MEDIA Switzerland's only evening newspaper is becoming a daily newspaper for once. On Friday, April 10, Blick am Abend will be published in the morning for a change. (more…)

TRUSTED BRANDS Concern about the global environmental situation is growing significantly in Switzerland. This is shown by the latest «European Trusted Brands 2015» study conducted by the media and market research company Reader’s Digest. The study also identified the brands that enjoy the best reputation among Swiss consumers when it comes to environmental protection. (more…)

The Bernese Oberland offers a breathtaking panorama.The impressive natural and mountain landscape in the Bernese Oberland, the convenient location in the heart of Europe, a large number of hotels of all categories with over 3,500 beds spread from Thun, along Lake Thun to Interlaken - there is a suitable location for every requirement.InterlakenInterlaken can look back on over a hundred years of tradition as an event location. Thanks to the merger of the Destination Interlaken with the Thun-Lake Thun region, the range of venues has been expanded and there is now something to suit every requirement. The various rooms offer the perfect ambience for congresses for up to 1,500 participants, seminars, meetings, conferences, banquets and weddings against a breathtaking natural backdrop with views of the Eiger, Mönch and JungfrauMajor congresses in Interlaken

The Congress Center Kursaal is a popular venue for congresses and offers space for over 1,500 people.The compact size of Interlaken allows congress participants to walk to the Congress Center Kursaal. The modern architecture of its auditorium provides the perfect contrast to its historic halls. The total event space of 5,000 m2 with a capacity of over 1,500 people at the Congress Center Kursaal Interlaken is suitable for practically any type of event. The on-site offer is complemented by the ten well-equipped seminar hotels, as well as the other hotels with over 3,500 beds in all star categories, most of which are within walking distance.Insider tip Thun & Lake Thun

The Hotel Eden Spiez has a meeting room with an impressive view.Even in the tranquil and cozy town of Thun, many of the locations are within walking distance. Thun lies at the lower end of Lake Thun and is only a twenty-minute drive or train ride from Bern, making it the gateway to the destination of Interlaken. In addition to the attractive seminar hotels with good infrastructure, the Stockhorn Arena, the football stadium of FC Thun, the Culture and Convention Center and the Thun Expo offer plenty of space for larger events, while other great seminar accommodation in Oberhofen, Spiez and Merligen on Lake Thun offer promising seminar options in the immediate vicinity of the lake.Conferences with an experiential character

Team spirit can be strengthened by building rafts together.However, all the locations in the Destination Interlaken and the Lake Thun region have something in common: work can be combined with pleasure without too much effort, and an event in the Destination Interlaken offers a unique experience with breathtaking views and exciting activities. The fascinating mountain and nature world with Lake Thun and Lake Brienz offers connoisseurs, nature lovers, water rats, summiteers, adventurers, action enthusiasts, cave explorers, dreamers, simply the right supporting program for everyone.What could be more relaxing than leaving your business thoughts to the breeze for a moment on a boat trip and simply switching off, or experiencing the congress destination from above during a helicopter flight and then even playing a golf ball over the glacier ice, getting to know your work colleagues better in an amusing team-building event or diving into dark caves with them in order to have a clear head again afterwards. Whether on water, on land or even in the mountains - in this fascinating environment, everyone gets their money's worth in order to recharge their batteries in addition to the intensive activities during a meeting - all this is possible 365 days a year. www.interlaken-congress.ch

BOOK TIP The book "Power Pricing for Banks" provides an insight into the power pricing of banks and savings banks and shows how they use it to gain a competitive edge. (more…)

DIRECT MARKETING Although the Internet has replaced many forms of advertising, the product brochure remains an indispensable direct marketing tool. Many companies continue to use them to target their customers—as is the case with Camille Bloch. (more…)