New name for association bsw

The new managing director Catherine Purgly mti the new board members Lars Holthusen (left) and Martin Kessler.President Geri Aebi opened the 80th general meeting of the bsw leading swiss agencies with a review of a successful year. Things are going well for the leading agencies in Switzerland. They continued to be on the upswing in 2014. It is not yet clear whether the trend will continue this year. That depends primarily on how advertising clients can adjust to the new exchange rate. However, Aebi adds that he is optimistic that companies will want to orient themselves to safe values, especially in difficult times. These secure values are offered by the bsw agencies.bsw leading swiss agencies, which unites the leading agencies in Switzerland and regularly monitors the performance of its member agencies in a consistent manner, only accepts new members after a thorough examination. In this way, the association aims to ensure a high standard of quality and guarantee investment security for advertising clients.To ensure that this remains the case, bsw leading swiss agencies again held a series of further training seminars and workshops for its members last year.In addition to the normal statutory business, the General Meeting approved:Name change to "LEADING SWISS AGENCIESThe communications industry, which is changing at breakneck speed, is also having an impact on the agency landscape. Agencies from non-classical communications disciplines are now active in the traditional area of bsw agencies. Such agencies, which do not see themselves primarily as advertisers but as communication service providers, are dependent on being able to orient their activities to generally applicable rules or standards in order to run their business profitably.Such standards are usually drawn up by industry associations and anchored in the market. bsw leading swiss agencies has agreed to develop and implement such standards for agencies from non-classical disciplines as well, and to safeguard the interests of all communications agencies. bsw leading swiss agencies is therefore changing its name from the Association of Advertising and Media Agencies to the Association of all leading communications agencies in Switzerland from a wide range of disciplines, and is changing its name to "LEADING SWISS AGENCIES".New structure in the Executive BoardWith the opening of the association, the board of directors is also newly composed. In addition to 8 representatives from advertising agencies and 1 representative from a media agency, 2 representatives from digital agencies and 1 representative from a corporate agency will be on the board.Three new personalities on the board of LEADING SWISS AGENCIESLars Holthusen, Partner and Business Unit Manager at Namics 13, and Maurizio Rugghia, Managing Director and Partner at Serranetga, were elected to the Board as representatives of the digital agencies. Holthusen has been a business unit manager at Namics 13 since 2008, while Rugghia has been a managing director at Serranetga since 2001. Martin Kessler, founder and co-owner of the branding and design agency Process, was elected to the board as a representative of the corporate agencies.Andreas Widmer, CEO of Y&R Group Switzerland, stepped down from the board. He was awarded the gold pin of honor for his great services.Catherine Purgly succeeds Peter LeuteneggerThe announced change in the management of the bsw will be completed on the date of the general meeting: Catherine Purgly will take over the responsibility for the management with immediate effect and will replace Peter Leutenegger, who had been in charge of the bsw office since 2011.In her new role as managing director, Catherine Purgly wants to further advance the work of her predecessor, the qualitative profiling of the bsw and its members. Training, profiling and a clear stance in the market should help to further expand the already existing lead of the bsw members over their competitors.