Cannes: Swiss winners
CANNES LIONS FESTIVAL Out of 474 Swiss entries, about 10 made it onto the shortlist. The Saatchi & Saatchi agency can consider itself the big winner. (more…)
Author: Editorial
What is Mood Marketing?
MOOD MARKETING At the next Marketing Natives Switzerland event on June 29 at Kaufleuten, everything will revolve around mood marketing. Two experts will talk about their experiences and present cases. (more…)
The third age of marketing
DIGITAL At the Cannes Lions Festival, there is much discussion about the future of marketing. The focus is on digital innovations. Andy Hobsbawm from Evrythng presented one of them. (more…)
The 15 biggest trends in e-commerce
E-COMMERCE What are the most important trends in e-commerce? The E-Commerce Report Switzerland 2015 shows the current developments in Swiss e-commerce from a provider's perspective. (more…)
Six steps to inspiring content
CONTENT MARKETING The relevance of content marketing is undisputed among marketing managers, but measuring its success is difficult for most. With a test of exemplary campaigns among consumers, Yahoo has found out which steps lead to successful content marketing. (more…)
Corpmedia launches its own edutainment video blog
VIDEOS The storytelling agency Corpmedia is launching its own video blog called CorpCast. On this channel, Timo Wäschle, owner and managing director of the Zurich agency, provides insights into the world of moving image communication in short videos and reveals tips and tricks for good visual storytelling. (more…)
swiss radioworld offers new forms of advertising
RADIOWERING Swiss Radioworld now offers the opportunity to draw additional attention to a commercial by placing it as a standalone spot at the beginning or end of an ad block. This expanded advertising offering also opens up new creative possibilities. (more…)
Cannes: the Swiss Lions
CANNES LIONS FESTIVAL The first awards were presented on Monday, June 22. And the first Swiss winner is among them. There are also some Swiss Lions among the nominees today. (more…)
Apps conquer the business world
B2B APPS There is a world outside the App Store and Google Play, a large, invisible one that is constantly growing: the world of business-to-business apps. Development is rapid and brings many original ideas. (more…)
662 marketing professionals awarded
MARKETING EXPERTS On Saturday, June 20, 2015, the federal certificates of marketing specialists were presented at the KKL Lucerne. 662 young talents could take over their brevet, which distinguishes them as competent marketing specialists. (more…)
Digital Darwinism - the usual "suspects" are of little help
DIGITIZATION As part of the series "Digital - walk before you run", Christoph Oggenfuss* talks to Karl Heinz Land - Digital Darwinist & Evangelist, about the struggle for survival in the new digital world. (more…)
How disruptive innovation is created
INNOVATION Christoph Keese, manager at Axel Springer and bestselling author, explained at the Swiss Start-up Factory in Zurich how disruptive innovation is created. (more…)