At the beginning of the year, the online store for professional hair and beauty products continued to grow with the acquisition of Shampoo.ch and now operates three online platforms with Haarprodukte.ch. The specialists at Dept, who previously managed Shampoo.ch, solved several challenges with the PerfectHair.ch team: The cannibalization of the stores, also in terms of SEO and SEA, should be avoided, and the new data sources also need to be used profitably.

To achieve this, the agency is building on its core competencies in digital marketing and data analysis. With a digital advertising strategy, the three platforms are clearly positioned and differentiated from one another in terms of target groups and products. In addition, all three stores are trimmed to the same feed specifications in the backend so that high-quality product data and a clean data structure can be provided.

In addition, one employee will be introduced to digital advertising by Dept so that she can operate the PerfectHair.ch advertising account independently in future. "It is essential for us to build up Google Ads expertise in-house," says Matthias Müller, member of the Executive Board. "By working with Dept, we hope to gain important strategic impetus that will lead us to long-term success."

The only one who should be happy about the failure is the Böögg, which is spared. And therefore enjoys Zurich quite relaxed in the streetcar. The current VBZ subject appeared on Monday full-page in 20 minutes as well as on Facebook, Twitter and Instagram.

In the text, the VBZ point out that they are looking forward to the time when folk festivals, concerts and parties can take place in Zurich again. And they can take people there on time. Until then, however, it is important not to play with fire and to comply with the BAG rules on streetcars and buses.

The evaluation of the top 5 commercials on YouTube in Switzerland in January to March 2020 is somewhat different than usual, which is due to the current situation surrounding the coronavirus. The FOPH occupies the 1st, 2nd and 4th places in the ranking with its behavioral instructions and solidarity campaigns. With Pfister and Financescout24, two Swiss brands occupy places 3 and 5.

1st BAG OFSP UFSP - New Coronavirus - Self Isolation

2. BAG OFSP UFSP - Joint - BAG Coronavirus

3. PFISTER - 15% in the online store

4th BAG OFSP UFSP - Nouveau Coronavirus - auto-isolement

5. FINANCESCOUT24 - FinanceScout24 - #besserwollen

Actor Leander Marxer was recruited to play the rustic, shrewd Hans-Franz vo Mura, a wonderfully exaggerated inhabitant of the municipality of Mauren. Hans-Franz, not usually the most obedient character in life, sees it as essential to be sensible and stay at home due to the current situation. So in the second episode, on behalf of all older residents, he takes advantage of the offer from the municipality to have shopping brought to his home.

The first episode of the web series, which was published exclusively on Facebook and Instagram, achieved a 70% organic reach of over 25,000 people within four days. These are impressive figures for a campaign that was realized with modest means and is aimed primarily at the approximately 4,000 inhabitants of Mauren-Schaanwald and secondarily at the population of the Principality of Liechtenstein with around 38,000 inhabitants.

Various flexible workstations and a meeting room are now available for co-workers in Lyss. The Inspiratio network with In flagranti as the largest agency and at the same time landlord Provides the premises.

"We have repeated requests to rent meeting rooms or individual workstations. Until now, this has hardly been possible in Lyss. We are closing this gap and creating an inspiring atmosphere and professional exchange for SMEs and self-employed people with the co-working space," says Lorenz Schmid, President Inspiratio.net.

This exchange is ensured by the proximity to the agencies of the Inspiratio network, which are all located in the same building. The proximity to two daycare centers and the medical center in the same building are further powerful arguments for the co-working space.

The workstations can be rented by the day or month and are accessible around the clock, 365 days a year.

The former editor-in-chief of the newspapers Le Matin and Nouvelliste has already started work and is setting up an editorial team of around 20 people in Lausanne. Watson managing director Michael Wanner is also looking for an investor to take a financial stake in the project. Initial talks have already taken place, he said. According to Le Matin Dimanche Michael Wanner said that, if necessary, the project would be managed on its own. On the reasons for the expansion into French-speaking Switzerland, Wanner explained to the NZZ on Sundaythat the portal has developed well in German-speaking Switzerland. In addition, the advertising industry wants to launch campaigns for both of Switzerland's major language regions in a single title. And finally, French-speaking Switzerland had become journalistically impoverished in recent years, it was said. (SDA/hae)

Instead of being burned on Sechseläuten Square, the Böögg will now simply be burned on a garden seating area. On Monday, April 20, 2020, at 6 p.m., the spectacle will be broadcast via the agency's social media channels. Of course, the obligatory betting game is also not missing, where you can guess how long it will take for the Böögg to be littered. The prize is a plate of Züri Gschnätzlets in Zurich's Kronenhalle.

Both the domestic and export sectors have had to accept considerable losses, according to the Economiesuisse press release. Compared with the end of March, sales losses had already risen from an average of 25 percent to 39 percent. Nevertheless, the companies do not expect any further deterioration in the next two months.

Secondary effects

On the one hand, companies that are integrated into the international value chains would suffer - Economiesuisse cites suppliers to the automotive industry or the luxury goods industry as examples. At the national level, suppliers of businesses that are currently closed, such as the catering or event industry, would be hit hard.

Secondary effects in areas not directly affected were also becoming increasingly apparent. For example, many companies are currently only spending what is absolutely necessary. Investment activities and projects not directly necessary for operations - such as advertising or consulting - are being postponed. Likewise, fewer new investments in plant and construction were recorded.

Normalization in half a year

The economy will need time to recover even after full opening, the trade association said. Companies still expect the situation to return to normal only in six to seven months.

The biggest problem is likely to be demand shortfalls at home and abroad: 70 percent of the economic sectors in the survey expected sales difficulties at home in the next two months, and 58 percent of the responding export companies also expected such difficulties abroad.

Criticism of Federal Council

At least the responses also showed that the measures taken by the Federal Council - i.e. liquidity assistance and short-time working compensation - were having an effect: Fear of future liquidity problems had already decreased significantly. In addition, the proportion of companies expecting redundancies had fallen from 30 to 17 percent compared with the last survey.

Nevertheless, dissatisfaction with the Federal Council's measures has increased since the last survey. Almost half of the respondents gave them a negative assessment, and the figure was even significantly higher in Western Switzerland, Economiesuisse noted. Above all, companies are calling for easing measures and clear prospects for starting business.

The survey was conducted by Economiesuisse together with the State Secretariat for Economic Affairs (SECO) from April 9 to 15, 2020. According to the survey, 281 people took part.

A KOF economic survey published on Friday, which was conducted in the first half of April, shows a similar picture: many companies were preparing for a significant drop in demand in the coming weeks, the KOF also said. (SDA)

Specifically, it was about an almost full-page interview with the country head of an auditing firm under the title "Four-eye conversation is irreplaceable", which appeared in the St. Galler Tagblatt had been published (Online: Luzernerzeitung.ch). At the end of the interview was the note "This interview was conducted on behalf of EY Switzerland".

Since the differences in layout were small compared to the editorial content, it was not clearly evident to average readers that they were dealing with commercial content. Because the design of the advertisement hardly stood out from the editorial section, it would have required an explicit declaration as advertising. According to the Press Council, however, this was not the case.

The latter therefore decided that the St. Galler Tagblatt violated the requirement to separate editorial content from advertising. Since its leading decision 67/2019, the Press Council has adopted several statements on this topic. It again clearly states that the average reader must recognize at first glance that he is looking at advertising.

Field marketing activities are advertising measures that are not particularly compatible with social distancing. That's why Promokant is now having face masks with logos produced for its customers. Sampling staff, sales assistants, courier drivers, logisticians and all promoters with customer contact could be equipped with individually printed face masks in the future.

"We think there will be a post-corona chic and masks will be part of our everyday lives," say Alexander and Karin Grote, Managing Directors of Promokant and Kyo. That's why they have set up an online store with designer masks.

The agency heads are of the opinion that medical masks should be reserved for healthcare staff. In the Store there are not the kind of masks that are now being made everywhere. The masks are made from fine, hand-picked fabrics by local tailors to produce face masks. There is also a section for "Masks from around the world".

"As accessories, masks will remind us of the coronavirus era long after it is over. Because after the pandemic is before the flu season," says Grote.

The system is as simple as it is obvious: Customers are advised live by a sales person on the website via video chat. This is where the personal consultation takes place, which is particularly indispensable for products that require explanation. Customers are guided virtually through the sales area. At the same time, products from the online store can be displayed, compared and purchased online. The chat is intended to bring the digital shopping experience as close as possible to that in the store.

The Commerce Chat was developed by Wetalkwithyou.com, the Zurich agency for digital communication. It can be integrated on any website and does not require an existing online store at the retailer.

Regardless of the health and economic threat posed by the coronavirus, many people today are finding out how their everyday lives can also be managed digitally. People work in their home offices, make music via video calls and play online games. Contact with friends and family is maintained via telephone or video conferencing. This is how closeness is experienced in a completely different way. Swisscom is using this experience as the basis for its new campaign, which shows Switzerland in a state of emergency - and how the economy and society continue to function despite this.

Created entirely in the home office

"The campaign was created in the same reality that it depicts. Everyone who worked on the campaign, on the part of Swisscom and on the part of the partners, worked from their home office," explains Felix Zürcher, who is responsible for the campaign at Swisscom.

The campaign motto "Ready together" expresses the fact that people in Switzerland have moved closer together digitally in this period and that what they have in common is gaining in importance. "Ready" describes the attitude with which Swisscom wants to make its brand promise tangible for customers in the future. Because Swisscom supports people in Switzerland in being ready for new opportunities in the networked world.

Director on video call

The "Ready Together" campaign has been running since Tuesday with TV commercials, video ads, banners, advertisements, and content contributions for private and business customers. All preparation was done online via collaboration tools, meetings were held via video call. The footage for the TV spot and video ads was filmed by people in their own homes via cell phone, director Michael Fueter was connected via video call.