertising campaign at Christmas time (+36% compared to the third quarter).
• Thirsty: drinks in the summer high
  • The beverage sector generates 62 percent of total viewability in Q2 and Q3, with over one-third of annual viewability generated in the pre-summer months of Q2. This trend can be seen in both Paid and Earned.

Total Industry Visibility: Vehicles on top

A look at the Total Industry Visibility shows: The "Vehicles" sector is the undisputed leader in earned media presence. The "Retail & Food" sector is the most visible sector overall due to the high advertising pressure. And the telecommunications and beverages sectors have an almost identical paid-earned ratio.

Top 10 Brands Visibility: Migros remains at the top

Migros was able to defend its top position in the visibility ranking from the previous year. It is closely followed by its eternal rival Coop, which achieved higher overall visibility than Migros in the second half of the year. Overall, the two retail giants are almost on a par. While Coop has the lead in the paid area, Migros can score points with earned media.

With a large gap to the top 2, SBB secured the bronze medal thanks to the third-highest earned share of all brands. Swisscom comes in fourth place, closely followed by UBS.

The top 10 are completed by other brands from the automotive industry, Credit Suisse and Apple. Unsurprisingly, the two big banks UBS and Credit Suisse achieve the highest earned shares. In the wake of the Iqbal Kahn affair, however, many of these mentions have negative connotations. The 10 most visible brands account for just under 24 percent of the visibility of the entire Swiss brand sample.

Top 10 Brands Virality: Nikon ahead thanks to social media

The three most viral brands of 2019 are Nikon, BMW and Audi. Despite a weak start to the year with 122nd place in the first quarter, Nikon secured the highest virality of all brands over the year as a whole. This is primarily due to the frequent mentions in social media in connection with images shot with Nikon cameras. The other two camera manufacturers, Canon in fifth place and Sony in ninth place, also benefit from such social media posts.

A full 6 of the 10 most viral brands of the year are car brands. Particularly in Q1, in the run-up to the Geneva Motor Show, they achieve high levels of virality - before virality drops again significantly in the second quarter. The exception is VW: the Wolfsburg-based group moves between 7th and 11th place in the ranking across the quarters.

The only brand in the top 10 that is not associated with either cars or cameras is sporting goods giant Nike in 8th place.

*Since Q4 2019, additional virality parameters have been included in the calculation of the virality value. This results in higher virality values across all sectors and brands in Q4. Accordingly, Q4 has the greatest influence on the position in the annual ranking.

Battle of Brands and Twin Analysis

As in past editions of Markentrend Schweiz, Media Focus has once again directly compared two industry competitors in three "Battles of Brands" each in terms of brand visibility. The "Twin Analysis" this time highlights the strategic twins of discount grocer Denner - brands that have a similar distribution of visibility across all earned and paid media.

Battle of Brands: Samsung vs. Huawei

Industry "Digital and household

Both Samsung (2) and Huawei (3) occupy podium positions in the visibility ranking of the "Digital and Household" sector. Samsung has a cushion of around 16 million Swiss francs on the Chinese runner-up. The only industry representative with even higher visibility than Samsung is Apple.

Samsung will generate advertising pressure of 30 million gross Swiss francs through Paid Media in 2019. This value is almost identical to the visibility earned through Earned Media (29.4 million Swiss francs). Huawei generates only half as much advertising pressure in Paid as Samsung (14.6 million Swiss francs), but is on par with Earned (30.1 million Swiss francs). It should be noted here that the lively reporting on Huawei in connection with the topic of 5G was very controversial and often critically discussed.

It is noticeable that both Samsung and Huawei still have potential for improvement, mainly in the areas of SEO and Internet Ads. While Samsung is also the industry's No. 1 in the area of cinema advertising, Huawei is foregoing both cinema advertising and radio advertising in 2019.

Battle of Brands: Pfister vs. Interio

Branch: "Building, Industry, Furnishing

In terms of total visibility, Möbel Pfister (4th place) and Interio (7th place) are both in the midfield of the brand sample from the Construction, Industry & Furnishings sector. Pfister has a total visibility of 15.8 million Swiss francs in 2019, while Interio has a value of 13.8 million Swiss francs.

Both representatives achieve this visibility mainly through Paid Media, whereby the Paid-Earned ratio is clearly more one-sided at Pfister than at Interio. In absolute terms, Interio also achieves higher earned visibility (CHF 5.4 million) than Möbel Pfister (CHF 3.0 million). In the paid area, which is the main driver of total visibility for both competitors, Pfister is clearly ahead with 12.7 million Swiss francs compared to Interio's 7.2 million.

While Möbel Pfister excels mainly in traditional paid channels, Interio is strong in print news and Internet ads.

Battle of Brands: Ricardo vs. Tutti.ch

Branch: "Service

Ricardo takes first place in the ranking of the 10 most visible service brands in Switzerland. With a total visibility of 15 million Swiss francs, the online auction house relegates its rival Homegate by a hair's breadth to second place. Switzerland's largest online flea market, Tutti.ch, occupies ninth place (3.1 million Swiss francs).

The paid-earned ratio is similar for both marketplaces: the lion's share of brand visibility is achieved through paid advertising, confirming the industry trend - only 2 of the 10 brands analyzed achieve higher visibility through coverage than through paid advertising.

Apart from social media (rank 6), industry leader Ricardo is among the 5 most visible brands in the sample on all channels used. Tutti, on the other hand, is only in the top 5 in the earned media channel Influencer and in SEO.

Twin analysis 2019: Denner

Omnichannel Mix Twins

Barilla as well as SportXX show a similar distribution of visibility across all earned and paid media compared to Denner.

Paid-Earned-Ratio Twins

Denner's paid-earned ratio is almost identical to that of discounter competitor LIDL. Škoda also achieves a comparable paid-earned ratio in 2019, with a similarly large overall visibility.

Paid Mix Twins

Similar to Denner, meat producer Bell and optician McOptic also focus on classic media for paid visibility. TV, print, and outdoor advertising make up the bulk of the advertising pie.

Earned Mix Twins

Denner's earned visibility is primarily made up of mentions in print and online news portals. Within the industry, the shares of earned channels are similarly distributed at Nestlé, and outside the industry at BNP Paribas.

Omnichannel Earned & Paid 2019

Top 10 Earned

Top 10 Paid

After 34 years with Ringier and Ringer Axel Springer Schweiz (Rasch), Pillard will retire at the normal retirement age of 65, Rasch said in a statement Thursday.

Pillard began his career at Ringier in 1983. Among other positions, he was a journalist and editor-in-chief at L'illustré and Dimanche.ch active.
The top management of Rasch Romandie will be reorganized following his departure. According to the announcement, a local management team will be formed in Lausanne as of May 1, reporting directly to CEO Alexander Theobald in the future. (SDA)

How has purchasing behavior changed in times of the Corona crisis? Profital, provider of an app of the same name for digital brochures and shopping information, surveyed around 4,625 people throughout Switzerland to find out. In general, it can be determined: Demand for shopping information has increased sharply due to the current situation. Users are informing themselves online more than ever about current promotions and offers and are looking for information from stores or online stores that are still open. In March, this search behavior can be compared with that in the run-up to Christmas and the week around Black Friday. Food offers are particularly popular: In Corona times, 30% more food brochures are read each week than before.

Books, games and electronics against Corona boredom

When asked whether users now prefer online shopping due to the current situation, the vast majority refuse - a total of 75% answer in the negative. However, when people do shop online, it is primarily groceries that are in demand, but also clothing, books, games and electrical appliances. Older people in particular are almost twice as likely to buy food from online stores than their younger counterparts. This can probably be attributed to the fact that older people act in accordance with the instructions of the Federal Council and thus want to avoid contacts as far as possible.

Furniture and furnishings are rarely in demand at the moment: 72% of the people surveyed can do without them best at the moment - despite the lockdown in their own homes. Sporting goods also belong to the product category for which it is not difficult to do without during the Corona crisis. "Furniture is one of the products that many shoppers still prefer to look at and test in stores rather than ordering directly online - this has apparently not changed during the Corona period. To escape boredom at home, people are more likely to buy books, games and electronics instead of furnishing their homes with new furniture," says Raphael Thommen, Managing Director of Profital, about the evaluations.

French-speaking and Ticino residents buy more toilet paper

Around 91% of all respondents stated that they do not go shopping more often. As a rule, people shop once a week (54%) and prefer to pay without cash. Only one-third of all respondents currently use cash. What ends up in the shopping basket in addition to groceries is well known: Toilet paper and cleaning agents and disinfectants. 16% of all respondents said they frequently buy toilet paper. What is interesting here is that this is done significantly more in French-speaking Switzerland and Ticino - 23% compared to 12% in German-speaking Switzerland. When it comes to disinfectants, there are differences between urban and rural areas: while around 31% of respondents in the city buy more cleaning agents and disinfectants, the figure for rural areas is only 22%.

The company develops electric motors for automobiles and has an engine with pioneering e-drive technology. The globally active company will enter the market as of May 2020.

Within two months KLAR developed and realized the identity of the new company. Based on the corporate design manual, various measures were implemented: Letterheads, house lettering, vehicle lettering, website, job advertisements, presentation templates, work clothes, give-aways. In the next step a marketing communication concept will be developed.

Chatbots have probably been one of the most hyped applications of artificial intelligence in recent years. However, this was also accompanied by many exaggerated expectations and misconceptions. There is now extensive experience with the practical use of chatbots and the fog is clearing. What do these little digital helpers actually do today and what are their limits?

What chatbots can do

• Reduce costs. Chatbots can support processes through automation and thus reduce process costs. However, the prerequisite for this is that they are used in well-structured processes. If they are used in inefficient processes, the overall costs can even increase.
• Relieve employees. Chatbots are able to take on uncomplicated and unproblematic cases in the call center or in self services. This can significantly reduce the workload for employees, allowing them to concentrate fully on the cases where they are really needed.
• Improving the customer experience. If chatbots are used correctly, they can actually optimize the customer experience. To do this, however, they must offer customers tangible, recognizable added value. This includes, for example, faster services, better availability or round-the-clock communication.

What chatbots can't (yet) do

• Replace other forms of communication. AI systems have evolved in the meantime and can, for example, understand texts better and better. However, they will not replace other forms of communication. However, this is less due to the technology itself and more to the communication preferences of customers. Many of them would simply prefer to discuss a sensitive medical topic with a human being.
• Covering the entire customer communication. Chatbots can therefore only ever be a supplement to other communication channels. In a limited area, they can actually speed up processes and also save costs. However, the different communication preferences of customers must continue to be covered by the relevant channels.
• Understanding irony and showing empathy. Chatbots can't do much with irony. They take it literally and register pointed remarks as positive reactions. They have a similarly difficult time with empathy. As a rule, they only recognize it far too late when a customer is angry, for example.

"At the height of the chatbot hype, many companies made the mistake of putting the technology front and center and wanting to use it at the drop of a hat, simply because everyone was doing it," says Carsten Rust, Senior Director Client Innovation EMEA at Pegasystems. "However, it has become clear that chatbots only provide benefits if companies think carefully beforehand about where they can offer real added value and which specific customer needs they can address. Special customer experience methods such as design thinking or jobs-to-be-done can be used to optimize the use of chatbots in a targeted manner."

The Corona crisis is presenting many companies around the world with enormous challenges. Sales are collapsing, orders are being put on hold or cancelled altogether. In search of a way to help, and to make good use of their own freed-up resources, the Zurich-based agency Evolve teamed up with filmmaker Le Josy to launch "Better Stay Home." The project builds on the omnipresent message that we all know very well by now: Please stay home if at all possible.

In the campaign trailer, a lady out of context stands in the middle of a deserted Zurich city center and performs an opera. With a wink, the campaign ambassador points out that there are certain things that are better done within one's own four walls anyway.

A sock serves as a vehicle for spreading the message, supporting local small businesses and raising money for a good cause. Produced in Switzerland, the accessory is more important than ever in the age of the home office and is also an excellent vehicle for spreading the message.

The socks in the typographical Stayhome design can be printed on the specially created Website can be purchased. 100% of the proceeds will go to the Swiss aid organization "Doctors Without Borders".

Corona crisis leads to massive traffic increases - but also declines. The current increase in the need for information is reflected in the traffic figures: While the total number of visits in February 2020 was around 630 million, the figure for March 2020 has risen to over 980 million (+56 percent).

In addition, historical highs are registered in NET-Metrix-Audit: For NZZ.ch around 8.8 million unique clients are reported, for 20min.ch - D-CH around 184 million visits - never before have higher values been determined in NET-Metrix-Audit for individual offers, as it says in a statement on Thursday.

On the other hand, the restrictions imposed by the Corona crisis have also led to corresponding declines in traffic for some websites. The majority of the affected sites are in the leisure and event sector.

Furthermore, the network figures suggest that Internet users will visit different websites much more frequently than before due to the increased need for information. In other words, usage in March 2020 will not only be higher, but also "broader.

Around four out of five web visits are made via Android and iOS

A look at the OS statistics (operating systems) 2020 shows further, albeit not dramatic, growth in visits via smartphones and tablets: In March 2020, around 78 percent of web visits will be made on devices with Android or iOS.

In the first quarter, however, the coronavirus pandemic wrecked the Berlin-based company's balance sheet. "It was the worst quarter since our IPO," said Ritter and announced a savings program worth 350 million euros. Europe's largest online fashion retailer, which is active in 17 countries, does not want to lay off any employees.

Weaker growth in the first quarter

According to preliminary figures, turnover in the first quarter climbed by a maximum of 11.6% to 1.54 billion euros. Growth was still strong in January and February and then collapsed in March as a result of the lockdown. Customers had kept their money together. In addition, there was a lack of occasions such as weddings or work events for which new clothes had to be bought. Shoes were also sold less, said Ritter, while leisure and sports fashion continued to be in demand.

In the same quarter of the previous year, growth of around 15 percent was achieved. Zalando's adjusted operating result (EBIT) slipped into the red and is now forecasting a loss of between 90 and 110 million euros. This includes extraordinary write-downs of 40 million euros on inventory. Zalando plans to publish the exact figures on May 7. Due to the uncertainties caused by the coronavirus crisis, the company, which now has 32 million customers, had already cut its forecast for the year at the end of March.

Company wants to save money

To cushion the fall in demand, Zalando is implementing the biggest cost-cutting package in the company's history. Marketing and general costs are to be reduced by 250 million euros and investments by 100 million euros. Nevertheless, the company, which is listed on the MDax mid-cap index, intends to stick to its original plans and expand its luxury segment and include second-hand goods in its range.

Investments are also being made in expanding the platform to include additional fashion brands and retailers. "It's a critical time," said Ritter. Seasonal clothing has to be sold now and that is almost only possible online at the moment. "The brands are looking for demand and we can give it to them." Many discussions are being held, said Ritter, leaving it open as to whether new brands have already signed up to the platform. (SDA)

Voters approved a new levy system at the ballot box in 2015. The Federal Council announced an analysis of the tariff model for the current year. This has now been carried out. The government is responding with a comprehensive package of measures. The changes to the Radio and Television Ordinance will come into force at the beginning of 2021.

It provides for a reduction in the radio and TV fee for households from next year - from the current CHF 365 to CHF 335 per year. Former Media Minister Doris Leuthard had already announced this after the Yes vote on the Radio and TV Act. Specifically, the Federal Council decided at the time that any surplus money would have to lead to a reduction in the fee.

More revenue than planned

This is now the case. The fee will be reduced by CHF 30 for all Swiss private households, as announced by the Federal Council on Thursday. The fee for retirement and nursing homes as well as student residences is now CHF 670 instead of CHF 730. People who receive supplementary benefits to the AHV or IV are still exempt from the tax.

According to the Federal Council, it can lower the tariffs because the number of households subject to the levy has increased more than originally assumed. In addition, fewer households have exempted themselves from the obligation to pay the levy. The Federal Department of the Environment, Transport, Energy and Communications (DETEC) will review the levy rates again in 2022.

Controversial corporate levy

The media levy for companies, which contributes CHF 170 million per year to the fee pot, has also been a bone of contention since the ordinance came into force at the beginning of 2019. Businesses have complained that the levy, which is based on turnover, places a particularly heavy burden on them. Many have high turnover but low margins.

Furthermore, according to the Federal Administrative Court, the current tariff system for companies contradicts the constitution. At the end of last year, the court advised the Federal Council to differentiate the six tariff levels.

18 instead of 6 steps

It has now done so. The tariff structure for the company levy has been refined. Instead of the previous 6, the Federal Council has now defined 18 tariff levels. All companies with an annual turnover of less than CHF 500,000 will continue to be exempt from the levy.

For around 93 percent of companies, the tax bill will fall from 2021. In total, companies will be relieved of 53.3 million francs. This is an important relief in the current difficult times, said Sommaruga.

Not carved in stone

Further changes are not ruled out: Two months ago, the responsible committee of the National Council narrowly decided that SMEs with up to 250 employees should be exempt from the radio and television fee. The parliamentary initiative by Fabio Regazzi (CVP/TI) must next be decided on by the sister committee.

However, it was only in December that the Council of States rejected the idea of exempting companies from the radio and television fee altogether. It spoke out against a parliamentary initiative by National Councillor Gregor Rutz (SVP/ZH). A majority did not consider a new system change to be appropriate. Such a change would unbalance the levy system.

More money for SRG

The Federal Council has also decided to increase the SRG's contribution by CHF 50 million. This will enable it to partially offset the decline in advertising revenue. The SRG's share of the levy will therefore amount to CHF 1.25 billion in future. Politicians from the center and left-wing parties have been calling for an increase in the levy ceiling for some time.

SRG closed the 2019 financial year with a loss of CHF 22.2 million. Falling advertising income, restructuring costs and the capping of the fee share at CHF 1.2 billion weighed on the result. The savings program was expanded in autumn.

Keystone-SDA to receive more support

The national news agency Keystone-SDA is also to receive more support. The federal contribution should now amount to a maximum of CHF 4 million per year instead of CHF 2 million, combined with a clearly defined performance mandate. According to the Federal Council, this should make it possible to react to serious market developments.

Finally, local and regional radio and television broadcasters are also to receive slightly higher support from next year. The levy share will remain at 6 percent. However, due to the slight increase in revenue, the bottom line is that more funds will also be available.

Media package expected

The Federal Council's measures have nothing to do with the coronavirus pandemic. However, the economic consequences of the crisis will make the situation even more difficult for the media. Although the products are being consumed in greater numbers than ever before, increasing subscriptions cannot come close to compensating for the loss of advertising revenue.

However, the Federal Council does not believe in industry-specific emergency measures. Such measures are "not the right remedy", said Media Minister Simonetta Sommaruga last week to the media in the Federal Palace. However, the Federal Council is "very aware that the media are in a structural crisis and that the problems are increasing".

It is therefore planning swift measures to support online media and newspapers. The government intends to submit a package of measures to parliament in the coming weeks. (SDA)

The current situation dramatically demonstrates how important a minimum level of digital fitness is for the success of companies, whether large or small. However, various studies show that many Swiss SMEs are neglecting digitization and underestimating the resulting consequences for their own company.

With Facebook, Google Switzerland, Localsearch and the industry association IAB Switzerland, four companies specializing in digital marketing have now joined forces to launch the continuing education initiative "SME Digital" into being. The joint project will be launched with two webinars on April 22 and 23, 2020.

As part of "SME Digital," experts from Facebook, Google Switzerland, Localsearch and IAB Switzerland will shed light on important aspects of digital marketing for small businesses and provide the SME audience with new impetus for success in the digital world.

In the two webinars, which form a thematic unit, Swiss SMEs are given a solid overview of strategic and tactical opportunities in connection with digitization. In addition to an introduction to digital advertising opportunities in Switzerland, participants will also receive practical guidance on initial digitization steps, on how the Google My Business company platform works, and on an optimal online presence with Facebook.

Following the first two webinars, live events are planned for the second half of the year at various locations in Switzerland. The first two free webinars will take place as follows:

• Day 1 - April 22, 2020, from 9:00 to 11:00 a.m.
• Day 2 - April 23, 2020, from 9:00 to 11:00 a.m.

(pd)

Denise Nick has worked at the Winterthur agency Partner & Partner as a consultant and project manager since 2003. In 2011, the mother of two became an agency co-owner and part of the five-member management team. She is responsible for human resources and is deputy CEO.

Werbewoche.ch: How long have you been in a home office?

Denise Nick: Since March 12. We brought the lockdown forward a bit. After all, the disaster had been brewing.

Is your entire agency located in a home office?

No. We are preparing for a longer period in this mode. Our employees can therefore choose for themselves whether they want to work at home or keep partial stable watch in the office - we call it internally. However, there is explicitly no obligation to do so, and it is limited to a maximum of 14 people in 700 square meters. The stable watch can also help to break free from isolation, to get out among people again - with due distance - and to feel that there can also be a kind of normality in these difficult times. This opportunity is also used.

Did you face any technical issues while setting up your workstation?

No. Since many have always worked remotely, we didn't have to adapt anything.

Where have you set up?

In my mini-office and in the garden.

What all do you need to be able to do your job?

My laptop and headphones and of course a good fiber optic line.

Is it difficult to separate yourself enough when the children are at home?

My children are already grown up. That is both good and bad luck. Lucky, because I don't have to homeschool them or put up with their adolescent whims. Unlucky, because they actually moved out long ago and now one of them had to return from his study trip abroad, but our free rooms are already occupied by a friend with a little daughter. Full House so!

Which jobs go smoothly?

Because we have flat hierarchies in our agency, the employees take on a lot of responsibility even without Corona mode, think along, talk along, act in solidarity and independently. In this way, everything continues to run decentrally, even though not everyone physically appears on site every day.

Is there anything that even works easier or more productively in the home office?

I have fewer people to cook for.

What do they do about the ceiling falling on your head?

Talk more with people in home offices. Open more windows for focused work. Get out in the fresh air more. Taking more yoga breaks. Not reading bad media stories about Corona.

What do you miss most about the physical day-to-day life at the agency?

Our yoga classes and our lunch tables at the agency. And the associated gathering on the yoga mats and at the large round tables. Yoga lessons are held in our Lab on Tuesdays. Once a week, we usually cook for the whole agency in groups of four. Everyone gets a turn and has to conjure up something delicious for 40 to 50 people. That's all gone now, of course.

Are you confident that your agency will come through the crisis unscathed?

The crisis is an extreme burden for all of us. Privately, as well as as an entrepreneur, I am quite challenged. At the agency, however, we are now benefiting from the independence of each and every individual. What is certain is that our culture of transparency is now helping employees to act on their own responsibility and in the interests of the company. So I am confident that the damage will not be life-threatening. In addition, our many years of investment in team culture are now bearing fruit; despite isolation, no one is forgotten, everyone looks to each other and supports each other. That's the way it has to be. Otherwise, the stress increases and with it the psychological strain.

As we all know, everything has its positive sides. What is it in your current home office situation?

I save the time for the commute and can use it for sports and recreation.

What would you like to give your colleagues in the industry to take with them through the crisis?

Separate what is due to Corona and what was or is a problem for the agency. What worries me is that at the moment there is a lot of corporate spring-cleaning going on everywhere, and layoffs are being announced, jobs are being denied, and short-time work is being introduced, regardless of whether it's because of Corona or because things aren't going so well at the moment anyway. It's amazing what the virus is now being used as a scapegoat for everywhere.