With their concept, marketer 20 Minuten Advertising and influencer marketing agency Picstars win the contract for a two-year content cooperation for the alcohol-free beers of the Feldschlösschen brewery. Under the motto "Free Feels Good", the segment of alcohol-free beers is to be brought into focus and its perception as a tasty, refreshing and natural lifestyle drink is to be strengthened.

The campaign, which was already launched in August 2020, includes various content measures in the 20-minute world as well as influencer marketing in addition to classic advertising.

In line with the target group, Swiss influencers Doris Flury, Janosch Nietlispach and Marion Kaelin were recruited as brand ambassadors, who regularly publish stories and feed posts about Feldschlösschen's non-alcoholic beers on their Instagram profiles. The concept is rounded off by targeted market research, the results of which will be used to optimize the further course of the campaign.

Apart from the short-lived coverage of the fire in Moria, refugees in need no longer dominated the front pages and lead stories of Western European media.

However, the humanitarian catastrophe around and on the Greek islands continues almost unabated. Although most people feel sympathy when confronted with the issue, hardly anyone feels responsible. "Someone will take care of it" is what many people think. You would have to assume that, after all, we are in Europe. The truth, however, is as bad as it is clear: almost nobody is helping. Governments are arguing and squirming, blaming each other.

This is where Heimat Zürich's idea comes in, which was implemented together with Florida Reklame from Berlin. The transnational initiative "Nothing will change by itself" is based on the insight that, unfortunately, nothing will change by itself. A film distributed as a teaser on social media leads to the campaign hub You-change-it.help, which is used to collect donations.

#YouChangeIt: The initiative gains additional reach by having committed celebrities link to the campaign hub on their social media channels in stories and posts.

"With 'Nothing will change by itself', we have launched an initiative for which we were able to apply our creativity and energy to an important and acute social issue," explains Nico Ammann, Head of Creative at Heimat Zürich. "We hope that this initiative is just as successful as the campaigns we create for our commercial clients on a daily basis."

All of the money raised will go to three NGOs, which will use it to cover the costs of volunteer aid workers. This enables them to take care of the things in refugee camps that official bodies are often unable to do: Safety, hygiene and other basic needs for a humane existence for helpless people.

The idea for the initiative came about following an appeal from the agencies' private network; Jörg Pannenbäcker, who is involved with various organizations in Greece, brought together the agencies Heimat Zürich and Florida Reklame for the project. The latter is the creative agency and advertising film production company of presenters Joko Winterscheidt and Klaas Heufer-Umlauf.

Florida Reklame, Heimat Zürich and Eg+ Düsseldorf, which was responsible for programming the website, financed all development, travel and production costs themselves. The film was shot in Greece.

Smaller companies offering goods and services, on the other hand, use a special business app from WhatsApp to respond to customer inquiries.

For larger companies, WhatsApp also offers an interface (API) for customer support systems or inventory management software instead of a smartphone app, which can be used to handle a larger number of customer requests.

WhatsApp Business grows

WhatsApp Business was launched in January 2018. Since then, the service has developed dynamically. According to WhatsApp, more than 175 million people now send messages to a WhatsApp Business account every day.

Among the service's first customers were Vodafone Germany and Spanish airline Iberia, which have so far mainly used WhatsApp chat to respond to customer queries.

WhatsApp Business' interface is also used by startups such as Twillo, MessageBird, Yalochat and Infobip, which use it to offer their own cloud communications platforms for their commercial customers.

WhatsApp COO Matt Idema said the Corona pandemic has made it clear that businesses need fast and efficient ways to serve their customers and make sales: "WhatsApp has become an easy and convenient resource during this time."

The task now, he said, is to expand the service. WhatsApp will expand the possibilities for consumers to find out about available products and make purchases directly from a chat, he said. (SDA)

The ETH AI Center sees itself as a pioneer for trustworthy, widely accessible and inclusive AI systems for the benefit of society. It brings together AI researchers from all ETH disciplines and departments and will partner with the best AI research institutions in Europe and beyond to accelerate progress, support start-ups and industry collaborations. It will also foster the next generation of AI researchers, leaders and entrepreneurs.

The logo illustrates several aspects of the new ETH AI Center: It visualizes the interdisciplinary character through the overlapping circles. These overlaps ensure dynamism and growth, represented by the modulation of the sizes. In addition, the AI community recognizes in the transparent overlapping of layers a reference to the layers in neural networks, a central element of artificial intelligence.

Clearly visible to everyone, the overall shape creates an association with the human brain. In this way, we combine the concept of intelligence with a focus on people. Because despite all the technology, people are at the heart of the ETH AI Center.

MySwitzerland.com wins the title of "Master of Swiss Web 2020" and is thus the deserved overall winner of the anniversary edition of the Best of Swiss Web Award Night. The project, commissioned by Switzerland Tourism, was implemented by Hinderling Volkart part of Dept and Unic.

MySwitzerland.com not only convinced many of the approximately 100 expert judges, but also the readers of Netzticker and the audience at the award night. In addition to the title "Master of Swiss Web 2020", the project also won gold in the categories "Creation", "Technology" and "Usability" and silver in the categories "Innovation" and "Marketing".

82 awards in eleven categories

Of the 375 projects submitted, 94 made it onto the shortlist. The jury of around 100 experts selected 12 gold, 29 silver and 41 bronze winners.

The 375 project entries for the award showed how broadly positioned the Swiss digital industry is. There is hardly a sector of the economy that is not represented. And it's not just the big names that dominate. The many small projects show the innovative power of the web industry.

Swissmilk.swiss wins the special "Best of .swiss" award

The special award "Best of .swiss" celebrated its premiere in this edition of Best of Swiss Web. The first buoy in federal red went to the Swiss Milk Producers SMP for the web presence swissmilk.swiss. The project, called "New Recipes for the Digital", was implemented by Hinderling Volkart part of Dept.

In the special category "Best of .swiss", the projects are judged on the basis of their craftsmanship, but also on whether they implement in their visual design and impression the characteristics of innovation, quality and reliability that are considered typically Swiss.

A tailored digital campaign picks up committed people who are just considering the idea of starting their own business, as well as those who already have both feet planted in the middle of self-employment.

324 video variants with striking, animated 3D lettering address a wide variety of industries and quickly get the message across: whether it's your own gelateria, your own car garage or your own trust office. The startup offer makes it easier for all founders.

The campaign can now be seen throughout Switzerland on all relevant digital and social channels. For optimal impact, people in the start-up phase are targeted and led from the offer to the benefits to the conclusion with clever retargeting.

Using a semantic algorithm developed by Ringier, the visibility of women in the online contributions of the media brands of Ringier and Ringier Axel Springer Switzerland is measured. This results in two objective key figures: Firstly, the "Teaser Score", which evaluates the visibility of women in images, headlines and titles. And secondly the "Body Score", which shows how often women and men are mentioned in the article text.

The online offerings of View, Observer, Balance, Cash, GaultMillau, Handelszeitung and Swiss Illustrated. For most of these titles, it was possible to include figures from 2018, so that the development can be viewed over time. The factor shows that the Handelszeitung recorded the biggest increase: It was able to increase the proportion of women in reporting from 17 to 24 percent.

Quantitative measurement - qualitative, individual measures

Beyond quantitative measurement, many newsrooms have taken individual measures and conducted more in-depth qualitative research. At Observer an internal analysis revealed that there is an unequal gender ratio in certain categories.

The Swiss Illustrated on the other hand, has focused on supposed details in the language and images and is developing a kind of guideline here. Project teams have been formed in all editorial departments to bring EqualVoice into everyday work. At View EqualVoice is also included in the reviews, and reviews of EqualVoice are regularly published.

The changes in detail

Founded in 2016, the digitally oriented agency near Zurich's Lochergut has new additions in the areas of creation, strategy, consulting and content. The latter has been headed by Julia Fischhaber since spring and has grown to ten people in six months. The expansion of the team underpins the increased demand for branded content.

"The last few months have also turned our planning upside down in many respects. Nevertheless, we have succeeded in implementing a large number of innovative projects together with our customers. In the course of this, we were able to further expand our team. We are very grateful for this," says Daniel Zuberbühler, Managing Partner and co-founder. Sir Mary's interdisciplinary team now numbers around 40 employees.

Jessica Do Amparo joins the content team as an experienced specialist. She was previously Marketing Manager and Key Account Manager at joiz, where she implemented branding entertainment formats, among other things. For the last four years, she has developed and produced content strategies for various clients abroad.

Jasmine Blötzer was previously Social Media & Community Manager at Farner and is now responsible for the UBS website as Content Consultant at Sir Mary. Annika Schmid previously worked in strategy at TBWA and Wirz and now also supports the content area as a content consultant.

Peter Stephen Blass joins Danfoss as Concept Creative Digital and was previously Engineer Project Leader. Torben Cording is a long-time digital expert. His previous positions include DDB, BBDO-Interone and most recently Cream Colored Ponies. The Hamburg native is now Senior Art Director. Kerstin Lezuch is the new Graphic Designer and comes from Rod, where she managed campaigns for the Federal Office of Public Health, Jobs.ch and 20 Minuten.

Timon Oberholzer developed digital products for his startup after his studies at the HSG and now strengthens the strategic output as Junior Strategist. He does this together with Alexia Siegwart as Strategy Assistant, who joins the agency from Jung von Matt/Limmat.

With Nadine Treml as Account Manager and Maurice Ziegler as Junior Account Manager, Sir Mary's consulting team is strengthened. Maurice comes from Virtue, where he looked after IKEA, among others. Nadine was previously Digital Account Manager at Scholz & Friends.

Goals, trophies, champagne and Gucci - that's about how you can describe the careers of Trudy Streit-Moser and Heidi Aebi after watching this cinematic portrait. The film tells their story as if women's soccer had been a mass phenomenon over the last 50 years, and as if Trudy & Heidi had become world stars.

Personalities like Georges Brégy and Bernhard Turnheer still go into raptures when they hear the names of Trudy and Heidi. They dominated the Swiss league at will. With their incredible performances, Trudy & Heidi even managed to make the public suddenly pay more attention and interest to women's football than to the men's game. It quickly became clear that these two exceptional talents were not going to spend their entire careers in Switzerland, and so what had to come happened, and Trudy signed a lucrative contract with FC Bayern Munich. From then on, luxury ruled: the champagne was exchanged for champagne and the coach from Adidas had to give way to one from Gucci.

Even if Trudy's and Heidi's palmarés were somewhat distorted and the two were not so much in the media spotlight: Their performance, and that of women in football in general, must be appreciated.

The campaign focuses on a curious, self-confident "little" personality who is looking for the right energy-friendly vehicle for her at the dealership. With the message "When you choose a car, you choose it for her," the spot advocates a sustainable purchasing decision. In this way, the coming generation should always be considered when making a purchase.

Interested parties can visit the website Consumption catalog.ch compare over 3,000 models easily and find their energy-friendly dream car. A purely digital media plan with OLV, Facebook, Google, native ads, and DOOH at gas stations picks up the target group from "on the road" throughout Switzerland in three languages.

Special exhibitions have a long tradition at the Spielzeug Welten Museum Basel. Every year, the Basel institution curates two to three special shows in addition to the permanent exhibition. "Denim - stylish, practical, timeless" is the name of the next exclusive special exhibition and is dedicated to the blue fabric and its crazy, diverse and captivating history. With around 125 exhibits, the exhibition takes visitors on a varied journey along the many facets of this fascinating material.

Yellow is responsible for the entire online and offline advertising of the special exhibition, as well as for media relations and all accompanying measures during the exhibition. Due to the travel restriction caused by Covid-19, a new virtual short tour of the special show developed. It enables the broad international community of the Basel museum to get an impression of this, as always, elaborately staged special exhibition. The results of Yellow's creative work can be seen in a broad mix of media.

75 guests visited the Isolutions premises with a view from the 9th floor of the Circle on Tuesday, October 13. For those who wanted, there was a Circle guided tour as a pre-program. FRZ President André Ingold then welcomed the guests. Josua Regez, Co-Founder and Partner of Isolutions, explained how the mindset shapes a company culture and thus enables constant adaptability.

"Digital and Culture Transformation" - Ueli Leutwiler, Head of Product Management Collaboration at Swiss Federal Railways SBB, provided insights into how SBB employees were accompanied on the new path. The metamorphosis of Testex, one of the oldest companies in Switzerland, was discussed by Testex CEO Serge Rolle.

Marianne Janik, CEO of Microsoft Switzerland, shed light on the aspects of corporate culture and technology from her perspective. In other words: What can companies learn from Microsoft? How is Microsoft Switzerland transforming itself and what does this mean for management and employees?