SURVEY In the course of digitalization, a rethink is also required in marketing. But what does successful digital marketing look like? And what are the biggest stumbling blocks? Your opinion is needed! (more…)
Wearables as a shopping tool
Editorial
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September 22, 2015
E-COMMERCE Owners of wearables are very interested in using their smartwatches, fitness wristbands or data glasses to make mobile purchases, orders or bookings. This is the result of a study by Fittkau & Maass Consulting.(more…)
Living room ambience in the station
Editorial
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September 22, 2015
RAILSHOW As part of the E-Shift campaign, SBB launched a rail show with stops in Zurich, Basel, Bern, Geneva and Winterthur. A spacious lounge with a living room atmosphere was set up. There, interested customers were given advice on how easy it is to buy a MobileTicket. (more…)
"62a": New branding and design magazine
Editorial
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September 22, 2015
BRANDING Zurich-based brand agency Process celebrates its 20th birthday and publishes "62a", a new branding and design magazine with stories, interviews and background information. (more…)
The best annual reports 2015
Editorial
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September 21, 2015
ANNUAL REPORTS 15 The overall winner of the Swiss annual report rating is Holcim. The company not only made it into the top twelve of the year at the first attempt, but also took first place thanks to its completely revamped visual appearance. (more…)
Major merger of cinema marketers
Editorial
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September 21, 2015
CINEMAKING Publicitas AG is selling its subsidiary Publicitas Cinecom AG to Weischer Beteiligungs GmbH. This results in the merger of the two largest Swiss cinema marketers. (more…)
„From Conversion Tactics to Systematic Conversion.“
Editorial
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September 17, 2015
CONVERSION SUMMIT The 6th Conversion Summit took place in Frankfurt on September 3. Christoph Oggenfuss* reports on the highlights and outlines five key points for sustainable growth.(more…)
Survey on strategic partnerships in the MICE industry
Editorial
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September 17, 2015
SURVEY As part of a Master's thesis for the MAS in Corporate Communication Management (CCM14 course) at the FHNW, Reto Leder, Head of Sales & Marketing, is conducting a survey on the development and communication of strategic partnerships in the Swiss MICE industry. (more…)
Apps increasingly popular: Number of heavy users rises by 59 percent
Editorial
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September 17, 2015
APPS More than a quarter of a billion people use an app on their tablet or smartphone more than 60 times a day. The use of mini-programs is generally on the rise.(more…)
Better campaign management thanks to real-time market research data
Editorial
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September 17, 2015
DIGITAL MARKET RESEARCH The LINK Institute and adwebster are launching Switzerland's first programmatic integration of market research data. For the first time, scientifically validated, representative panel data will be made available to advertisers in real time.(more…)
How the smartphone determines the target group of tomorrow
Editorial
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September 17, 2015
MOBILE ADVERTISING Today's young people are an exciting target group for online advertising. But only those who know what makes this generation tick will ultimately earn their attention. (more…)
Smartphone ad blockers: a threat to the Swiss advertising market?
Editorial
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September 17, 2015
MOBILE ADVERTISING This week, Apple announced an upgrade to its mobile operating system, which will make it possible to prevent advertising for the first time. Since then, rumors have been swirling about whether and how this functionality can be set up on consumers' iPhones and what consequences this will have for the advertising industry.(more…)
