In the "Vorsprung durch Wissen" study, residents from four countries - Germany, Austria, Switzerland and France - were surveyed. The focus was on the following questions: How do people keep up to date with the Corona crisis, how do they form an opinion about what is happening, what frightens them and what wishes do they have for the time after Corona?

To answer this question, more than 80 analog and digital touchpoints were examined. Touchpoints are all the ways in which a person can interact with a topic. The spectrum ranges from posters to websites to a personal recommendation.

How the touchpoints were evaluated

In order to be able to assess the impact of the touchpoints studied, a uniform currency was used: In addition to reach (passive and active reach), the relevance of a touchpoint (touchpoint value) was also recorded. The Touchpoint Value is composed of an emotional, a rational and an action-oriented element. This three-dimensional recording thus corresponds to the recognized attitude concept from persuasion research.

What stands out in the touchpoint matrix

Due to the Covid 19 crisis, specific crisis touchpoints were also integrated into the study, such as "testimonials from affected persons," "behavioral recommendations in public spaces," or "neighborhood assistance." The following key findings for Switzerland emerged:

• The number 1 touchpoint is "Instruction / recommendation from the government (federal / cantonal), health offices or other government institutions". This touchpoint achieves absolute top scores in terms of reach (92.5%) and relevance (77.1 score);
• 23 of the 82 touchpoints surveyed achieve above-average relevance and reach among the Swiss respondents;
• Among these 23 touchpoints, there are four digital touchpoints: "Live ticker," "Website of public TV," "Coverage on newspaper portals," and "Website of the World Health Organization (WHO)."
• In addition to the digital reporting on the newspaper portals, the printed "Reporting in Daily Newspaper" can also be found here;
• The "reporting" and "advertisements" of the high-circulation newspapers of the major distributors Coop and Migros are also among the core touchpoints.

Benefits for everyday practice

Thinking and acting from the customer's point of view has become the norm in companies in recent years. But when it comes to the importance of touchpoints, gut feelings and facts diverge widely. Properly interpreted data helps to think outside the box, objectify the new reality, and ultimately make better and therefore more effective decisions. Knowing how people behave in this crisis and what changes will be triggered in the medium term is the raw material for successfully shaping the future.

The 2019 award winners: Urs Hofstetter, Peter Hossli and Colin Frei (from left).

The prize money amounts to CHF 3,000 each, as the Aargau/Solothurn Media Prize Association announced on Monday. Hossli was also honored with the "Special Prize of the Gottlieb and Hans Vogt Foundation for outstanding research" for his text about the suicide of a young mother of five from Fricktal.

The jury, headed by Hans Schneeberger, selected the three winners from more than 100 entries submitted. The juries for the TV and online categories decided not to award a prize this year.

No outstanding contribution was submitted in the TV category, it was said. The two entries for the online category did not meet the formal and journalistic requirements.

The Media Prize AG/SO is awarded by the companies based in the two cantons and by the cantons of Aargau and Solothurn. The prize is intended to promote journalistic quality in local and regional reporting. Due to the corona pandemic, the usual award ceremony in the Olten Stadtsaal was canceled. (SDA)

It has become particularly clear in the last few weeks: Content stays king. What used to be simple messages are now stories and conversations. To further drive this shift from action to interaction, Sir Mary has hired Julia Fischhaber.

After studying journalism and organizational communication and working as a journalist at Ringier and SRF, Julia "switched sides" and started her advertising career at Jung von Matt/Limmat, where she supported clients such as Microsoft, Migros and Campari in content and PR.

Over the past two years, the 28-year-old launched the podcast "Aude" with industry colleague Kathrin Kern and worked as a freelance content and PR specialist for various direct clients and agencies. Among others at Sir Mary, where she particularly appreciated the agile and innovative set-up: "From the very first meeting together, I realized: "Digital" is written in capital letters here. It was precisely this know-how and the spirit of the agency that ultimately persuaded me to switch from self-employment back to agency life."

Embedded in creation, strategy, media and consulting, SirMary's content team helps clients attract more attention, especially in the digital space, with innovative social media strategies, corporate and editorial writing, podcast concepts and targeted media work.

The Swiss edition of the weekly The time has been published weekly since 2008 with three extra pages for Switzerland. Zeit Verlag has an editorial office in Zurich, from where the Swiss content is produced for a politically and economically interested readership. The exclusive marketing of the Swiss edition adds a significant title to Goldbach Publishing's third-party marketing portfolio.

Goldbach Publishing - at that time still Tamedia Advertising - entered the field of third-party marketing last fall by taking over the marketing of the print titles of Red Bull Media House and the magazine Annabellewhich is published by the Aargauer Medienverlag Medienart.

Cooperation with IQ Media Marketing

As of June 1, 2020, Goldbach Publishing will start a cooperation with the German marketer IQ Media Marketing. Goldbach Publishing will take over the exclusive advertising marketing of IQ media's titles in Switzerland and Liechtenstein. The print portfolio comprises 18 titles including The time, Time Magazine, Handelsblatt, WirtschaftsWoche and the Daily Mirror.

"With the marketing of IQ Media, we are opening up a new area of business for Goldbach Publishing, thus also opening up the international market for our Swiss clients. Both clients optimally complement our existing range of target groups, and our customers and agency partners are the main beneficiaries," says a delighted Philipp Mankowski, Managing Director of Goldbach Publishing.

Information is important, and especially during a crisis, many tend to check the news feed even more often than they normally would. In these uncertain times characterized by lockdowns and home offices, however, there are definitely positive aspects to be highlighted as well. Many feel that the current situation is decelerating and that they have more time to devote to cultural activities, among other things. On its posters, Box Comunicação shows with links to stories from films and books that culture can indeed be beneficial to health.

The question asked was how they assess the effects of the restrictive measures taken by the federal government due to the Corona pandemic. On the one hand, the current situation and, on the other hand, the assessments for the near future were asked.

The survey shows that companies will adapt quickly to economic changes. The majority of "analog" dialog marketing (DM) is experiencing losses - but not as great as might be expected. Digital DM, on the other hand, is actually seeing increases.

Majority positive expectations for 2021

As far as estimates for the coming year are concerned, most of the companies responding expect business to recover. The "digital providers" in particular expect further increases next year.

Short-time work is an issue

Just over half of the responding companies have requested varying degrees of short-time work between 25-75%. The short-term outlook is estimated to be similarly strong.

Tight liquidity and the reasons for it

One in three respondents sees their liquidity as being at risk. Another third is not sure and the final third sees no problems in its liquidity.

The main reasons for liquidity difficulties are not the restrictions imposed by the authorities, but the resulting or expected decline in demand.

When will things get back to normal?

Personal assessments of the timing of the end of the "Corona crisis" and its economic consequences could not be more different. Respondents expect the "courant normal" to occur in the first quarter of 2021 to the second half of 2022 at the earliest.

"Advertising on WhatsApp would be worthwhile for marketers and Facebook. The only question is how high user acceptance would be. WhatsApp has basically replaced SMS, and SMS advertising was not very popular before. It is important that the ads are designed properly. For example, it would be acceptable if ads came from companies that users had contact with on WhatsApp," says social media expert Björn Tantau in an interview with news portal Press release.

Facebook wants to use users' phone numbers to link their WhatsApp and Facebook accounts. This should enable the algorithm to recognize which ads suit which WhatsApp users. However, this plan is controversial within the company. Some executives are concerned that WhatsApp users will delete their Facebook account because of this measure.

Implementation takes years

Facebook first formulated its intention to implement ads on WhatsApp back in 2018. In January 2020, however, the company announced that it was putting these plans on hold for the time being (Werbewoche.ch reported). Although Facebook is still holding on to the idea, according to the report, it could be years before it actually becomes real, as it would be particularly difficult to unify WhatsApp with the other messaging apps. (pte)

The artists Silvia Bächli, Olaf Breuning, Stefan Burger, Claudia Comte, Thomas Hirschhorn, Zilla Leutenegger, Renée Levi, Lutz & Guggisberg, Yves Netzhammer, Pamela Rosenkranz, Shirana Shahbazi and Annelies Štrba were given carte blanche to address the theme of solitude and withdrawal in isolation. The result is twelve artworks on 24 printed pages. The cover shows a digital drawing by the Basel artist Renée Levi.

Since the coronavirus has put our everyday lives on the back burner, cultural life has also been paralyzed. But it is precisely in times of crisis that it becomes clear how important culture - in all its facets - is. It gives comfort, raises questions or provides answers, it inspires, is fun, makes you think or forget. When the museums are already closed Annabelle brings the visual arts home to its readers with this exclusive collection.

In a special assignment, Newsroom Communication helps the bank to communicate quickly and multimedia-based in the current situation. On the microsite Valiant-lilaktuell.ch cross-media content was aggregated bilingually. For example, a message from CEO Ewald Burgener, explanations from Valiant's security officer in connection with cybercriminals and Corona, and an interview with an economist from the University of Bern were produced.

Further, Newsroom Communication visited a business directly affected by the Corona situation for Valiant, in compliance with FOPH guidelines. The owner of the clothing store Olmo in Bern tells in an article how his business received an SME loan from Valiant to survive the lockdown period.

In parallel, a special edition of the customer magazine "ValOr" was also implemented in a very short time by the partner agency Klarkom, in close coordination with the digital formats.

The communication measures already have well over 20,000 views on the various channels together. The figures show the great response of a transparent, fast and versatile information communication.

The Feldschlösschen brand is not just a marketing gimmick. The landmark from Rheinfelden is alive, and brewing actually takes place in the castle. It has a strong connection to the region, and the Swiss beer brand wants to bring this closer to beer lovers along with its great brewing expertise.

One lock box for all

Feldschlösschen has designed a Schlossbox for this purpose. It is a Selection Pack containing a selection of the best products from the Schloss brewery. The 4 cans of 50 cl each and 4 bottles of 33 cl each represent the brand's diverse beer range and are intended to show just how much brewing tradition and brewing art Feldschlösschen has.

Castle tour to win

In order to also bring people to the new Visit Center and thus make it possible for beer lovers to experience the castle brewery, Feldschlösschen is giving away 2000 x 2 tours of the new Feldschlösschen Brauwelt. The winning codes are printed on flyers included in the Castle Box and can be entered online at Brauwelt.ch. The opening of the new Feldschlösschen Brauwelt will be celebrated in spring 2020.

Packaging design and promotional flyer

Valencia Kommunikation was commissioned to design the special Schlossbox container for Swiss Beer Day at the end of April. The aim was to ensure the brand's distinctiveness and to highlight the castle, where beer is actually brewed, as a landmark of Feldschlösschen. The competition is communicated concisely on the packaging. In addition, a flyer with the winning codes for the castle tour is included in the packaging. This was also designed and implemented by Valencia.

Anyone living in the city of Lucerne had the chance to win a food parcel full of surprises from Aldi and Bar Centrale for themselves and one other person. The aim of the campaign was to make staying at home a little sweeter and to give people a treat with practical household items and selected Italian delicacies. The "Fresspäckli" were personally delivered to the door of the winners by a branded 50 Tuktuk.

Since 2013, the 46-year-old Zwygart, together with André Frensch, has managed the Swiss CountryLove - as Co-Editor-in-Chief since July 1, 2015. After eight years, she will take on a new challenge and start her own company. Zwygart will combine her many years of experience in the media industry with her newly acquired expertise in tourism in the future and offer various services in the areas of texts, concepts and media relations.

Christine Zwygart began her career at Ringier in 2000, where she served until 2009 as, among other things, Head of Federal Houses and Deputy Head of News for the Swiss Illustrated was active. After three years in corporate communications at the Swiss Paraplegic Foundation, Zwygart returned to Ringier in February 2013 and started as an editor at the Swiss CountryLovewhere she took over as co-editor shortly afterwards together with 53-year-old Frensch.

André Frensch will be the Swiss CountryLove as editor-in-chief in the future. The editorial team is also looking for a strong editor as of January 2021.