Cannes Lions Festival - The Overview

Editorial - June 22, 2015

CREATIVITY The advertising industry's largest international creative festival has opened its doors. Within a week, the world will be showcasing its creative advertising projects. And MK will be there live when they are honored with the Cannes Lions Award. (more…)

How Much Switzerland Spends on Media

Editorial - June 22, 2015

MEDIA In 2014, Switzerland as a whole spent 10.4 billion francs on media. This includes spending on newspapers and magazines as well as their digital offerings, spending on books, movies, radio, television, electronic devices, and IT and telecommunications. Compared to the previous year, the media budget fell by 1.1 percent. Revenue from print subscriptions remained largely stable in 2014. (more…)

Successfully capitalize strong brands

Editorial - June 22, 2015

BOOK TIP In the book *Growing Through Brand Alliances*, author Jörn Redler explains the potential and mechanisms of brand alliances, as well as the process of brand alliance management. (more…)

ricardo.ch finally has a "responsive design"

Editorial - June 18, 2015

RESPONSIVE DESIGN: ricardo.ch and autoricardo.ch are getting a makeover for the mobile era—the entire shopping experience on both platforms now features a „responsive design“ and automatically adapts to the customer’s device. (more…)

Customer Service: The Next Generation

Editorial - June 18, 2015

CUSTOMER The Yukon-Daylight Trend Survey highlights which customer service factors shape companies' business models. The results will be the highlight of the event on September 23. (more…)

The Swiss Brand Landscape in Flux

Editorial - June 18, 2015

BRAND At the Swiss Brand Congress on June 18, the seventh edition of the Swiss Brand Poster was unveiled. It provides an overview of the 650 most relevant Swiss brands. The poster is complemented by an online platform. (more…)

Six tips for communicative survival in everyday life

Editorial - June 18, 2015

COMMUNICATION «Club 55,» the association of European marketing and sales experts, has welcomed a new member. Stefan Häseli is a communications trainer and, upon joining, gave a presentation on the topic of "Communicative Survival.". (more…)

Translation-Probst AG celebrates its anniversary

Editorial - June 18, 2015

TRANSLATE Together with clients, partners, and employees, the Winterthur-based language service provider, Translation Probst, looked back on the past ten years at Restaurant National. (more…)

Mammut - balancing act between the old and new world of communication

Editorial - June 18, 2015

DIGITIZATION As part of the series «Digital – walk before you run,» Christoph Oggenfuss* speaks with Rolf G. Schmid, CEO of Mammut Sports Group, about the Swiss manufacturer’s digital transformation. (more…)

Stagnating sales for the Swiss packaging industry

Editorial - June 17, 2015

PACKAGING According to statistics from the Swiss Packaging Institute (SVI), the Swiss packaging industry, comprising 235 companies, recorded slight growth of 0.4% compared to the previous year. Trends vary depending on the packaging material. (more…)

Vacation experience right from the booking stage

Editorial - June 17, 2015

VACATION PLANNING With the opening of its concept store at the Glattzentrum in Zurich-Wallisellen, TUI Suisse has reached a milestone in the world of travel agencies. The industry, which had been written off, aims to bring customers’ vacation dreams within reach through a combination of virtual inspiration and personalized advice. (more…)

Doodle expands free basic version

Editorial - June 17, 2015

SCHEDULER You can also use Doodle to plan events that last several days. The possibilities range from conferences and workshops to school field trips and vacation plans with friends. (more…)