The blueprint for digital change

BOOK TIP In the book "The blueprint for digital change", author Alan Trefler explains what the new generation of customers wants, what happens if you disappoint them and how a company can prepare for this generation.For years, the customer was supposed to be king. Now it really is, and companies are getting scared. No wonder: they are increasingly losing control. Those who manage to delight their customers are virtually idolized by them - but those who disappoint them run the risk of falling victim to an unbridled destructive rage.software developer Alan Trefler outlines a bleak future scenario in his book. And in fact, this future has already begun. Behind the rather sober title are stories that teach the reader to fear. And they are by no means fantasies: many a company has already experienced first-hand what happens when the customer really is king, but fortunately Trefler also shows the light on the horizon. However, this will only be seen by those who rethink and are brave enough to turn their entire company on its head, so to speak. Using numerous practical examples, Trefler explains how this can work.getAbstract recommends this well-founded book to all managers and entrepreneurs, but especially to anyone working in marketing, sales or customer relationship management. getAbstract rating: 8Feasibility: 8Degree of innovation: 9Style: 8 Publisher: Wiley-VCHYear of publication: 2015Pages: 249ISBN: 9783527508549