MARKETING DAY At the 17th Brand and Marketing Day, eight exciting speakers will take a close look at the love-hate relationship between people and brands - and reveal how to build, maintain and spice up long-term relationships to the right degree.(more…)
Posting at the right time on Facebook and Twitter
Editorial
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September 10, 2015
SOCIAL MEDIA When is the best time to post on Facebook or Twitter? This question is on the minds not only of the social media departments at large companies but also of all those users who want to strategically grow their follower count. (more…)
The blueprint for digital change
Editorial
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September 10, 2015
BOOK TIP In the book "The blueprint for digital change", author Alan Trefler explains what the new generation of customers wants, what happens if you disappoint them and how a company can prepare for this generation.(more…)
Focus on consumer types at the Media Research Day
Editorial
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September 10, 2015
MEDIA RESEARCH At its 19th Swiss Media Research Day, the WEMF focused on consumer types relevant to advertising and invited experts to speak on the topic. A special award was also presented to mark the organization’s 50th anniversary. (more…)
Designing a streetcar together
Editorial
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September 10, 2015
CROWDFUNDING What may be the biggest collective art project of the year has begun. The Fotitram is a project that everyone can actively help shape: An entire VBZ tram will be decorated with photos and messages! The initiative aims to showcase how diverse and livable Zurich is. (more…)
Large format digital display project in Zurich
Editorial
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September 10, 2015
DIGITAL SIGNAGE Neo Advertising and Amavita launched a digital display pilot project at Zurich's Stadelhofen train station on September 3. The 93-inch display set up in the shop window aims to reach travelers effectively.(more…)
Five tips for a better app store ranking
Editorial
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September 9, 2015
ONLINE RETAIL Connexity offers tips on how online retailers can improve their rankings in the App Store and thus be well-positioned for the upcoming holiday shopping season. (more…)
Digital revolution finds its way into Zurich cabs
Editorial
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September 9, 2015
DIGITAL SIGNAGE In over 200 cabs in the greater Zurich area, the new and interactive advertising medium "TaxiScreen" offers passengers entertaining advertising, news and, last but not least, free Wi-Fi. (more…)
A magazine by and for young people
Editorial
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September 8, 2015
MEDIA Tize.ch is an online magazine where young people write for their peers. (more…)
B2B reference work from Kömedia
Editorial
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September 8, 2015
B2B REFERENCE WORK At the end of August, *Kö. – Das Branchenbuch* was published for the 19th time. This annual publication by Kömedia AG has been shaping the Swiss media landscape for nearly two decades. After all, it is the most comprehensive and up-to-date B2B reference work in the country. (more…)
Interactive moving image campaign for Granini
Editorial
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September 8, 2015
VIDEO CAMPAIGN Real-time advertising, video, and interactivity are currently hot topics in online advertising. With a programmatically delivered, interactive video campaign for their client Granini, GroupM and Stailamedia are demonstrating that these international trends have also taken hold in Switzerland. (more…)
National community music project by 20 Minuten and Coop
Editorial
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September 8, 2015
COMMUNITY What does Switzerland actually sound like? 20 Minuten and Coop want to answer this question in the fall of 2015 and are launching the community music project «This Is What Switzerland Sounds Like.».(more…)
