FIFA: 60 percent of Twitter followers fake
TWITTER 60 percent of the followers of the official Twitter account of FIFA, the world soccer federation, are either fake or inactive. This is according to a recent study by the digital marketing company Elrelo.
FIFA's Twitter account currently has 6.89 million followers.One possible reason for the high number of fake accounts and inactive users: FIFA could have paid for more followers. 550,000 of the 6.89 million followers of the official FIFA account on Twitter are fake, while 3.7 million have turned out to be inactive, according to the report. According to further findings, over 60 percent of the Twitter followers of the still FIFA President Joseph Blatter are also fake or inactive. According to Elrelo founder Robert Illidge, it is impossible to say for sure whether the fake followers have been bought or are the result of spammers.Easy follower purchaseIt is relatively easy to generate followers in dubious ways with the help of "service providers". Another possibility is that the high numbers are the result of spammers or marketers who specifically follow influential accounts in the hope of gaining followers themselves in return.
