AGENCY GROWTH Agencies are often faced with the challenge of scaling up their operations. However, success often fails to materialize, usually due to insufficient knowledge about their own potential. The project software provider Troi provides valuable tips on how to make the growth project a success with its "Troi Knowledge" competence series. (more…)
Talk about it - no matter how
Editorial
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April 23, 2014
STATE OF THE ART From "Stop Aids" to "Love Life Stop Aids" to simply "Love Life" - the well-known preventive campaign has made an impact, both in the healthcare sector and in the marketing world. In 2006 it was the campaign of the year, this year the ADC jury awarded it an Evergreen Cube. (more…)
Social media and law: practical knowledge for companies
Editorial
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April 22, 2014
More and more companies are using social networks such as Facebook, Twitter and the like to communicate with the outside world. The book "Social Media and Law" by Carsten Ulbricht shows which legal aspects you should pay attention to. getAbstract has taken a close look at it and evaluated it according to feasibility, degree of innovation and style. (more…)
Further training in marketing: market dictates content
Editorial
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April 22, 2014
MARKETING TRAINING Learned yesterday, refreshed today to be ready for tomorrow. Continuing education programs must be constantly renewed and adapted to current challenges. This is especially true for the discipline of marketing. (more…)
Everyone lives from the fact that he sells something
Editorial
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April 18, 2014
SWISS MARKETING The Schaffhausen Marketing Day took place for the sixth time on April 8. Under the motto "Sales - a look back to the future", information was provided through presentations and workshops. (more…)
NZZ leading Swiss newspaper on Twitter and Facebook
Editorial
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April 17, 2014
SOCIAL MEDIA A study on the social media presence of 31 German-language newspapers shows that the NZZ can count on many fans and followers and is in an excellent position in an international comparison. Blick and Tagesanzeiger score highly in terms of interactions. (more…)
Information is the key resource
Editorial
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April 16, 2014
DIGITAL The "Digital is not trivial" series of articles by Christoph Oggenfuss* enters its fifth round. His interview partner is Anne Stringfellow, Ph.D. Associate Professor of Marketing, Thunderbird School of Global Management in Glendale-Arizona. (more…)
Online advertising still enjoys little positive resonance among young people
Editorial
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April 16, 2014
YOUTH MARKETING A survey of young Swiss people shows that online advertising meets with little acceptance. QR codes are rarely used and business platforms are avoided. Facebook, on the other hand, is still popular. (more…)
Data and content for online success
Editorial
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April 15, 2014
DIGITAL How is online advertising delivered to the right users? Which channels do companies use to best reach their customers? And what does it take for a successful e-business? Visitors to the Swiss Online Marketing trade fair received a wide range of answers and a comprehensive overview of the market.(more…)
More value - The art of being in demand
Editorial
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April 15, 2014
BOOK TIP "Selling is human" - this is the original title of the book "Mehr Wert" by Daniel H. Pink. With this book, the author wants to show a new perspective of the salesperson, because the bad image of the salesperson is long outdated.(more…)
"People don't talk positively enough about radio"
Editorial
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April 11, 2014
SPARTENRADIO Hans-Ueli Zürcher from "The Cover Media" talks in an interview about negative messages for the genre, about special interest stations, successful and less successful radios - and raves about the medium as a "great advertising medium". (more…)
Swiss surf on the go, love blogs and rarely use QR codes
Editorial
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April 10, 2014
WEB APPLICATIONS A study shows that the Swiss often go online while on the move and gather information online before making a purchase. Blogs are also gaining in importance, but QR codes are rarely used. (more…)
