Handelszeitung with new news app
MEDIA Under the name «HZ kompakt,» Axel Springer Switzerland is launching the Handelszeitung’s news app for iOS and Android smartphones. The app will focus on topics such as business, the stock market, technology, and politics. Branded content is also planned.Thanks to large-format photos, graphics, videos, social media content, maps, compact texts and intuitive navigation by simply swiping, the news app is particularly user-friendly. Users can be notified of important events via push notifications. The app is equipped with a comment and survey function and allows users to "share" interesting content via various social media channels such as Twitter, Facebook and Whatsapp or e-mail and SMS.With this new launch, Axel Springer Switzerland is systematically continuing the expansion of its digital offerings. After a free test and development phase, the app will receive additional exclusive functions and can be subscribed to for a fee via various in-app offers. There are special integration options for advertising customers using branded content. The exclusive launch partner is Audi Switzerland with a campaign for the Q7.impressions of the app:
