In the film "Nightmare in Appenzell", the spicy Appenzeller cheese goes to the substance: The secret recipe is betrayed. A jolt goes through the entire Appenzellerland, everyone is looking for the traitor. He has no choice but to flee.

Appenzeller cheese communication has long revolved around the secret recipe. Time and again, the brand and the agency tell stories in which someone tries to elicit the secret from the silent dairymen. And in each case, of course, the attempt remains unsuccessful. Because the secret of its taste is the capital of Appenzeller cheese. So it is only logical to tell this story in a different way.

For the realization, the creative nomads of Contexta were able to win the film production Stories and the young Swiss talents Flurin and Silvan Giger. The film was shot in the Appenzellerland, and the majority of the actors are real Appenzellers.

The film will go on air on Monday on various online channels in Switzerland and Germany. The launch will be accompanied by appropriate content on Appenzeller Käse's social media channels, including question games about the film and a competition.

Audi launched a new, global brand campaign at the beginning of October. The slogan "Future is an attitude" is intended to drive the transformation to sustainable and digital premium mobility. In addition, the focus is to be increasingly on human needs and values alongside technological progress.

The all-electric Audi e-tron models serve as the campaign's drawing cards. In moving images and print, natural light, warm colors and unconventional angles were used, in which people take a place in the foreground.

"The dedicated coordination of TV, print, digital and social media enables versatile visibility with high reach. Premium placements ensure optimum performance, while parallel mobile spots also reach second-screen users. Other digital special advertising formats with spot integration and large-format selection on premium environments guarantee the best possible placement of the message in our target group. Innovative interactive formats also enable the communication approach "Future is an attitude" to be experienced directly," explains Katharina Momani, Head of Marketing Audi Switzerland. On the new Progress Audi web platform, all content is brought together and users are offered further background stories.

The campaign can be seen in Switzerland from October to the end of December on TV, in ads, on large-scale online formats such as NZZ Video Wall and Watson Branding Day, interactive banners, InArticle videos, and on YouTube. Furthermore, broad-based communication is planned on the social media platforms Instagram, Facebook, LinkedIn and Pinterest. For dealer communication, email binders and advertisements have been created.

On Friday, the words "Heimatplatz" were emblazoned in blue and white on the boards of the VBZ bus stops on Zurich's Helvetiaplatz. The Heimat Zürich agency, located on Helvetiaplatz, is clueless about who is behind the guerrilla action: "We only drive cabs - but are currently in our home office. That's why we haven't seen it yet and haven't heard anything about it," the agency says.

But she wants to take a look at the next opportunity - probably around Easter 2021. The agency also feels honored that a square is being named after her: "It certainly sounds like a funny action at a time when the public space is rather slowed down.

However, the survey shows that well over half of PR professionals are paying more attention to their own health since the Corona pandemic and are focusing on sports and social contacts to counteract the stress of the job.

Permanent availability and parallel tasks

When asked whether they feel they have to be permanently reachable at work - even after work - 51 percent of communications professionals answered "Yes, definitely" (24 percent) or "Somewhat yes" (27 percent). Significantly more men state that they believe they have to be permanently available in any case (30 percent versus 19 percent women). A total of only 43 percent said "Rather no" (21 percent) or "No, definitely not" (22 percent) to this question.
Stress point multitasking

In addition to permanent accessibility, multitasking also ensures a high workload. Three quarters of the survey participants tend to work on several tasks at the same time under high time pressure and bear responsibility at the same time (77 percent). "Rather rarely" or "never" is the case for only 14 percent of respondents. The answers to this question also differed to some extent between male and female communications professionals: While 81 percent of the women surveyed said they were rather to very often responsible for too many tasks in parallel, only 72 percent of the men surveyed felt this pressure.

Interpersonal factors biggest stress triggers

The greatest stress for communications professionals is unreliable team members. 30 percent of respondents are stressed when they cannot rely on their colleagues. Women are significantly more stressed by unreliability than men (35 percent compared to 25 percent). Both genders feel almost equally under pressure when management provides poor leadership or tasks are not clearly defined. In each case, 27 percent of communications professionals cite this as a stress factor. Just under one in four PR professionals also feels stressed by too much work or technical problems (24 percent each).

Fewer communications professionals, on the other hand, are stressed by too much pressure or responsibility (16 percent). Too few staff, and thus more work for the existing team, also causes stress for only one in seven (14 percent).

More mindfulness since Corona

Covid-19 has caused many communications professionals to become more aware of their personal well-being. For example, 62 percent of survey participants say they are paying more attention to their health since the pandemic began than before. 28 percent continue to take the same care of their health as before the pandemic, and only 7 percent have taken rather or definitely less care of their health since then.

In terms of increased mindfulness, there are no significant differences between male and female respondents; women are a few percentage points ahead (65 percent), but the majority of men have also been paying more attention to their own health since the pandemic began (60 percent).

What do communications professionals do specifically to reduce professional stress and stay healthy? Most respondents rely on physical compensation through sports and social contacts. For 40 percent, exercise and for 37 percent time with family and friends are the most popular anti-stress measures. Hobbies or other leisure activities, in turn, help just over one in four survey participants to cope better with stressful situations at work (28 percent). Digital detox is the ideal way for one in five to switch off and wind down (22 percent). Communications professionals, on the other hand, rely less often on healthy eating (18 percent) or meditation (16 percent). Shopping is the most popular anti-stress remedy for a mere 2 percent of respondents.

Women relax more often with the help of Digital Detox than men (25 percent to 17 percent). As many as 4 percent of male communications professionals go shopping to relax, compared with just 1 percent of women.

Franz Hohler has collected the small and big stories that life writes in his scenes "ÖV". Where else do the most diverse people meet and spend time so close together than on public transport? Absurd acquaintances and heartwarming episodes take a loving and funny look at us.

Farner developed a large-scale poster and ad campaign promoting the piece of public transport with the familiar color codes of the VBZ streetcar lines.

In addition, irritation posters were hung at selected locations advertising the new "Bernhard Theater" stop, where the small and large dramas of public transport will take place in the coming weeks.

What has become established in Swiss retail in recent years has now also become a "booking event" at Goldbach: For Black Friday and Cyber Monday, the publisher and the advertising marketer are launching a special promotion.

For the second time already, the inventory owners via Goldbach are offering their advertising customers on a specially created Landing page limited offers at lower prices. There is a choice of over 20 media and advertising packages for TV, print & digital, online, OOH and radio. Depending on the offer, the publishers and their marketer Goldbach are offering discounts of up to 80%. The promotion starts at midnight on Black Friday and Cyber Monday.

The Huber family has made it her life's work to track down abused donkeys and give them a healthy life in dignity on her farm in Feldbach.

But that costs money. That's why Inhalt und Form went looking for ideas and, together with Eselhilfe Schweiz and with the kind support of APG and Twint, created an unusual poster that calls for donations in a simple way.

On Thursday, the Day of the Donkey, large carrot samplings including flyers and Twint codes were held at the main train stations in St. Gallen, Lucerne and Zurich. 18,000 carrots and 5,000 apples were distributed.

In addition to a headline, the poster in the shape of a carrot is also equipped with a Twint QR code. Passers-by can thus easily donate in passing and thus do something good. The work is already on display.

The digital event gathered more than 100 influencers from the beauty and lifestyle industry on Thursday and is one of the largest blogger and influencer events ever held in Switzerland.

Over 25 bloggers took part in each of the four daytime slots. From Contcept Communication's photo and video studio on Hardturmstrasse in Zurich, the new device, the Curl Styler Luxe C112E, was presented live to the participants. Contcept had conceived, organized and executed the event internally. Tobias Stahel was hired for the camera work.

This campaign reached over one million people in one day. Due to the current circumstances, the event was held in virtual form for the first time this year and had more than twice as many participants as the live events.

For the third time, the Crossmedia Award took place at the Samsung Hall as part of the Best of Swiss Web Award Night. The 14-member independent jury of experts, headed by Marco Taborelli, chose the "Migros Ice Tea Beats" campaign by Wunderman Thompson Switzerland.

Since music has been proven to influence the perception of taste, Migros used an interactive campaign by Wunderman Thompson Switzerland to challenge its young target group to create a new iced tea flavor. Using a "Sound & Video" mixer, young customers were able to create their own personal music video from iced tea ingredients on IceTeaBeats.ch. A digital mobile-first platform translated ingredients into beats and melodies, enabling endless flavor compositions that could be shared on social media platforms. From the digital compositions, four new iced tea flavors were selected and produced. These mixed up the shelves for four weeks and could be rated online. Voting and sales figures ultimately selected the new winning product: the new "Watermelon/Kiwi" flavor experience has been permanently available in the range since September 2019.

Silver for Thjnk Zurich, bronze for Heimat Zurich and PHD Media

In addition to the winning campaign, the second and third place winners were also honored at the Crossmedia Award. The Edelweiss Air campaign "Catch a Flight to Buenos Aires" by Thjnk Zurich received silver. Third place went to Bank Cler with its campaign "Zak. Banking only needs a smartphone", implemented by the agency Heimat Zürich and PHD Media Switzerland.

Audience Award for "Arosa Bärenland

For the first time, the audience award was also presented this year. For several weeks, the Swiss advertising industry was able to vote for their favorite campaign. Almost 1600 people cast their vote. The clear winner is the likeable Arosa Bärenland with 18 percent of the votes.

"As a BFP partner in the Swiss market, we allow ourselves to break new ground with composure and creativity - especially in times of crisis," says BFP co-founder and event and marketing specialist Peter Plan in a statement explaining the intention of the new communications agency. With exact listening, creative ideas and goal-oriented conversions challenges on customer side are to be mastered and solved lastingly as well as profitably.

Peter Plan and Danny Fässler have been implementing a wide variety of event and exhibition projects throughout Switzerland and abroad with Event-ex for around 10 years. In addition to creative event appearances for clients such as Swiss Post, Rega, Delinat and BMW Switzerland, they also organize public trade fairs such as the Slow Food Markets and the Cultura Suisse trade fair.

With their agency Borowski+ für Wort und Bild, Zurich, the brothers Andi and Thomi Borowski have been implementing campaigns and projects in the areas of graphic design and communication for more than 10 years for clients such as Kulturprozent/Migros Zurich, cities such as Opfikon, Kloten or Wangen Brüttisellen, as well as for clients such as the Academic Sports Association Zurich or Graubünden Tourism.

Together, the four entrepreneurs now form a combined force as BFP partners, which, with maturity and creativity, results in a constellation that has proven successful in many joint projects.

The new streaming platform focuses on the whole of Switzerland. SRG content can be used more easily and personalized across language borders by means of subtitling.

The launch will take place as part of the Geneva International Film Festival (GIFF). Direct access to Play Suisse will be facilitated in particular by the technical partnership with Swisscom Blue TV. As a launch partner of Play Suisse, Swisscom will place the platform in its Blue TV app store, thus increasing its visibility.

Talks are underway with other telecom and Internet providers as well as cultural platform partners. In addition, Play Suisse will be available on Playsuisse.ch as well as on iOS and Android mobile platforms from November 7. The number of platforms on which Play Suisse will be available is to be successively expanded.

According to the study, the diversity of female roles in German streaming offerings also leaves a lot to be desired. Women are not only seen less frequently, but are mostly young and slim. 49 percent of their roles are in romantic formats. The report by the University of Rostock, funded by the Film- und Medienstiftung Nordrhein-Westfalen, the Malisa Foundation and ZDF, states that they pursue professions that "emphasize their emotional competence"

"The study shows once again how important it is to confront perceived truths with facts," explains Maria Furtwängler, actress and co-founder of the Malisa Foundation. It is a shame that the public still has to do without female role models.

The survey also showed that 89% of the central roles in German productions are played by people of white skin color. None of the main characters in the series surveyed were black or Asian, with the remaining eleven percent belonging to the Middle East.

For the study, the University of Rostock examined almost 200 series from Netflix, Amazon Prime, Sky and TNT Germany that were released between January 2012 and July 2019. (SDA/swi)