Those who stay at home this summer don't have to miss out on fun with the new Coop collection campaign. A Nerf beach ball set, a neoprene volleyball, a Super Soaker and a blaster will get boys and young at heart into action. The striped beach towel and the corresponding beach bag are aimed more at adults.

Valencia was responsible for the entire communication of the promotion for "Hello Summer". In addition to visuals and naming, the all-round package included a concerted combination of online measures such as banners and bumper ads with offline measures such as digital out-of-home, TVC, print and various POS advertising media, from promotional displays to carrier bags.

Rethinking because of Corona

During the production of the moving image, special conditions prevailed because of Corona and some ideas could not be implemented as originally planned. Nevertheless, in cooperation with the client, the optimal solution was found. The models were filmed individually on green screen and then digitally stitched together into an animation. The result was a spot in a 25- and a 15-second version, as well as bumper ads and how-to videos.

The Promotion "Hello Summer runs from June 5 to July 18, 2020 in Coop supermarkets as well as Coop City, Coop Bau+Hobby and Coop Restaurant.

Martin Nellen will take over as Head of the Communications & Media Directorate of the Federation of Migros Cooperatives as of July 1, 2020. The 54-year-old has many years of experience in strategic communications and leadership. He has been Head of Corporate Communications at SUVA since 2018. Previously, he headed the Corporate Communications and Brand Management department at Helvetia Insurance Group for almost ten years. From 1997 to 2007, he held various communications functions at Credit Suisse, where he successfully supported the communication of the gradual transformation from the former SKA to Credit Suisse.

Martin Nellen will take over from Roland Binz, who has led the MGB's communications directorate on a mandate basis since June 2019 and will return to work for his own company in communications consulting from July as planned.

In addition to MGB's corporate communications, the Communications & Media Directorate is responsible, among other things, for the customer magazine Migros Magazin and numerous online and print publications.

Why does Switzerland need healthy, diverse forests? Which plants, animals and fungi find a home in them? And how have their populations developed over the past decades? The FOEN's national "Forest Diversity" campaign provides answers to these and other questions.

Between web and forest

For "Forest Diversity," Dachcom developed a trilingual cross-media campaign. The focus is on the achievements of the Swiss forests and the actual heroes, the "forest dwellers. These are specially staged: In the form of figures made of Swiss wood, they populate forests all over Switzerland. Young and old are invited to find them on a forest discovery tour.

In the associated competition, biodiversity memos and other attractive prizes can be won every month. Background information on the individual animals, plants and fungi can be found on the campaign website at Forest-diversity.ch, Diversité-forestière.ch and Diversità-forestale.ch. It also presents what Swiss forests do for the general public.

Commercials on Swiss television

To bring the campaign closer to the public, Dachcom also implemented various moving image productions. In three national languages, individual "forest dwellers" present their contributions to the diverse life in the forest. The videos and short spots can be seen on the web, on television, and also on passengerTV on public transport. In addition, there is a social media campaign that calls on the entire population to show the most beautiful sides of their forest.

The "Forest Diversity" campaign was launched as part of International Biodiversity Day on May 22. The focus is on the lives of individual "forest dwellers" and their services to biodiversity.

The Huawei communications team: Lihua Pu, Axel Menning, Manuel Küffer, Laura Glaninger ,Pascal Landolt and Vanessa Wang (from left to right).

Lihua Pu holds an EMBA from Cheung Kong Graduate School of Business, Beijing, and a master's degree in economics from Hunan Normal University. A native of China, she brings more than 20 years of professional experience in international companies in the US and Europe. Before joining Huawei in Switzerland, Lihua Pu worked for Sybase, Citrix, HP and Oracle. Most recently, she was responsible for the Greater China Region at financial software company Misys. With this experience, Lihua has a deep understanding of multicultural diversity and intercultural communication. Her role at Huawei Switzerland is to lead the public affairs and communications team, finding the right balance between global issues and local information needs.

Another five communications professionals on the team

Axel Menning, who has been with Huawei Switzerland for almost six years, is responsible for public affairs and Huawei's involvement in industry and digital associations. A business administration graduate with many years of experience in the Swiss telco industry, including at BT, Avaya, and Nortel, he represents Huawei as a board member at Asut and ICT Switzerland.

Manuel Küffer is Head of Corporate Communications. He holds an EMBA from the Universities of Applied Sciences in Bern and Fribourg and has worked in the telecommunications and media industry for over 30 years, most recently as Head of Digital at NZZ Regional Media and Head of Commercial Business at ImmoScout24. He is also media spokesperson on all corporate issues of Huawei in Switzerland.

The Corporate team is supported by Laura Glaninger as Public Affairs & Communications Manager, who gained experience as an intern at the DFA and in the private sector.

Reinforcement in the Consumer Business Group

Communications in the Consumer Business Group (Devices, Accessories & AppGallery), one of the three pillars alongside the Carrier and Enterprise Business Group of Huawei in Switzerland, will be newly strengthened by Pascal Landolt and Vanessa Wang.

Pascal Landolt is well-connected in the Swiss media world and will continue to cultivate and expand contacts with editors, bloggers and influencers in his position as PR Manager. He holds a degree in economics and sinology (Chinese language and culture) from Guangxi University in China and also brings experience as an editor and content manager at companies such as Swisscom and Techgarage.

French-speaking Switzerland will now be served by Vanessa Wang. She holds a master's degree in communications from SciencesPo University in Paris and has experience in the luxury goods industry. She has been heading international communications for L'Oréal Luxe from Paris for the past two years.

Havas Switzerland, in collaboration with Management Tools Research, surveyed the most dynamic and trusted brands in Switzerland. Consumers voted Ricola the most trusted brand among Promarca members.

Ricola already won the "Brand of the Year" award in 2017. "Ricola is not only the most trusted brand in the Brand Predictor 2020, but is also one of the big winners among all 421 brands surveyed," Nathalie Diethelm, CEO Havas Worldwide Switzerland, is quoted as saying. "After the cancellation of the 'Who Invented It' communicative platform in 2013, Ricola's momentum suffered somewhat. In recent years, however, Ricola has managed to regain its former strength through a strong presence, communicatively but also in retail, as well as through clever product development and diversification. Ricola convinces with a high consistency of the brand promise and continuously builds on its strengths and meets the zeitgeist and taste of consumers with its product developments."

Actually, the "Promarca Brand of the Year" should have been awarded on the day of the brand, which would have taken place on Thursday. However, due to the Corona crisis, the event was canceled. (pd/swi)

The Corona crisis is keeping the economy in suspense, and the advertising industry is feeling the effects particularly quickly and hard. In addition to many agencies, freelancers and those who lose their jobs are particularly affected. ADC Switzerland has therefore turned necessity into an idea: the online job platform "BookYourCreative".

Securing support in difficult times

"With the easing of the lockdown comes major communications challenges for companies. At BookYourCreative.ch marketing and advertising decision-makers can see which creatives currently have free capacity and can easily and quickly secure the best possible support in these difficult times," ADC President Frank Bodin is quoted as saying in a statement. The online job platform will primarily be made available free of charge to ADC Members, Young Creatives and Friends, but also as a service for clients and agencies.

Intuitive search from A to W

With the intuitive search, interested parties can find the right luminary from A for Art Direction to Image Editing, Creative Direction, Design, Photography, Graphics, Illustration, Conception, Music, Public Relations, Strategy, Text and W for Web Design. Whether as a mobile task force for a freelance assignment or for a permanent position.

The communication concept is all about the unexpected. A thunderstorm always takes you by surprise. The von spots surprise the audience like a thunderstorm. In a flash, they show the material damage storms can cause if the necessary steps are not taken before and during the storm. A flooded basement, broken porches or blinds: it happens in a flash. But if you prepare properly, you can sit back and relax.

Seven tips worth knowing

The three spots have been on TV and online since the beginning of June. Other measures such as Meteo sponsorship, social media and programmatic reinforce the campaign. The measures refer to BeforeTheStorm.ch. The landing page lists the most important measures to take when a storm is approaching in order to avoid damage. An interactive website picks up on the campaign concept: black-and-white illustrations that play with light and contrasts, and individual red elements common to all four ECAs. Internet users will find tips worth knowing and can also download an app.

No company has ever been ruined by profit

• Author: Hermann Simon
• Publisher: Campus, 2020
• Pages: 260
• ISBN: 9783593512303

Profit is the most important target figure for companies. Nevertheless, it is often neglected. In this book, Herman Simon explains why this is the case. He goes into detail about the most important profit drivers and provides numerous practical examples. An informative and profitable book that is guaranteed not to waste the reader's time.reading aids, sometimes confusing graphics and a structure that takes some getting used to. Those who know their way around will nevertheless benefit from the book, especially as there is rarely a similar topic on the book market.

The Design Thinking Toolbook

The best tools & methods. 

• Author: Michael Lewrick, Patrick Link and Larry Leifer (eds.)
• Publisher: Versus, 2020
• Pages: 306
• ISBN: 9783039092796

Design thinking is becoming increasingly popular as a method for problem solving and innovation. But how exactly does it work in practice? The Design Thinking Toolbook is a perfect example. Of course, a toolbook is particularly authentic if it believes in its own method. That's why the authors developed the book with the help of design thinking. The result is a reference work with all the relevant tools. It helps you to try things out, collect ideas and change your own thinking. A helpful workbook for every product designer or idea developer.

Coronomics

After the corona shock: a new start out of the crisis. 

• Author: Daniel Stelter
• Publisher: Campus, 2020
• Pages: 224
• ISBN: 9783593513218

The coronavirus crisis has slowed down the global economy at full speed, but Germany could get off lightly thanks to its sound budgetary policy. Right? Wrong, says Daniel Stelter and makes it clear: the economy has been paralyzed for a long time, "zombie" companies are haunting the country and, compared to the Italians, the Germans are the poor relation. The author makes unorthodox suggestions for reconstruction after corona: Germany should not fight the foreseeable monetization of debt, but embrace it. A book with refreshingly new ideas in a deadlocked debate.

ICO and cryptocurrencies

New digital forms of capital procurement. 

• Author: Michaela Hönig
• Publisher: Springer Gabler, 2019
• Pages: 134
• ISBN: 9783658276874

Cryptocurrencies are increasingly becoming an economic factor. They can be placed on the market with an Initial Coin Offering (ICO). Michaela Hönig's book provides an insight into the emergence, distribution and regulation of cryptocurrencies and highlights their opportunities and downsides. The book is clearly aimed at experts: there are hardly any

The first subjects will be played out in a programmatic awareness campaign on Instagram, Facebook, YouTube, and Pinterest, among others. Additional reach will be provided by ePanels in Swiss train stations. Further campaign waves are planned for fall and winter.

Now you can also pay via wristwatch in the blink of an eye with PostFinance Digital Banking by connecting your PostFinance Mastercard with SwatchPAY!

The moving image fits in with the existing campaign for digital banking and succinctly sums up the advantages of the new payment method. With SwatchPAY! you can enjoy the summer in your swimming trunks - cash and card simply stay at home. And you don't have to rummage in all sorts of pockets for it when you're in a hurry.

In order to generate the desired impact, Wunderman Thompson used retargeting as a campaigning tool. After users were able to convince themselves of the advantages of the new payment method online, via social media video ads, display ads and social media content, they can find more in-depth information on the PostFinance website as well as a tutorial that explains step-by-step how to connect and activate SwatchPAY! with the PostFinance Mastercard.

Remote realized

The campaign was conceived in collision sessions via Skype and Microsoft Teams. Due to the current situation, filming was as contactless as possible, with minimal crew in the studio. The director, client and agency joined in from their respective home offices.

With the virtual "Sens City" anniversary tour, Sens would like to thank the partners who guarantee professional disposal, as well as all consumers who dispose of their e-waste correctly. Sens eRecycling will be visiting contract partners, collection points and recycling partners in Zurich, St. Gallen, Bern, Zermatt, Lausanne, Basel and Olten. The general public is also invited to take part in the virtual anniversary tour.

Interviews and a documentary film 

The campaign includes videos on the various topics that are particularly topical in the seven cities. There are also interviews with the contractual partners, the operators of the collection points and the recyclers. A large documentary film shows the successes of eRecycling in Switzerland in recent years in five episodes.

Awareness through reach

The main aim of the campaign is to generate a wide reach - because the more people who support eRecycling, the better it is for the environment. Attractive prizes can be won at each location during the tour. The relevant target group is addressed credibly and directly with facts.

Sens eRecycling, Suan Conceptual Design and Dreifive designed the virtual tour together. The campaign is played out via social media, SEA, display and video advertising. The advertising material for the digital anniversary tour is adapted to the relevant region and can also be targeted there using geo-targeting.

The ads focus on regional content marketing and infotainment to draw users' attention to this important topic and the regional collection points. As part of the Sens City Tour, there is also an innovative and sustainable scavenger hunt via WhatsApp and Facebook Messenger, where users can reach the collection points and win prizes as well as valuable information on the topic of eRecycling via a Messenger quiz.

After a multi-stage pitch, the Fifa World Football Museum in Zurich, a 1001TP3 subsidiary of Fifa, awarded the agency three project contracts. Dept was awarded the contract because of its proven full-funnel approach, in which the various services work together. But also because of the addition of its strategic strength and expertise in implementation.

A digital marketing strategy for the coming years

Specifically, the teams from Dept and the FIFA World Football Museum in Zurich are working on developing a digital marketing strategy for the coming years. The relaunch of the website, which is being implemented by Dept, is also planned for the beginning of July.

The museum remained accessible on social media during the lockdown and is being supported in an advisory capacity for communication on Facebook, Twitter, Instagram and YouTube in the current crisis situation. In addition, a strategy with specific recommendations for action is being developed, thanks to which community management on social media can be implemented even better and more efficiently in future.