Presentation of the Crossmedia Award

CROSSMEDIA AWARD Out of 34 submitted campaigns, the Y&R Group Switzerland emerged victorious with its campaign „I am: Compliments for Switzerland.“.Jury president Marco Taborelli and Goldbach Group CEO Michi Frank, together with presenter Gülsha Adilji, presented the 11th Crossmedia Award in front of the assembled Swiss advertising industry. Of the ten campaigns that made it onto the shortlist, the Y&R Group particularly impressed the jury. "The winner is characterized by a simple, yet very touching message. The idea of beautifying Switzerland with compliments and thus advertising beauty products was innovative and well networked across the media." The independent jury of experts awarded a total of three campaigns with the Gold, Silver and Bronze trophies: Gold:Campaign: Migros - I am: Compliments for SwitzerlandClient: Federation of Migros CooperativesAgency: Y&R Group Switzerland

Silver:Campaign: Samsung - Alpha Cover ShootClient: Samsung Electronics Switzerland GmbHAgency: Serranetga

Bronze:Campaign: SEATS FOR SWITZERLAND 2014/15Client: Swiss International Air Lines AGAgency: Publicis Communications Schweiz AG

The winners of the special prizes also received a trophy: Best in Mobile:Campaign: Samsung - Alpha Cover ShootClient: Samsung Electronics Switzerland GmbHAgency: Serranetga Best in Social Media:Campaign: SEATS FOR SWITZERLAND 2014/15Client: Swiss International Air Lines AGAgency: Publicis Communications Schweiz AG Best in Video:Campaign: Zürich TourismClient: Zürich TourismAgency: Wirz Werbung AG On www.crossmediaaward.ch you can see not only the winners but also all the campaigns that made it onto the shortlist.