TWITTER 60 percent of the followers of the official Twitter account of FIFA, the world soccer federation, are either fake or inactive. This is according to a recent study by the digital marketing company Elrelo. (more…)
The "Packaging Art House" as an art object
Editorial
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June 16, 2015
FACHMESSE Art as a packaging concept offers space for unusual brand presentations as part of the packaging events "Packaging Innovations", "Empack" and "Label&Print" in Hamburg, Hanover, Zurich and Vienna. (more…)
TeleZüri Talks About Sex
Editorial
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June 16, 2015
MEDIA Open, direct and from real life: In the new talk show "Apartment 6" on TeleZüri, host Dominik Widmer and Blick sex advisor Caroline Fux talk about what really moves the Swiss about sex - or not. (more…)
Handelszeitung with new news app
Editorial
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June 16, 2015
MEDIA Under the name «HZ kompakt,» Axel Springer Switzerland is launching the Handelszeitung’s news app for iOS and Android smartphones. The app will focus on topics such as business, the stock market, technology, and politics. Branded content is also planned. (more…)
Negotiate to Win
Editorial
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June 16, 2015
BOOK TIPIn the book *Negotiating to Win*, author Kurt-Georg Scheible explains how to systematically prepare for a negotiation and why it is so important to negotiate as equals. (more…)
A lot of advertising for household items
Editorial
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June 16, 2015
ADVERTISING MARKET Advertising spending in the Swiss media continued to decline in May. Last month, advertising spending totaled 419 million Swiss francs (gross)measured. This is shown in the new report from Media Focus.(more…)
The magazine that awakens longing
Editorial
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June 15, 2015
MEDIA The new "Valais" magazine from Valais/Wallis Promotion in cooperation with Ringier will be published for the first time on June 15. Captivating pictures, exciting reports, tips for excursions and personalities who shape the Valais are intended to show the diversity of the Valais. (more…)
"Digital meets CRM"
Editorial
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June 15, 2015
CRM More than 430 participants from 30 countries—mostly in Europe—gathered in London for the 16th Gartner CRM Summit. The event highlighted that digital transformation also plays a crucial role in the CRM sector. (more…)
Six tips for increasing efficiency in product data marketing
Editorial
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June 15, 2015
PRODUCT DATA MARKETING is more present than ever before. However, if you take a look at the planning of such campaigns, many retailers are still missing out on the potential in this area. Feed Dynamix has summarized the most important rules for efficient product data marketing. (more…)
Eichhof seeks new Central Swiss tradition
Editorial
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June 12, 2015
CULTUREAnyone who practices a traditional custom from Central Switzerland can participate. The representatives of traditional customs are looking for a new custom.(more…)
Presentation of the Crossmedia Award
Editorial
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June 12, 2015
CROSSMEDIA AWARD Out of 34 submitted campaigns, the Y&R Group Switzerland emerged victorious with its campaign „I am: Compliments for Switzerland.“. (more…)
New name for association bsw
Editorial
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June 11, 2015
AGENCIES On June 10, the association of leading Swiss agencies, bsw leading swiss agencies, decided to change its name. The board of directors has also been reorganized. (more…)
