The owner-managed Swiss company Pack Easy has been producing luggage and leather goods for consumers and companies for almost sixty years. The products in the basic range are offered via online and retail dealers as well as via the company's own web store. Motivated by the positive experiences in its own online business, Pack Easy was looking for a solution to meet the increasing market demand for individualization.

Yellow was briefed with the idea of being able to offer a cabin trolley in which the buyer himself determines the design. In close cooperation between customer, product and UI developer, producer as well as programmer, a new, modular design system with associated online configurator.

In order to handle order processing, payment and logistics without media disruption, the solution was integrated into Pack Easy's existing webshop. Currently, the design system offers colors, patterns and other design elements from which around three million different subjects can be created. With a freely selectable engraving, owners reduce the risk of having another copy of their suitcase on the way.

Maurizio Canetta will step down as director of RSI at the beginning of 2021. (Image: Srgssr.ch)

Canetta worked for the company for 40 years and had been elected by the Board of Directors in mid-2014 as Director of RSI and thus also to the SRG Executive Board.

Canetta joined RSI in 1980. After studying literature and philosophy at the University of Pavia, Canetta worked for "Telegiornale" for the first few years, was a federal parliamentary correspondent and produced the program "Domenica Sportiva. In 1993 he became head of the sports department, and in 2000 editorial director of "Telegiornale". In 2010 he took over the management of Culture Radio and TV.
Maurizio Canetta is also Chairman of the Board of Trustees of the "Fondazione Patrimonio culturale" and President of the "Comunità Radiotelevisiva Italofona".

SRG Director General Gilles Marchand describes Canetta as an "outstanding expert on the Italian-language media world. He represents the interests of Italian-speaking Switzerland within the SRG executive board "with a great deal of commitment" and proved his journalistic qualities during the Corona crisis with his regular program "Con Voi.

The company is now initiating due process for the succession plan, the statement continues. (SDA)

"Better than new" is the credo of Mr. Dapper. The Lucerne-based start-up promises to make used shoes better than new ones. The shoes are repaired, pimped and made to shine again. The special thing about this is that the company offers its services throughout Switzerland via its online portal and in its own store in Lucerne.

It is no coincidence that the agency at the airport is responsible for the branding and communication of the new brand, as Mr. Dapper was founded together with two partners by the creative minds from Altenrhein.

In addition to the small store in Lucerne, where you can look over the shoemaker's shoulders, the website Mrdapper.shoes forms the heart of the new brand. The user guidance is very simple: in four steps, you can achieve a glamorous appearance online in around four days.

In 1939, the Swiss Travel Fund Reka was founded as a non-profit cooperative to make vacations and leisure time possible for everyone. Remaining true to this spirit, Reka has developed into a modern non-profit company. With Reka Money, the company offers Switzerland's most popular fringe benefits in the form of discounted means of payment, such as the Reka Card. With Reka vacations, Reka is a modern travel provider for the general public and the second-largest provider of vacation apartments.

Reka creates more value for people

Reka's contribution to the common good has always been the implicit guiding principle of the company's actions, but not explicitly formulated as a brand purpose. Particularly against the backdrop of a rapidly changing society and new value expectations, it was important for Reka to sharpen its positioning and make its self-image tangible in its appearance and communication. The focus is on communicating the social contribution that the brand makes.

Lively and fresh

The profiles of the business areas were sharpened and the nomenclature and corporate design were completely revised. The new look gives Reka a fresh, personal and open-minded appearance.

The modernization runs through the entire design: the word mark has been translated into a contemporary design language and picks up on the basic colors red and blue. In addition, the brand colors have been refreshed and expanded and the imagery has been supplemented with an image style characteristic of Reka. Illustrations tell the visual stories and leave room for interpretation and meaning. The specially developed illustration style is used at every point of the brand experience.

With the new website, not only have the communication options become more flexible and narratively more interesting, but both business areas (Reka Money and Reka Holidays) now have the opportunity to convey their themes more individually.

Web presence with a new design

Based on the new design, Jung von Matt/Tech has completely redesigned the Reka website to take the brand into the future, also in terms of the customer journey. Reka's new website has been active since Tuesday, contains many new functions and is constantly being expanded. For example, the new booking platform for vacations and digital onboarding for employers will be added in the coming months.

All sectors have improved, said Petra Kacnik-Süss from the Austrian market research company Mindtake, which examined the integration of stores and online stores of Swiss retailers in collaboration with the Swiss Mail Order Association (VSV) and Google Switzerland. The second study on this topic was presented to the industry at an online conference on Friday.

Furniture stores in third place

Furniture stores are in third place, ahead of department stores. This means that the two sectors have swapped places compared to the last study a year ago. As in the previous year, food retailers are at the bottom of the ranking.

For the study, 55 Swiss retailers from all sectors - including 50 retailers with online stores and five selected online retailers - were analyzed last December and January before the outbreak of the coronavirus crisis using around 100 criteria. At the same time, a survey was conducted among 29 retailers.

However, the ranking list and the last place for food retailers should be taken cum grano salis, said SAAM President Patrick Kessler at the online conference. This is because not all evaluation criteria are equally important for every sector. For example, free returns are much less important for book or food sellers than for clothing retailers.

Customers want the option to order as a guest

In addition, a representative survey of 1,000 people from German-speaking and French-speaking Switzerland was conducted to determine how important the criteria surveyed actually are for customers. The results showed that consumers would like to see a complete integration of retail communication and delivery channels.

Customers' expectations have risen. Shopping on the move is becoming increasingly important: 80 percent of the 1,000 respondents use their smartphone for shopping or searching for information, said Martina Oberrauer from Mindtake. This is significantly more than two years ago (63%).

Three quarters of customers would like to be able to order as a guest without having to create a customer account on the website. Only just over half of users would prefer a traditional login with registration.

Retailers hardly fulfill some customer wishes

Three quarters of customers also wanted a search field on the homepage with the option to enter text and a filter function for search results, for example by color, size, category or topic. Three quarters wanted to be able to zoom in on the product images, as Kacnik-Süss said.

Two thirds of customers would like to be able to filter search results according to whether a product is available in a particular store. However, this is only offered by 6 percent of retailers.

Over 80 percent of respondents also consider it very important to specify the delivery period. 70 percent would like a specific day of delivery to be specified. Another 57 percent are in favor of a specific delivery time window. Only 7 percent of retailers also fulfill these wishes.

Almost 90 percent of respondents think it is important that an online store offers the option of free delivery. On the other hand, only a good third wanted same-day delivery. Free returns are also very important. Almost a quarter of the retailers surveyed offer this.

More than two thirds of customers want the same product range and prices online and in-store. There must also be various purchase and collection options. Every second customer wants to be able to pick up an online purchase in a store or reserve online and purchase in a store. 40 percent also expect to be able to pick up goods at other pick-up locations. (SDA/swi)

Because the distance of two meters cannot always be maintained here with the best will in the world, the VBZ recommends that its passengers wear masks. To draw the necessary attention to this message, the entire Zurich city council can be seen wearing a mask on the streetcar. A cross-party commitment to the principle of collegiality in public transport, because with a mask you protect yourself and others.

The VBZ-Sujet with the city council runs double-sided on Friday in 20 minutes one.

Under the motto «Passion for Surfaces,» the numerous advantages and applications of Finehard surfaces are highlighted.

An interest in architecture and design

The new Website is designed to inspire people with an interest in architecture and interior design. With its modern design and built on Pimcore, the solution impresses both visually and functionally. Various project examples showcase the company’s broad portfolio. Users can examine the different finishes—an important feature that allows them to assess the size and texture of surfaces even online.

In addition, a demo kit was developed that allows users to feel and evaluate the surfaces through touch. Furthermore, a personalized e-newsletter solution regularly delivers application examples directly to the inboxes of B2B target groups.

Passion: From Customer Magazines to Films

The magazine *Finehard Cover* features editorial articles twice a year highlighting the product’s wide range of applications and technical advantages. The corporate video, produced by Dachcom, offers interested viewers a glimpse into the production process in Toggenburg.

Comprehensive Cooperation

For the bathroom furniture manufacturer Fraefel, Dachcom manages not only the Finehard brand but also the other brands Schweizerbad, Sellamatt, and Bagn’o.

As a result of the lockdown, working from home has become established worldwide practically overnight. With all its advantages, but also with many new challenges. That's why it's important to work in a clearly structured way at home and to take well-deserved breaks. Jura fully automatic machines can be found in offices all over the world and can of course also provide a delicious coffee break when working from home.

During the store closure, many specialist retailers offered their customers a home delivery service. Jura actively supported them with TV commercials and a Europe-wide online campaign. The idea: enjoy the good things about the office at home.

The result is four smiling moving-image subjects with tips on how life in the home office can be made more attractive. In addition, the "Home Office Ready" binder created a seal of approval that stands for quality, but also for flexible, contemporary distribution.

The current Bäderbaden project (Image: project.baederbaden.ch)

The agency, headquartered in Sursee, convinced the various committees in a multi-stage process with a strong strategy, a unique name, consistent branding and a creative campaign idea.

The new thermal baths in Baden, which will open in late fall 2021, will form the centerpiece of the new spa district. With its uniqueness, it is expected to exert a supraregional appeal and position the city of Baden once again as Switzerland's leading spa town.

"Fachwerk impressed against strong national competition with a strong brand strategy, a holistic brand experience, creativity and attention to detail. This holistic mindset reflects the spirit of the new thermal spa," says Nina Suma, managing director of ThermalBaden.

Daniel Kaczynski remains board member for Switzerland.

A novelty in the environment of communication associations: With the resolution of its general meeting on Thursday, the Content Marketing Forum e.V. (CMF) is now also opening up to the previous clients of its members, i.e. to companies that operate content marketing independently, and is accepting them as members of the association alongside agencies, publishers and service providers. This is one of the key points of a program with which the newly elected board team around Olaf Wolff, Executive Client Partner at Saatchi&Saatchi, wants to lead the association into the future.

"For some years now, we have been observing how professionally and comprehensively content marketing teams are set up in companies and positioned as strategic units of the communications departments," says Wolff. "We want to map content marketing along the entire value chain. It is a logical step for us to open up to companies in this sense."

Changes in the Executive Board

The previous chairman of the CMF, Andreas Siefke (PRH Hamburg), is not standing for re-election after 13 years of successful board work, ten of them as chairman, as are his deputy Christian Fill (Profilwerkstatt) and board members Holger Koenig (Koenigsfilm) and Karsten Krämer (C3). "It was a great time, but we think it's good to shuffle everything around," Siefke explains. "It was important for us to leave behind an orderly house that is well positioned organizationally and strategically. And that is certainly the case. Our thanks go to all members, companions, partners and sponsors, and of course to the board members who continue to be active and especially to the team in the office."

Kaczynski re-elected for Switzerland

Dr. Daniel Kaczynski (Swisscontent) was re-elected as board member for Switzerland. In addition to Wolff as chairman and Kaczynski for Switzerland, the new CMF board team consists of Peter Matz (Strichpunkt agency) as the new vice chairman and Stefan Fehm (C3) as the first assessor. Chris Höfner (HoCaX) was confirmed in her board mandate, as was the re-elected board member from Austria, Martin Distl (GroupM).

Focus on excellence

As one of its key tasks, the new board team has enshrined the expansion of services for members in its program for the next few years. "It's important to us to provide value to our members and support them in the industry environment," says Kaczynski.

The topic of excellence in content marketing is to be another cornerstone of the content: "We want to make the professional quality and expertise of our members even more visible to the outside world," explains Kaczynski. "With our broad spectrum of members, we are the experts in content marketing and will also position ourselves accordingly in the professional discourse."

At their Annual General Meeting on Wednesday, Somedia shareholders elected two new Board members, Catherine Mühlemann and Boris Berger, and confirmed the existing Board members in office. Catherine Mühlemann started her professional career at Swiss Television in 1994. From 1997, she was in charge of setting up the second channel SF2 and the programming strategy of both channels SF1 and SF2. In 1999, Mühlemann moved to the first Swiss private channel TV3 as co-founder and program director. In 2001, Catherine Mühlemann followed Viacom's call and took over the management of MTV Central. From 2005, she was also responsible for the TV business of the Viva Media Group. The former Swisscom board member is now responsible for an e-commerce platform as an entrepreneur and has been Vice President of Switzerland Tourism since 2017. The media manager is the mother of two children and lives in Interlaken and Berlin.

Boris Berger is the father of three children and lives in Weesen. He has been a member of the advisory board of the Ebner Ulm publishing group since 2014. After training as an interior designer at the Kunstgewerbeschule in Zurich and studying philosophy at the Free University in Berlin, Boris Berger completed further training as a graduate industrial designer. Since 1996, Berger has been active as a member of the management board, investor and founder for various companies including TopMail, Interim Excellence and Forum Executive in Europe.

The Somedia Board of Directors now consists of Hanspeter Lebrument (Chairman), Silvio Lebrument, Susanne Lebrument, Peter Lebrument, Andrea von Rechenberg, Catherine Mühlemann and Boris Berger.

In his new role, Alexander Kissler will be responsible for the NZZ-readers from the German capital. "I am delighted that we have chosen Alexander Kissler for the NZZ we were able to win him over. He is one of the most interesting voices in German-language journalism and an enrichment for our office," says Marc Felix Serrao, Head of the Berlin office. NZZ-offices.

Alexander Kissler has been responsible for the culture department at Cicerothe monthly magazine for political culture from Berlin. His political column "Kisslers Konter" appears regularly on Cicero.de. In addition to regularly moderating discussion panels and book launches, he has written numerous non-fiction books. His new book "Die infantile Gesellschaft. Ways out of self-inflicted immaturity" will be published by HarperCollins in September.

In order to NZZ-In order to further develop and further differentiate its offering for the German market, the editorial office in Berlin has been expanded in recent years and the digital product portfolio has also been continuously expanded. Since March, for example, the weekly newsletter "Der andere Blick" from NZZEditor-in-chief Eric Gujer is freely accessible to German readers. The German morning and evening briefings have also been available in a separate version since March - with a special focus on German topics. According to the press release, these measures are having an effect: the NZZ is growing continuously and organically in Germany - particularly with product offerings in the digital sector. Since the beginning of 2019, the total number of subscribers in Germany has doubled to around 24,000.