Wanted: the best Swiss apps

Editorial - July 1, 2015

BEST OF SWISS APPS is entering its third round. Projects can now be submitted in twelve categories for this year’s competition. We are looking for apps that have been newly created or revised in the last twelve months, or that will be developed in the coming weeks. (more…)

Innovative dialog marketing

Editorial - June 30, 2015

BOOK TIP In the book "Innovative Dialog Marketing", author Vera Hermes explains why it is still worth investing in dialog marketing. She also explains how the effectiveness of advertising can be measured and which digital media are particularly suitable for this. (more…)

Added value through professional price management

Editorial - June 30, 2015

PRICING Structured pricing models benefit both the company and the customer. How exactly this works will be discussed at the Swiss Pricing Forum entitled "Added value through professional price management". This will take place on September 16, 2015. (more…)

Small talk for hosts: 6 tips

Editorial - June 30, 2015

COMMUNICATION Conferences and events are a company's flagship. Even if a sophisticated supporting program and excellent buffet have been provided, this is not enough to make events a success in terms of communication. (more…)

The WTC with new branding

Editorial - June 30, 2015

BRAND Modern, fresh, international: this was the claim of the new branding concept for the World Trade Center Zurich. It was developed by Frontwork AG. (more…)

Graubünden kidnaps city dwellers

Editorial - June 29, 2015

DESTINATION The Graubünden Ferien tourism organization lured commuters into the mountains with a surprise campaign at Zurich main station. Via Live video transmission On an ePanel, a typical Grisons man invites you to his village. (more…)

Beyond traditional advertising

Editorial - June 29, 2015

MARKETING At the Cannes Lions Festival, prizes were awarded, speeches were given and works were exhibited. The latter included a special exhibition that stood out from the rest. "Act Responsibly" showed that advertising has the power to stand up for the planet and for people. (more…)

How to select a suitable PIM system

Editorial - June 26, 2015

PIM A modern product information management system (PIM) enables companies to centrally manage all available information on an item and thus ensure consistent product presentation across all channels. (more…)

Orange becomes Salt Cinema

Editorial - June 26, 2015

EVENTS Switzerland's most popular open-air cinema on the Zürichhorn in Zurich is keeping its naming sponsor, but changing its name along with it. (more…)

Swiss Marketing wants to grow again

Editorial - June 26, 2015

ASSOCIATIONS At the Swiss Marketing delegates' meeting, Uwe Tännler, who has been President of the Association for nine years, and the entire Board of Directors were re-elected for the next three-year term of office. (more…)

The Swiss castles

Editorial - June 26, 2015

17 castles and palaces of cultural tourism importance from three language regions of Switzerland have jointly founded the Swiss Castles Association. (more…)

Successful CEOs as brand ambassadors

Editorial - June 25, 2015

BRAND CONGRESS Authenticity and credibility are basic requirements for strong brands. In addition, passion must be displayed in order to arouse emotions in customers. This is the conclusion of the speakers at the Swiss Brand Congress. (more…)